ILIA Beauty logo

ILIA Beauty

Makeup, cosmetics, and skincare, including mascara and foundation. Laguna Beach, California. Runs on Shopify Plus.

ILIA Beauty is a Laguna Beach, California brand selling makeup, cosmetics, and skincare, including mascara and foundation on Shopify Plus. Its store lists 77 products, mostly brushes and the ethereal baked face palette, priced from $26 to $100. It sells direct and wholesale and sells on Amazon. It employs 201 to 500 people and runs 27 apps from the Shopify App Store across 9 categories. It spends about $25K to $30K a month on those apps.

The store

Products listed
77
Counted on the storefront
Typical price
$26 to $100
Most products fall in this range
Brushes7The Ethereal Baked Face Palette1

Product types as ILIA Beauty files them in its own catalogue.

What ILIA Beauty runs on Shopify

27 apps from the Shopify App Store, across 9 categories.

Other7Email & SMS marketing5Affiliates & influencers3Product reviews3Search, upsell & discovery2Advertising & analytics2Loyalty, store credit & gift cards2Helpdesk2Subscriptions1

Estimated app spend: about $25K to $30K a month.

See which 27 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where ILIA Beauty sells

Direct, iliabeauty.comRetailAmazonWholesale

Competitors

  1. clean makeup-skincare hybrids

  2. clean minimalist makeup

  3. clean-leaning modern makeup

  4. clean makeup at similar price

  5. minimalist everyday makeup

  6. clean mineral makeup

  7. mineral makeup, skincare-friendly

  8. modern face makeup

  9. lip, blush, brush makeup

  10. makeup and skincare

how we pick competitors

What apps does ILIA Beauty use on Shopify?

ILIA Beauty runs 27 apps from the Shopify App Store across 9 categories: Email & SMS marketing, Affiliates & influencers, Other, Search, upsell & discovery, Advertising & analytics, Loyalty, store credit & gift cards, Helpdesk, Product reviews, Subscriptions.

Who are ILIA Beauty's competitors?

The Shopify brands closest to ILIA Beauty are Kosas Cosmetics, Jones Road Beauty, Tower 28 Beauty, Saie and MERIT Beauty.

Updated 2026-10-29. Method notes and every source: how we count →