MERIT Beauty logo

MERIT Beauty

Makeup products. West Hollywood, California. Founded 2021. Runs on Shopify Plus.

MERIT Beauty is a West Hollywood, California brand, founded in 2021, selling makeup products on Shopify Plus. Its store lists 264 products, mostly mascara, fragrance and brows, priced from $22 to $139. It sells direct and through retail and wholesale. It employs 201 to 500 people and runs 15 apps from the Shopify App Store across 9 categories. It spends about $5K to $7.5K a month on those apps.

The store

Products listed
264
Counted on the storefront
Typical price
$22 to $139
Most products fall in this range
Mascara5Fragrance4Brows4Lipstick4Blush4Brush4

Product types as MERIT Beauty files them in its own catalogue.

What MERIT Beauty runs on Shopify

15 apps from the Shopify App Store, across 9 categories.

Other4Email & SMS marketing2Advertising & analytics2Helpdesk2Page building1Affiliates & influencers1Loyalty, store credit & gift cards1Search, upsell & discovery1Product reviews1

Estimated app spend: about $5K to $7.5K a month.

Seen running on the storefront:GladlyKlaviyoYotpo
See which 15 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where MERIT Beauty sells

Direct, meritbeauty.comRetailWholesale

Competitors

  1. minimalist everyday makeup

  2. minimal premium makeup

  3. clean makeup

  4. clean makeup

  5. modern makeup

  6. modern makeup

  7. modern makeup

  8. premium makeup

  9. premium complexion

  10. premium makeup

how we pick competitors

What apps does MERIT Beauty use on Shopify?

MERIT Beauty runs 15 apps from the Shopify App Store across 9 categories: Other, Page building, Email & SMS marketing, Advertising & analytics, Helpdesk, Affiliates & influencers, Loyalty, store credit & gift cards, Search, upsell & discovery, Product reviews. Seen running on its storefront: Gladly, Klaviyo, Yotpo.

Who are MERIT Beauty's competitors?

The Shopify brands closest to MERIT Beauty are Jones Road Beauty, RMS Beauty, Kosas Cosmetics, ILIA Beauty and Saie.

Updated 2026-10-29. Method notes and every source: how we count →