Ometria provides a customer data and experience platform for retail marketing teams.
Ometria is an enterprise cdp and marketing platform built for mid-market and enterprise retail and dtc retention. It unifies customer profiles across email and sms, then uses ai journey orchestration to segment and send. Best fit for brands that have outgrown a self-serve esp and need cross-channel retention on one customer record.
What Ometria does for Shopify brands
- Unified cdp profiles feed segmentation & ai journeys, lifting revenue per subscriber vs vanilla esp
- Email flows & campaigns driven by enriched customer data, not just list fields
- Sms on the same profile captures customers who don't open email
- Cross-channel segmentation carries email to sms without extra plumbing
Overview
Ometria sells a customer data and experience platform (CDXP) built for retail brands. It consolidates customer data from sources such as ecommerce platforms, websites, apps and point of sale into customer profiles, then uses that data for segmentation, insight and cross-channel marketing. Marketing teams use it to manage and send campaigns across channels from one interface.
For Shopify brands
- Brings data from the ecommerce platform, website, mobile app, POS, loyalty and customer support into single customer profiles with identity resolution and consent management.
- Lets the team build segments, including predictive ones, and use real-time audiences for campaigns.
- Runs email, SMS, mobile push, ads and retargeting, website, direct mail, in-store and loyalty experiences from one journey builder.
How it works
The brand connects its data sources to Ometria's data ingestion engine, which consolidates them into customer profiles. The brand's team then builds audiences, journeys and broadcasts in the platform and delivers them across channels. Case studies on the site list go-live times of 35 days and 12 weeks.
Products
- Customer Data Platform Consolidates customer data into profiles with identity resolution, consent management, segmentation, analytics and reporting.
- Customer experience platform Orchestrates and delivers personalized, cross-channel customer experiences using audiences, journey builder and templates.
- Ometria Data Ingestion Engine Takes in data from ecommerce, ERP, website, app, POS, loyalty, support and campaign sources.
- Architect AI Agentic AI that powers a suite of specialist agents within Ometria.
- Ometria Architect AI-powered strategic insights product for retail marketing leaders.
Integrations
Buyer notes
- Delivery channels listed: email, SMS, ads and retargeting, mobile push, website, direct mail, in-store and customer service, and loyalty.
- The site has pages on enterprise security and enterprise scalability.
- A Data Protection Officer is listed on the leadership team.
From Ometria's own site and Shopify App Store listings, as of 2026-10-30.
