On The Map Marketing
Accessibility widget for Shopify merchants for ADA and WCAG compliance
On The Map Marketing is a Shopify app developer that makes Accessibly, an accessibility app on the Shopify App Store. It provides accessibility widget for Shopify merchants for ADA and WCAG compliance. Among the 15,394 Shopify brands over $5M that dtcmvp tracks, 1,718 (11.2%) run Accessibly, more than any other accessibility app. Its share is highest among Food & Beverage (16.1%), Beauty & Personal Care (14%) and Fashion & Apparel (12.9%) brands. It is rated 4.7 out of 5 from 27 reviews on the Shopify App Store. It carries Shopify's Built for Shopify badge. Accessibly has 3 plans on the Shopify App Store, from $5 to $75 a month.
Overview
Accessibly sells a web accessibility widget that adds visitor-facing display and reading options to online stores and other websites. It is aimed at merchants who want help meeting WCAG 2.1, ADA, Section 508 and EN 301549 requirements. It is available as a Shopify app and for other platforms.
- Built for
- Merchants and website owners on Shopify, WordPress, Squarespace, Wix, WooCommerce, Magento, BigCommerce and other platforms who want help with accessibility compliance.
- Pricing
- The Shopify App Store listing shows a free plan and three paid plans: Standard at $5/month, Premium at $25/month and Enterprise at $75/month. The website offers a 7-day free trial.
Products
- Accessibly Accessibility widget with text, cursor, contrast, color, font and link options for site visitors.
- Text to speech Reads page content aloud to visitors.
- AI for ALT tags AI-generated image alt text, offered on the Premium plan.
- AI-powered automated fixes Automated accessibility fixes, audits and ARIA fixes, offered on the Enterprise plan.
Integrations
Buyer notes
- Shopify and WordPress apps install in under a minute, per the website.
- Custom JavaScript code can be used to add the widget to any other project.
- Enterprise plan includes priority support.
- Has the Built for Shopify badge; the widget works on mobile phones and tablets.
From On The Map Marketing's own site and Shopify App Store listings, as of 2026-10-21.
Among Shopify brands over $5M
Share of each sector's brands running it, where that beats the overall rate.
On the Shopify App Store
Accessibly
4.7 · 27 reviewsBuilt for ShopifyFree planPaid from $5/moOn 11.2% of brands over $5MLaunched 2019AccessibilityMake your store more accessible and inclusive with Accessibly. We help you with ADA/WCAG compliance.
Pricing
Standard$5/month- Bigger text & cursor
- Reading line
- Change contrast & brightness
- Readable fonts
- +4 more
7-day free trialPremium$25/monthor $250/year and save 17%- Brand customization
- Text to speech
- AI for ALT tags
- Custom trigger options
- +3 more
7-day free trialEnterprise$75/monthor $750/year and save 17%- AI-powered automated fixes
- Automated accessibility audits
- Real-time improvements
- Advanced ARIA fixes
- +2 more
7-day free trial
Ratings, reviews, plans, prices and descriptions as the Shopify App Store lists them. how we count.
Alternatives to On The Map Marketing
The most used accessibility apps among Shopify brands over $5M.
| App | Brands over $5M | App Store |
|---|---|---|
| UserWay Website Accessibility · userway.org | 3.9% | 3.2 · 11 |
| EC · Entangle Commerce | 0.6% | 4.9 · 97 |
| Patrol | 0.5% | 5.0 · 29 |
| Accessibility Spark ADA & WCAG · Innovation Works | 0.5% | 5.0 · 57 |
| Accessibility Assistant : ADA · CartCoders | 0.5% | 4.8 · 45 |
| Accessibility Enabler AW · HikeOrders | 0.4% | 4.4 · 73 |
Often used with On The Map Marketing
What its brands run more often than Shopify brands over $5M do overall.
- Consentmo GDPR Compliance17.2% of its brands · 1.8x average
- Yotpo15.4% of its brands · 1.7x average
- Loop Returns & Exchanges17.1% of its brands · 1.7x average
- Attentive24.4% of its brands · 1.6x average
- Redo14.6% of its brands · 1.6x average
What Shopify apps does On The Map Marketing make?
On The Map Marketing has 1 app on the Shopify App Store: Accessibly.
How many Shopify brands use On The Map Marketing?
Among the 15,394 Shopify brands over $5M that dtcmvp tracks, 1,718 (11.2%) run Accessibly, more than any other accessibility app. Its share is highest among Food & Beverage (16.1%), Beauty & Personal Care (14%) and Fashion & Apparel (12.9%) brands.
What are the alternatives to On The Map Marketing?
The most used accessibility apps among Shopify brands over $5M, after On The Map Marketing: UserWay Website Accessibility (3.9%), EC (0.6%), Patrol (0.5%), Accessibility Spark ADA & WCAG (0.5%), Accessibility Assistant : ADA (0.5%) and Accessibility Enabler AW (0.4%).
What do On The Map Marketing's brands use alongside it?
Of the brands running On The Map Marketing, 17.2% also run Consentmo GDPR Compliance, 15.4% also run Yotpo, 17.1% also run Loop Returns & Exchanges, 24.4% also run Attentive and 14.6% also run Redo. Each is at least 1.6 times as common among them as across all brands over $5M.
How is Accessibly rated?
Accessibly is rated 4.7 out of 5 from 27 reviews on the Shopify App Store.
How much does On The Map Marketing cost?
Accessibly has 3 plans on the Shopify App Store, from $5 to $75 a month. Accessibly: Standard, $5/month; Premium, $25/month; Enterprise, $75/month.