ColourPop logo

ColourPop

Makeup for eyes, lips, and face. Oxnard, California. Runs on Shopify Plus.

ColourPop is a Oxnard, California brand selling makeup for eyes, lips, and face on Shopify Plus. Its store lists 1,049 products, mostly shadow palette, super shock shadow and lippie pencil, priced from $7 to $38. It sells direct and wholesale and sells on Amazon. It employs 501 to 1,000 people and runs 24 apps from the Shopify App Store across 7 categories. It spends about $7.5K to $10K a month on those apps.

The store

Products listed
1,049
Counted on the storefront
Typical price
$7 to $38
Most products fall in this range
Shadow Palette53Super Shock Shadow45Lippie Pencil42Shadow Stix42Ultra Glossy Lip37Lippie Stix37

Product types as ColourPop files them in its own catalogue.

What ColourPop runs on Shopify

24 apps from the Shopify App Store, across 7 categories.

Other10Search, upsell & discovery4Product reviews3Email & SMS marketing2Affiliates & influencers2Advertising & analytics2Helpdesk1

Estimated app spend: about $7.5K to $10K a month.

Seen running on the storefront:AttentiveGorgiasIntelligemsKlaviyoMicrosoft ClarityNostoOkendoPandectes GDPR ComplianceSignifydTriple WhaleYotpo
See which 24 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where ColourPop sells

Direct, colourpop.comAmazonWholesale

Competitors

  1. lip products, palettes at ~$16

  2. lip and palettes

  3. palettes and lips

  4. affordable palettes

  5. lip kits

  6. palettes

  7. lip kits

  8. lip kits

  9. affordable makeup

  10. palettes and liquid lips

how we pick competitors

What apps does ColourPop use on Shopify?

ColourPop runs 24 apps from the Shopify App Store across 7 categories: Search, upsell & discovery, Email & SMS marketing, Other, Affiliates & influencers, Helpdesk, Advertising & analytics, Product reviews. Seen running on its storefront: Attentive, Gorgias, Intelligems, Klaviyo, Microsoft Clarity, Nosto, Okendo, Pandectes GDPR Compliance, Signifyd, Triple Whale, Yotpo.

Who are ColourPop's competitors?

The Shopify brands closest to ColourPop are rom&nd, JUDYDOLL Makeup, Beauty Creations, Revolution Beauty and MCoBeauty.

Updated 2026-10-29. Method notes and every source: how we count →