Tower 28 Beauty logo

Tower 28 Beauty

Makeup and skincare products for sensitive skin. Santa Monica, California. Runs on Shopify Plus.

Tower 28 Beauty is a Santa Monica, California brand selling makeup and skincare products for sensitive skin on Shopify Plus. Its store lists 69 products, mostly foundations & concealers, priced from $15 to $65. It sells direct and wholesale and is not on Amazon. It employs 51 to 200 people and runs 21 apps from the Shopify App Store across 9 categories. It spends about $85K to $90K a month on those apps.

The store

Products listed
69
Counted on the storefront
Typical price
$15 to $65
Most products fall in this range
Foundations & Concealers4

Product types as Tower 28 Beauty files them in its own catalogue.

What Tower 28 Beauty runs on Shopify

21 apps from the Shopify App Store, across 9 categories.

Other6Email & SMS marketing3Search, upsell & discovery3Product reviews3Subscriptions2Affiliates & influencers1Helpdesk1Shipping, returns & order tracking1Advertising & analytics1

Estimated app spend: about $85K to $90K a month.

See which 21 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Tower 28 Beauty sells

Direct, tower28beauty.comRetailAmazonWholesale

Competitors

  1. clean modern makeup for everyone

  2. clean liquid blush and makeup

  3. clean concealer and mineral products

  4. clean makeup with skin focus

  5. caliray

    clean makeup similar price

  6. Nudestix

    sensitive-friendly makeup sticks

  7. clean complexion makeup

  8. makeup for everyone at similar price

  9. vegan clean makeup for everyone

  10. Versed Skin

    gentle skin-friendly makeup

how we pick competitors

What apps does Tower 28 Beauty use on Shopify?

Tower 28 Beauty runs 21 apps from the Shopify App Store across 9 categories: Other, Email & SMS marketing, Affiliates & influencers, Search, upsell & discovery, Product reviews, Helpdesk, Shipping, returns & order tracking, Subscriptions, Advertising & analytics.

Who are Tower 28 Beauty's competitors?

The Shopify brands closest to Tower 28 Beauty are REFY, Saie, Kosas Cosmetics, ILIA Beauty and caliray.

Updated 2026-10-29. Method notes and every source: how we count →