about-face
Makeup for everyone at all stages of life. Los Angeles, California. Runs on Shopify Plus.
about-face is a Los Angeles, California brand selling makeup for everyone at all stages of life on Shopify Plus. Its store lists 75 products, mostly clothing and lip kit, priced from $15 to $44. It sells direct and wholesale and sells on Amazon. It employs 51 to 200 people and runs 25 apps from the Shopify App Store across 8 categories. It spends about $80K to $85K a month on those apps and added 4 in the last year.
The store
Product types as about-face files them in its own catalogue.
What about-face runs on Shopify
25 apps from the Shopify App Store, across 8 categories.
Estimated app spend: about $80K to $85K a month. 4 apps added in the last year.
Seen running on the storefront: Instafeed, Klarna On‑Site Messaging, Klaviyo, Okendo, Redo, Smile.
Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.
Where about-face sells
What apps does about-face use on Shopify?
about-face runs 25 apps from the Shopify App Store across 8 categories: Other, Product reviews, Email & SMS marketing, Search, upsell & discovery, Affiliates & influencers, Helpdesk, Subscriptions, Loyalty, store credit & gift cards. Seen running on its storefront: Instafeed, Klarna On‑Site Messaging, Klaviyo, Okendo, Redo, Smile.