Sol de Janeiro logo

Sol de Janeiro

Skin and body care products. New York, New York. Runs on Shopify Plus.

Sol de Janeiro is a New York, New York brand selling skin and body care products on Shopify Plus. dtcmvp estimates its revenue across all channels at $750M to $800M a year, of which $100M to $150M comes through its online storefront, ranking it #108 of the 15,394 Shopify brands over $5M that dtcmvp tracks. Its store lists 178 products, mostly fragrance, body cream and body wash, priced from $16 to $82. It sells direct and through retail and wholesale and sells on Amazon. It employs 501 to 1,000 people and runs 22 apps from the Shopify App Store across 9 categories. It spends about $5K to $7.5K a month on those apps and added 2 in the last year.

Revenue

Total revenue · est.
$750M to $800M
dtcmvp estimateconfidence Ahow we count
Online storefront sales · est.
$100M to $150M
dtcmvp estimateconfidence A#108 of 15,394 Shopify brands over $5Mhow we count

The store

Products listed
178
Counted on the storefront
Typical price
$16 to $82
Most products fall in this range
Fragrance22Body Cream11Body Wash6

Product types as Sol de Janeiro files them in its own catalogue.

What Sol de Janeiro runs on Shopify

22 apps from the Shopify App Store, across 9 categories.

Other6Shipping, returns & order tracking4Affiliates & influencers4Product reviews2Email & SMS marketing2Advertising & analytics1Helpdesk1Subscriptions1Loyalty, store credit & gift cards1

Estimated app spend: about $5K to $7.5K a month. 2 apps added in the last year.

Seen running on the storefront: Awin, Criteo GO, Gorgias, Instafeed, Klaviyo, Swym Back in Stock Alerts, Swym Wishlist Plus, Yotpo.

See which 22 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Sol de Janeiro sells

Direct, soldejaneiro.comRetailAmazonWholesale

What is Sol de Janeiro's revenue?

dtcmvp estimates Sol de Janeiro's revenue across all channels at $750M to $800M a year, of which $100M to $150M comes through its online storefront, ranking it #108 of the 15,394 Shopify brands over $5M that dtcmvp tracks.

What apps does Sol de Janeiro use on Shopify?

Sol de Janeiro runs 22 apps from the Shopify App Store across 9 categories: Advertising & analytics, Other, Shipping, returns & order tracking, Affiliates & influencers, Helpdesk, Product reviews, Email & SMS marketing, Subscriptions, Loyalty, store credit & gift cards. Seen running on its storefront: Awin, Criteo GO, Gorgias, Instafeed, Klaviyo, Swym Back in Stock Alerts, Swym Wishlist Plus, Yotpo.

Updated 2026-06-21. Method notes and every source: how we count →