Afterpay
Buy now, pay later at checkout. Four interest-free installments for shoppers, incremental orders and bigger carts for merchants
Afterpay is a Shopify app developer based in Australia that makes Afterpay On‑Site Messaging, a payment experience app on the Shopify App Store. It provides a buy now pay later payment method for customers. Among the 15,357 Shopify brands over $5M that dtcmvp tracks, 236 (1.5%) run Afterpay On‑Site Messaging, more than any other payment experience app. Its share is highest among Beauty & Personal Care (3.7%) and Fashion & Apparel (2.6%) brands. It is rated 3.1 out of 5 from 55 reviews on the Shopify App Store. It has a free plan.
Afterpay adds buy-now-pay-later at Shopify checkout, splitting orders into four interest-free installments. Best fit for brands with carts above $75 where sticker shock drives abandonment, or where shoppers cap their basket at what they can pay today.
What Afterpay does for Shopify brands
- Four interest-free installments convert priced-out shoppers from abandon to buy
- Existing buyers spread payment across 4 installments & add more to cart
Overview
Afterpay offers a buy now, pay later service that lets shoppers pay for purchases over time, online and in-store, at partner brands. It also has a consumer app for shopping at partner brands. For a merchant, it gives customers a way to split payments instead of paying the full amount at once.
Products
- Afterpay Lets shoppers pay in 4 interest-free payments, or over 3, 6, 12 or 24 months, at partner brands.
- Afterpay app Mobile app for shopping at partner brands, with deals and curated round-ups.
- Afterpay Card Card account for paying with Afterpay, governed by the Afterpay Card Account Agreement.
- Pay Monthly Loan option for paying over longer terms, governed by the Pay Monthly Loan Agreement.
Buyer notes
- Shoppers must be 18 or older, U.S. residents, and meet additional eligibility criteria.
- Late fees may apply; the site says there are no late fees when shoppers pay on time.
- A finance fee may apply to certain transactions; loans with a finance fee are issued by First Electronic Bank.
- The site lists a Partner Program, retailer resources, an Afterpay API, and regional sites for the US, Australia, New Zealand, UK and Canada.
From Afterpay's own site and Shopify App Store listings, as of 2026-10-20.
Among Shopify brands over $5M
Share of each sector's brands running it, where that beats the overall rate.
On the Shopify App Store
Afterpay On‑Site Messaging
3.1 · 55 reviewsFree planOn 1.5% of brands over $5MLaunched 2021Payment experiencePromote your partnership with Afterpay and drive faster checkouts with customized messaging on product and cart pages. Millenial and Gen Z customer...
Ratings, reviews, plans, prices and descriptions as the Shopify App Store lists them. how we count.
Alternatives to Afterpay
The most used payment experience apps among Shopify brands over $5M.
| App | Brands over $5M | App Store |
|---|---|---|
| Flex | 1.1% | 5.0 · 7 |
| Bread Pay Messaging · Bread Finance | 0.7% | 4.3 · 3 |
| Synchrony On‑Site Messaging · Synchrony | 0.4% | 4.0 · 1 |
| SPD Split Payment & Deposit · FINLOOP SOLUTIONS LLC | 0.3% | 4.8 · 145 |
| Deposit & Partial Payment Depo · Sidepanda Services LLP | 0.2% | 4.4 · 98 |
| PayPal Payments Studio · PayPal, Inc. | 0.2% | 5.0 · 1 |
Often used with Afterpay
What its brands run more often than Shopify brands over $5M do overall.
- Tolstoy13.1% of its brands · 3.2x average
- Route13.6% of its brands · 2.8x average
- Shoplift12.3% of its brands · 2.6x average
- Loop Returns & Exchanges24.2% of its brands · 2.4x average
- Yotpo20.8% of its brands · 2.3x average
What Shopify apps does Afterpay make?
Afterpay has 1 app on the Shopify App Store: Afterpay On‑Site Messaging.
How many Shopify brands use Afterpay?
Among the 15,357 Shopify brands over $5M that dtcmvp tracks, 236 (1.5%) run Afterpay On‑Site Messaging, more than any other payment experience app. Its share is highest among Beauty & Personal Care (3.7%) and Fashion & Apparel (2.6%) brands.
What are the alternatives to Afterpay?
The most used payment experience apps among Shopify brands over $5M, after Afterpay: Flex (1.1%), Bread Pay Messaging (0.7%), Synchrony On‑Site Messaging (0.4%), SPD Split Payment & Deposit (0.3%), Deposit & Partial Payment Depo (0.2%) and PayPal Payments Studio (0.2%).
What do Afterpay's brands use alongside it?
Of the brands running Afterpay, 13.1% also run Tolstoy, 13.6% also run Route, 12.3% also run Shoplift, 24.2% also run Loop Returns & Exchanges and 20.8% also run Yotpo. Each is at least 2.3 times as common among them as across all brands over $5M.
How is Afterpay On‑Site Messaging rated?
Afterpay On‑Site Messaging is rated 3.1 out of 5 from 55 reviews on the Shopify App Store.
How much does Afterpay cost?
It has a free plan.
