Fenty Beauty logo

Fenty Beauty

Foundation, lip colors, and beauty products for all women. San Francisco, California. Runs on Shopify Plus.

Fenty Beauty is a San Francisco, California brand selling foundation, lip colors, and beauty products for all women on Shopify Plus. Its store lists 1,032 products, mostly foundations & concealers, lip gloss and blushes & bronzers, priced from $4 to $70. It sells direct and through retail and wholesale and is not on Amazon. It employs 1,001 to 5,000 people and runs 14 apps from the Shopify App Store across 9 categories. It spends about $4K to $4.5K a month on those apps and added 2 in the last year.

The store

Products listed
1,032
Counted on the storefront
Typical price
$4 to $70
Most products fall in this range
Foundations & Concealers389Lip Gloss89Blushes & Bronzers71Highlighters & Luminizers38Lipstick32Eyeliner29

Product types as Fenty Beauty files them in its own catalogue.

What Fenty Beauty runs on Shopify

14 apps from the Shopify App Store, across 9 categories.

Other3Email & SMS marketing2Loyalty, store credit & gift cards2Product reviews2Search, upsell & discovery1Helpdesk1Affiliates & influencers1Shipping, returns & order tracking1Subscriptions1

Estimated app spend: about $4K to $4.5K a month. 2 apps added in the last year.

Seen running on the storefront: Attentive, Gorgias, Klarna On‑Site Messaging, Klaviyo, Yotpo.

See which 14 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Fenty Beauty sells

Direct, fentybeauty.comRetailAmazonWholesale

What apps does Fenty Beauty use on Shopify?

Fenty Beauty runs 14 apps from the Shopify App Store across 9 categories: Email & SMS marketing, Search, upsell & discovery, Loyalty, store credit & gift cards, Helpdesk, Affiliates & influencers, Other, Shipping, returns & order tracking, Subscriptions, Product reviews. Seen running on its storefront: Attentive, Gorgias, Klarna On‑Site Messaging, Klaviyo, Yotpo.

Updated 2026-10-01. Method notes and every source: how we count →