Rare Beauty is a El Segundo, California brand selling makeup products on Shopify Plus. Its store lists 152 products, mostly bag, fragrance and brushes, priced from $16 to $45. It sells direct and wholesale and is not on Amazon. It employs 501 to 1,000 people and runs 15 apps from the Shopify App Store across 9 categories. It spends about $5K to $7.5K a month on those apps.
The store
Product types as Rare Beauty files them in its own catalogue.
What Rare Beauty runs on Shopify
15 apps from the Shopify App Store, across 9 categories.
Estimated app spend: about $5K to $7.5K a month.
Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.
Where Rare Beauty sells
Competitors
celebrity makeup, same price
celeb makeup and fragrance
liquid blush makeup
celeb makeup
makeup and fragrance
similar makeup
similar makeup
viral makeup
blush and fragrance
makeup and fragrance
What apps does Rare Beauty use on Shopify?
Rare Beauty runs 15 apps from the Shopify App Store across 9 categories: Page building, Email & SMS marketing, Other, Loyalty, store credit & gift cards, Helpdesk, Shipping, returns & order tracking, Subscriptions, Search, upsell & discovery, Product reviews.
Who are Rare Beauty's competitors?
The Shopify brands closest to Rare Beauty are Fenty Beauty, Kylie Cosmetics, Saie, r.e.m. beauty and MERIT Beauty.