Huda Beauty logo

Huda Beauty

Makeup, skincare, fragrance, and beauty tools. Burlington, New Jersey. Runs on Shopify Plus.

Huda Beauty is a Burlington, New Jersey brand selling makeup, skincare, fragrance, and beauty tools on Shopify Plus. Its store lists 158 products, mostly accessories, tools & brushes and setting powder, priced from $23 to $130. It sells direct and through retail and wholesale and sells on Amazon. It employs 1,001 to 5,000 people and runs 15 apps from the Shopify App Store across 6 categories. It spends about $12.5K to $15K a month on those apps.

The store

Products listed
158
Counted on the storefront
Typical price
$23 to $130
Most products fall in this range
Accessories19Tools & Brushes16Setting Powder7Eyeshadow6False Lashes5Lipstick4

Product types as Huda Beauty files them in its own catalogue.

What Huda Beauty runs on Shopify

15 apps from the Shopify App Store, across 6 categories.

Other7Affiliates & influencers2Email & SMS marketing2Shipping, returns & order tracking2Product reviews1Helpdesk1

Estimated app spend: about $12.5K to $15K a month.

Seen running on the storefront:Elevar Conversion TrackingOkendoSignifyd
See which 15 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Huda Beauty sells

Direct, hudabeauty.comRetailAmazonWholesale

Competitors

  1. celebrity makeup, kits and fragrance

  2. celebrity makeup with fragrance

  3. influencer makeup kits

  4. celebrity makeup and fragrance

  5. glam makeup sets

  6. pro-level makeup

  7. palettes and creator makeup

  8. lip kits

  9. premium glam makeup

  10. palettes and perfume

how we pick competitors

What apps does Huda Beauty use on Shopify?

Huda Beauty runs 15 apps from the Shopify App Store across 6 categories: Other, Affiliates & influencers, Email & SMS marketing, Shipping, returns & order tracking, Product reviews, Helpdesk. Seen running on its storefront: Elevar Conversion Tracking, Okendo, Signifyd.

Who are Huda Beauty's competitors?

The Shopify brands closest to Huda Beauty are Kylie Cosmetics, Fenty Beauty, Jeffree Star Cosmetics, Rare Beauty and Patrick Ta Beauty.

Updated 2026-10-29. Method notes and every source: how we count →