Tarte Cosmetics logo

Tarte Cosmetics

Makeup and beauty products. New York, New York. Runs on Shopify Plus.

Tarte Cosmetics is a New York, New York brand selling makeup and beauty products on Shopify Plus. Its store lists 249 products, mostly mascara, eyeshadow palette and cheek brush, priced from $12 to $42. It sells direct and wholesale and sells on Amazon. It employs 1,001 to 5,000 people and runs 24 apps from the Shopify App Store across 11 categories. It spends about $40K to $45K a month on those apps and added 5 in the last year.

The store

Products listed
249
Counted on the storefront
Typical price
$12 to $42
Most products fall in this range
Mascara19Eyeshadow Palette12Cheek Brush11Makeup Bag11Eyeliner9Foundation Brush8

Product types as Tarte Cosmetics files them in its own catalogue.

What Tarte Cosmetics runs on Shopify

24 apps from the Shopify App Store, across 11 categories.

Other8Page building2Email & SMS marketing2Shipping, returns & order tracking2Advertising & analytics2Search, upsell & discovery2Product reviews2Affiliates & influencers1Helpdesk1Subscriptions1Loyalty, store credit & gift cards1

Estimated app spend: about $40K to $45K a month. 5 apps added in the last year.

Seen running on the storefront: Attentive, Elevar Conversion Tracking, Gorgias, Microsoft Clarity, Triple Whale, Yotpo.

See which 24 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Tarte Cosmetics sells

Direct, tartecosmetics.comRetailAmazonWholesale

What apps does Tarte Cosmetics use on Shopify?

Tarte Cosmetics runs 24 apps from the Shopify App Store across 11 categories: Page building, Email & SMS marketing, Other, Affiliates & influencers, Helpdesk, Shipping, returns & order tracking, Advertising & analytics, Search, upsell & discovery, Subscriptions, Loyalty, store credit & gift cards, Product reviews. Seen running on its storefront: Attentive, Elevar Conversion Tracking, Gorgias, Microsoft Clarity, Triple Whale, Yotpo.

Updated 2026-06-21. Method notes and every source: how we count →