Suave logo

Suave

Shampoo, conditioner, hair styling products, body wash, lotion, deodorants. Boston, Massachusetts.

Suave reported $700M in revenue for the year ending 2024-12 in its audited annual filing, of which dtcmvp estimates $20M to $25M comes through its online storefront, ranking it #1775 of the 14,969 Shopify brands over $5M that dtcmvp tracks. It is a Boston, Massachusetts brand selling shampoo, conditioner, hair styling products, body wash, lotion, deodorants on Shopify. Its store lists 170 products, priced from $2 to $6. It sells direct and wholesale and sells on Amazon. It employs 51 to 200 people and runs 8 apps from the Shopify App Store across 4 categories. It spends about $500 to $1K a month on those apps and added 3 in the last year.

Revenue

Total revenue
$700M
Audited, year ending 2024-12.sourcepublic filinghow we count
Online storefront sales · est.
$20M to $25M
dtcmvp estimateconfidence A#1775 of 14,969 Shopify brands over $5Mhow we count

The store

Products listed
170
Counted on the storefront
Typical price
$2 to $6
Most products fall in this range

Product types as Suave files them in its own catalogue.

What Suave runs on Shopify

8 apps from the Shopify App Store, across 4 categories.

Other4Product reviews2Email & SMS marketing1Page building1

Estimated app spend: about $500 to $1K a month. 3 apps added in the last year.

See which 8 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Suave sells

Direct, suave.comRetailAmazonWholesale

What is Suave's revenue?

Suave reported $700M in revenue for the year ending 2024-12 in its audited annual filing, of which dtcmvp estimates $20M to $25M comes through its online storefront, ranking it #1775 of the 14,969 Shopify brands over $5M that dtcmvp tracks.

What apps does Suave use on Shopify?

Suave runs 8 apps from the Shopify App Store across 4 categories: Product reviews, Other, Email & SMS marketing, Page building.

Updated 2026-09-24. Method notes and every source: how we count →