REFY logo

REFY

Makeup and skincare products that are vegan and cruelty-free. Manchester, England. Runs on Shopify Plus.

REFY is a Manchester, England brand selling makeup and skincare products that are vegan and cruelty-free on Shopify Plus. Its store lists 65 products, mostly makeup set, brush and primer, priced from $12 to $62. It sells direct and through retail and wholesale. It employs 51 to 200 people and runs 28 apps from the Shopify App Store across 9 categories. It spends about $145K to $150K a month on those apps.

The store

Products listed
65
Counted on the storefront
Typical price
$12 to $62
Most products fall in this range
Makeup Set7Brush3Primer3Skincare3Blush2Bronzer2

Product types as REFY files them in its own catalogue.

What REFY runs on Shopify

28 apps from the Shopify App Store, across 9 categories.

Other10Advertising & analytics5Shipping, returns & order tracking4Affiliates & influencers3Product reviews2Helpdesk1Email & SMS marketing1Search, upsell & discovery1Loyalty, store credit & gift cards1

Estimated app spend: about $145K to $150K a month.

See which 28 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where REFY sells

Direct, refybeauty.comRetailWholesale

Competitors

  1. minimalist clean makeup for everyone

  2. modern blush and brushes at similar price

  3. simple modern complexion makeup

  4. minimal makeup and skincare

  5. caliray

    clean modern makeup at similar price

  6. modern makeup for everyone

  7. clean concealer and blush

  8. celebrity-style makeup for everyone

  9. brushes, blush, minimal formulas

  10. clean makeup and skin tint

how we pick competitors

What apps does REFY use on Shopify?

REFY runs 28 apps from the Shopify App Store across 9 categories: Advertising & analytics, Shipping, returns & order tracking, Other, Affiliates & influencers, Helpdesk, Email & SMS marketing, Product reviews, Search, upsell & discovery, Loyalty, store credit & gift cards.

Who are REFY's competitors?

The Shopify brands closest to REFY are Tower 28 Beauty, Saie, Jones Road Beauty, MERIT Beauty and caliray.

Updated 2026-10-22. Method notes and every source: how we count →