userway.org is a Shopify app developer based in the United States that makes UserWay Website Accessibility, an accessibility app on the Shopify App Store. It provides accessibility widget, monitoring, audits and compliance services for websites, including Shopify stores. Among the 15,357 Shopify brands over $5M that dtcmvp tracks, 596 (3.9%) run UserWay Website Accessibility, #2 of 33 accessibility apps by that count. Its share is highest among Health & Wellness (6.3%), Beauty & Personal Care (4.5%) and Food & Beverage (4.5%) brands. It is rated 3.2 out of 5 from 11 reviews on the Shopify App Store. It carries Shopify's Built for Shopify badge. UserWay Website Accessibility has 4 plans on the Shopify App Store, from free to $349 a month.
UserWay adds an ai-powered accessibility widget to your Shopify store with screen reader support, contrast adjustment, keyboard nav, and font sizing. Useful for ecommerce brands worried about ADA & WCAG demand letters or losing assistive-tech shoppers at checkout.
What UserWay does for Shopify brands
- Widget + monitoring shows good-faith ADA/WCAG remediation, cuts lawsuit exposure
- Screen reader, contrast, keyboard nav & font controls recover assistive-tech shoppers who would bounce
- Opens checkout to the ~25% of US adults with a disability
Overview
UserWay sells web accessibility software and services, including an accessibility widget, monitoring, audits and VPAT reports. It helps merchants work toward WCAG and ADA conformance and offers support when they face accessibility demand letters or lawsuits. UserWay is part of Level Access and has a Shopify App Store app.
For Shopify brands
- The UserWay Website Accessibility app installs from the Shopify App Store and is switched on from the theme editor.
- The paid widget applies automated fixes to common accessibility issues on each page load and includes real-time accessibility monitoring.
- The widget can be customised for icon type, color, size and position, and an accessibility statement can be generated from within the app.
How it works
A merchant installs the app from the Shopify App Store, receives login credentials by email, and turns the widget on in the theme editor. The free version offers user-activated accessibility features, and the paid version remediates the underlying code. Paid plans can be started from the Upgrade button in the app.
- Built for
- Merchants and organizations of any size that want to improve website accessibility and work toward WCAG and ADA conformance, including Shopify stores.
- Pricing
- The Shopify app has a free Basic plan and paid plans at $49/month (up to 100k page views), $149/month (up to 1M) and $349/month (up to 10M). On userway.org, Pro starts at $490/year and Pro Plus is $1,190/year.
Products
- UserWay Website Accessibility Shopify app with an accessibility widget, free and paid plans, and real-time monitoring
- Accessibility Widget AI-powered widget that finds and fixes common accessibility issues on each page load
- Accessibility Monitoring Scans a website for WCAG and ADA violations in its source code
- Accessibility Audits Manual expert audits of WCAG and ADA compliance status with guidance to improve
- VPAT / ACR Voluntary Product Accessibility Template reports for B2B and B2G procurement
- Litigation Support Program Support for responding to legal or regulatory accessibility action, included with annual plans
Integrations
Buyer notes
- Each subdomain needs its own Pro subscription.
- Litigation Support Program is available on annual plans only.
- Audits and VPATs are add-ons on the Pro, Pro Plus and Ultimate plans.
- 24/7 chat support is listed among the plan features.
From UserWay's own site and Shopify App Store listings, as of 2026-10-30.
Among Shopify brands over $5M
Share of each sector's brands running it, where that beats the overall rate.
On the Shopify App Store
UserWay Website Accessibility
3.2 · 11 reviewsBuilt for ShopifyFree planPaid from $49/moOn 3.9% of brands over $5MLaunched 2021AccessibilityUserWay's AI-powered accessibility widget helps Shopify stores provide equal access rights, boost conversions, and protect against the risk of ADA lawsuits
Pricing
BasicFree- Light accessibility widget (20 features)
- Fix usability & limited WCAG/ADA issues
SHOPIFY STARTER$49/monthor $490/year and save 17%- Up to 100k monthly page views
- Major WCAG 2.1/2.2 AA, ADA, 508 boost
- Real-time accessibility monitoring
SHOPIFY SMALL BIZ$149/monthor $1,490/year and save 17%- Up to 1M monthly page views
- Major WCAG 2.1/2.2 AA, ADA, 508 boost
- Real-time accessibility monitoring
SHOPIFY GROWTH$349/monthor $3,490/year and save 17%- Up to 10M monthly page views
- Major WCAG 2.1/2.2 AA, ADA, 508 boost
- Real-time accessibility monitoring
Ratings, reviews, plans, prices and descriptions as the Shopify App Store lists them. how we count.
Alternatives to UserWay
The most used accessibility apps among Shopify brands over $5M.
| App | Brands over $5M | App Store |
|---|---|---|
| Accessibly · On The Map Marketing | 11.2% | 4.7 · 27 |
| EC · Entangle Commerce | 0.6% | 4.9 · 97 |
| Patrol | 0.5% | 5.0 · 29 |
| Accessibility Spark ADA & WCAG · Innovation Works | 0.5% | 5.0 · 57 |
| Accessibility Assistant : ADA · CartCoders | 0.5% | 4.8 · 45 |
| Accessibility Enabler AW · HikeOrders | 0.4% | 4.4 · 73 |
Often used with UserWay
What its brands run more often than Shopify brands over $5M do overall.
- Bazaarvoice Ratings & Reviews13.4% of its brands · 2.3x average
- Attentive29.4% of its brands · 1.9x average
- Elevar Conversion Tracking20.5% of its brands · 1.9x average
- Yotpo15.8% of its brands · 1.8x average
- Loop Returns & Exchanges17.3% of its brands · 1.7x average
What Shopify apps does userway.org make?
userway.org has 1 app on the Shopify App Store: UserWay Website Accessibility.
How many Shopify brands use userway.org?
Among the 15,357 Shopify brands over $5M that dtcmvp tracks, 596 (3.9%) run UserWay Website Accessibility, #2 of 33 accessibility apps by that count. Its share is highest among Health & Wellness (6.3%), Beauty & Personal Care (4.5%) and Food & Beverage (4.5%) brands.
What are the alternatives to userway.org?
The most used accessibility apps among Shopify brands over $5M, after userway.org: Accessibly (11.2%), EC (0.6%), Patrol (0.5%), Accessibility Spark ADA & WCAG (0.5%), Accessibility Assistant : ADA (0.5%) and Accessibility Enabler AW (0.4%).
What do userway.org's brands use alongside it?
Of the brands running userway.org, 13.4% also run Bazaarvoice Ratings & Reviews, 29.4% also run Attentive, 20.5% also run Elevar Conversion Tracking, 15.8% also run Yotpo and 17.3% also run Loop Returns & Exchanges. Each is at least 1.7 times as common among them as across all brands over $5M.
How is UserWay Website Accessibility rated?
UserWay Website Accessibility is rated 3.2 out of 5 from 11 reviews on the Shopify App Store.
How much does userway.org cost?
UserWay Website Accessibility has 4 plans on the Shopify App Store, from free to $349 a month. UserWay Website Accessibility: Basic, Free; SHOPIFY STARTER, $49/month; SHOPIFY SMALL BIZ, $149/month; SHOPIFY GROWTH, $349/month.