Vitals is a Shopify app developer based in Romania that makes Vitals: Reviews, Bundles & 40+, a product reviews app on the Shopify App Store. It provides 40+ conversion tools for Shopify merchants. Among the 15,357 Shopify brands over $5M that dtcmvp tracks, 191 (1.2%) run Vitals: Reviews, Bundles & 40+, #15 of 188 product reviews apps by that count. Its share is highest among Health & Wellness (1.8%), Electronics & Tech (1.6%) and Beauty & Personal Care (1.6%) brands. It is rated 4.9 out of 5 from 2,984 reviews on the Shopify App Store. It carries Shopify's Built for Shopify badge. Vitals: Reviews, Bundles & 40+ has 1 plan on the Shopify App Store, at $29.99 a month. Some plans add usage charges on top, listed with each plan.
Vitals bundles 40+ conversion and marketing tools (reviews, bundles, urgency timers, pop-ups, upsells, trust badges) into one Shopify app. Best fit for brands paying for 8-10 separate apps that overlap in function and want to consolidate spend while testing more cro levers from a single dashboard.
What Vitals does for Shopify brands
- Replaces 8-10 standalone Shopify apps with one subscription, cutting stacked monthly fees
- Bundles, volume discounts & BOGO create upsell moments at cart that lift aov
- Trust badges, reviews, urgency & sticky atc reduce hesitation, recover on-session drop-offs
- Exit-intent & timed pop-ups capture email + push subs from existing traffic
- Built-in email & push automation turns captured subs into channel revenue
Overview
Vitals sells a single Shopify app that bundles more than 40 tools, including product reviews, upsells, bundles, visitor recordings, and email and push campaigns. It is meant to replace several separate apps with one install, one subscription and one dashboard. It also offers a done-for-you service and a connection to Claude and ChatGPT.
- Built for
- Shopify merchants, from new stores and dropshippers to small businesses, ecommerce managers, agencies and Shopify Plus brands.
- Pricing
- One All-in-One plan costs $29.99 a month with a 7-day free trial and includes all apps. Usage-based charges apply in tiers for six metered items, such as Vitals-attributed sales and visitor recordings; Tier 0 is free. Development, partner and Shopify trial stores run on a free plan.
Products
- Vitals: Reviews, Bundles & 40+ Shopify app combining 40+ conversion, marketing and store tools under one subscription.
- Product Reviews Shows customer reviews as social proof on product pages.
- Upsell Builder Builds offers to raise order value at the point of purchase.
- Visitor Recordings Records visitor sessions so merchants can see where they stall.
- Wishlist Adds a heart to products and keeps one saved list per shopper.
- Vitals Concierge Vitals team sets up, fixes and grows a merchant's store for them.
Integrations
Buyer notes
- 7-day free trial.
- Support is available 24/7 by email.
- Included volumes: 500 email contacts, 5,000 review request emails, 1,000 recorded page views, and up to 20,000 products.
- Vitals MCP is read-only and can be disconnected at any time.
From Vitals's own site and Shopify App Store listings, as of 2026-10-20.
Among Shopify brands over $5M
Share of each sector's brands running it, where that beats the overall rate.
On the Shopify App Store
Vitals: Reviews, Bundles & 40+
4.9 · 2,984 reviewsBuilt for ShopifyFree planPaid from $29.99/moOn 1.2% of brands over $5MLaunched 2018Product reviewsImprove your store's conversion rates. Features include product reviews, upsells, bundles, visitor replays, email & push campaigns and more in a single app.
Pricing
All-in-One$29.99/monthUsage fees start after ~$1,000/mo in Vitals-attributed sales (from $10/mo) and for Visitor Recordings volume.
- Bundles & Upsells
- Reviews
- Visitor Recordings
- Emails & Pop-ups
- +4 more
7-day free trial
Ratings, reviews, plans, prices and descriptions as the Shopify App Store lists them. how we count.
Alternatives to Vitals
The most used product reviews apps among Shopify brands over $5M.
| App | Brands over $5M | App Store |
|---|---|---|
| Judge.me Product Reviews App · Judge.me | 31.1% | 5.0 · 49,047 |
| Yotpo | 15.7% | 4.8 · 4,638 |
| Okendo | 11.4% | 4.8 · 1,433 |
| Loox | 6.5% | 4.9 · 9,914 |
| Bazaarvoice Ratings & Reviews · Bazaarvoice Inc. | 5.8% | 3.8 · 15 |
| REVIEWS.io Product Reviews App · Reviews.io | 3.5% | 4.7 · 771 |
Often used with Vitals
What its brands run more often than Shopify brands over $5M do overall.
- Wishlist by Square11.5% of its brands · 80.4x average
- Also Bought CBB17.8% of its brands · 12.5x average
- Omnisend Email Marketing & SMS13.6% of its brands · 2.9x average
- Loox16.8% of its brands · 2.6x average
- Bundler » Product Bundles App11.5% of its brands · 2.4x average
What Shopify apps does Vitals make?
Vitals has 1 app on the Shopify App Store: Vitals: Reviews, Bundles & 40+.
How many Shopify brands use Vitals?
Among the 15,357 Shopify brands over $5M that dtcmvp tracks, 191 (1.2%) run Vitals: Reviews, Bundles & 40+, #15 of 188 product reviews apps by that count. Its share is highest among Health & Wellness (1.8%), Electronics & Tech (1.6%) and Beauty & Personal Care (1.6%) brands.
What are the alternatives to Vitals?
The most used product reviews apps among Shopify brands over $5M, after Vitals: Judge.me Product Reviews App (31.1%), Yotpo (15.7%), Okendo (11.4%), Loox (6.5%), Bazaarvoice Ratings & Reviews (5.8%) and REVIEWS.io Product Reviews App (3.5%).
What do Vitals's brands use alongside it?
Of the brands running Vitals, 11.5% also run Wishlist by Square, 17.8% also run Also Bought CBB, 13.6% also run Omnisend Email Marketing & SMS, 16.8% also run Loox and 11.5% also run Bundler » Product Bundles App. Each is at least 2.4 times as common among them as across all brands over $5M.
How is Vitals: Reviews, Bundles & 40+ rated?
Vitals: Reviews, Bundles & 40+ is rated 4.9 out of 5 from 2,984 reviews on the Shopify App Store.
How much does Vitals cost?
Vitals: Reviews, Bundles & 40+ has 1 plan on the Shopify App Store, at $29.99 a month. Some plans add usage charges on top, listed with each plan. Vitals: Reviews, Bundles & 40+: All-in-One, $29.99/month (Usage fees start after ~$1,000/mo in Vitals-attributed sales (from $10/mo) and for Visitor Recordings volume).
