Decile is a Shopify app developer based in the United States that makes Decile ‑ Customer Analytics, an analytics app on the Shopify App Store. It provides a customer intelligence platform for e-commerce brands. It is rated 5 out of 5 from 24 reviews on the Shopify App Store. It carries Shopify's Built for Shopify badge. Decile ‑ Customer Analytics has 2 plans on the Shopify App Store, from $900 to $1500 a month. Some plans add usage charges on top, listed with each plan.
Decile builds high-LTV customer personas from your purchase data and syncs them to Meta, TikTok, & Google as lookalike audiences. Predictive lifecycle segments feed back into email & sms flows to drive repeat purchases. Best fit for dtc brands with enough order history to model personas, typically apparel, health, and cpg.
What Decile does for Shopify brands
- High-LTV personas synced to Meta, TikTok & Google lower effective cac on same ad spend
- Lookalike audiences built from best customers replace generic interest targeting
- Predictive lifecycle segments surface right product to right customer, lifting repurchase rate
- Persona-tuned flows raise customer lifetime value from existing buyers
Overview
Decile sells a customer intelligence platform for e-commerce brands on Shopify. It combines a merchant's first-party transaction data with third-party enrichment and an AI analyst called Luma. Merchants use it to see which customers are worth the most and to send audiences to marketing platforms without a data team.
- Built for
- Mid-market e-commerce brands with about $5M to $100M+ in annual revenue, primarily on Shopify or Shopify Plus, used by marketing directors, heads of growth and founders.
- Pricing
- Monthly tiers: Growth at $900 and Scale at $1,500 on the App Store, with an Enterprise tier on the website (no price given). The website sets the plan by customer record count. The App Store listing says it has a free plan but lists only paid plans.
Products
- Luma by Decile AI analyst that analyzes customer data, covering seasonality, cohort behavior and repurchase patterns, and reports findings.
- Customer Data Enrichment Adds third-party demographic and behavioral data to each customer profile.
- Segmentation & Activation Builds segments from customer attributes and pushes them to Meta, Google and Klaviyo.
- Decile ‑ Customer Analytics Shopify App Store app for customer and product analytics, predictive LTV and lifecycle segments.
Integrations
Buyer notes
- Setup: the site says Decile integrates with Shopify and gives first insights in days, with no complex implementation.
- No free trial; the demo is 30 minutes with no commitment.
- SOC 2 Type 2 compliant; request the report at info@decile.com.
- Every plan includes unlimited users, and Luma is included during its current preview.
From Decile's own site and Shopify App Store listings, as of 2026-10-20.
On the Shopify App Store
Decile ‑ Customer Analytics
5.0 · 24 reviewsBuilt for ShopifyFree planPaid from $900/moLaunched 2020AnalyticsDecile is the AI-powered ecommerce analytics platform that empowers ecommerce teams to move faster and more strategically. Illuminate opportunities...
Pricing
Growth$900/month$0-20M Annual Revenue
- Customer and Product Analytics
- 100s of add’l customer attributes
- Predictive LTV and Lifecycle Segments
- Syncs to popular marketing channels
Scale$1,500/month$20M - $50M Annual Revenue
- Everything in Growth
- Strategic Meetings with Customer Success
Ratings, reviews, plans, prices and descriptions as the Shopify App Store lists them. how we count.
What Shopify apps does Decile make?
Decile has 1 app on the Shopify App Store: Decile ‑ Customer Analytics.
How is Decile ‑ Customer Analytics rated?
Decile ‑ Customer Analytics is rated 5 out of 5 from 24 reviews on the Shopify App Store.
How much does Decile cost?
Decile ‑ Customer Analytics has 2 plans on the Shopify App Store, from $900 to $1500 a month. Some plans add usage charges on top, listed with each plan. Decile ‑ Customer Analytics: Growth, $900/month ($0-20M Annual Revenue); Scale, $1,500/month ($20M - $50M Annual Revenue).
