Morphe logo

Morphe

Eyeshadow palettes, makeup brushes, and lipsticks for creators. Los Angeles, California. Runs on Shopify Plus.

Morphe is a Los Angeles, California brand selling eyeshadow palettes, makeup brushes, and lipsticks for creators on Shopify Plus. Its store lists 172 products, mostly face brush, eye brush and cheek brush, priced from $10 to $80. It sells direct and wholesale and sells on Amazon. It employs 201 to 500 people and runs 14 apps from the Shopify App Store across 6 categories. It spends about $12.5K to $15K a month on those apps.

The store

Products listed
172
Counted on the storefront
Typical price
$10 to $80
Most products fall in this range
FACE BRUSH23EYE BRUSH11CHEEK BRUSH6EYE PALETTE5Face & Eye Brush Set4FACE BRUSH SET4

Product types as Morphe files them in its own catalogue.

What Morphe runs on Shopify

14 apps from the Shopify App Store, across 6 categories.

Other5Search, upsell & discovery3Advertising & analytics2Product reviews2Helpdesk1Email & SMS marketing1

Estimated app spend: about $12.5K to $15K a month.

Seen running on the storefront:GorgiasIntelligemsKlaviyoMicrosoft Clarity
See which 14 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Morphe sells

Direct, morphe.comRetailAmazonWholesale

Competitors

  1. palettes and creator makeup

  2. palettes affordable

  3. palettes and brushes

  4. creator-style makeup

  5. influencer makeup

  6. influencer palettes

  7. budget makeup

  8. palettes and brushes

  9. pro-level makeup

  10. makeup and brushes

how we pick competitors

What apps does Morphe use on Shopify?

Morphe runs 14 apps from the Shopify App Store across 6 categories: Other, Search, upsell & discovery, Helpdesk, Email & SMS marketing, Advertising & analytics, Product reviews. Seen running on its storefront: Gorgias, Intelligems, Klaviyo, Microsoft Clarity.

Who are Morphe's competitors?

The Shopify brands closest to Morphe are ColourPop, Revolution Beauty, Beauty Creations, Huda Beauty and Kylie Cosmetics.

Updated 2026-10-29. Method notes and every source: how we count →