Social Snowball
Turn every customer into an affiliate with automatic discount-code attribution
Social Snowball is a Shopify app developer based in the United States that makes Snowball: Affiliate Marketing, an affiliate programs app on the Shopify App Store. It provides an influencer, affiliate, and referral marketing platform for ecommerce brands. Among the 15,357 Shopify brands over $5M that dtcmvp tracks, 397 (2.6%) run Snowball: Affiliate Marketing, #7 of 127 affiliate programs apps by that count. Its share is highest among Health & Wellness (9.8%), Beauty & Personal Care (3.3%) and Food & Beverage (3.2%) brands. It is rated 4.6 out of 5 from 213 reviews on the Shopify App Store. It carries Shopify's Built for Shopify badge. Snowball: Affiliate Marketing has 2 plans on the Shopify App Store, from $249 to $899 a month. Some plans add usage charges on top, listed with each plan.
Social Snowball turns every post-purchase customer into an affiliate by auto-issuing a unique discount code and commission offer at checkout. Built for Shopify brands with strong repeat buyers and word-of-mouth pull who want a referral channel without recruiting influencers one by one.
What Social Snowball does for Shopify brands
- Auto-enrolls every customer as an affiliate with unique discount code at post-purchase
- Customer-base affiliate pool removes manual recruitment vs managed influencer programs
- One-tap payouts replace spreadsheet tracking & manual commission processing
- Theft Shield blocks leaked codes from coupon sites to protect margin
Overview
Social Snowball sells software for running affiliate, influencer and customer referral programs for direct-to-consumer brands. It lets a merchant manage creators, affiliates and referrals, track attribution, and send payouts from one place. It also offers tools to find creators and to limit discount code leaks.
- Built for
- Direct-to-consumer (DTC) brands, including Shopify merchants, that want to run affiliate, influencer and referral programs.
- Pricing
- The Shopify App Store lists a free plan. Snow Day costs $249/month plus 3% of affiliate revenue. Blizzard starts at $899/month, with a custom plan set up after install and no usage charges.
Products
- Customer Referrals Referral programs that turn customers into affiliates with incentives to drive referrals.
- Influencer Marketing Manages influencers: attribution, product seeding, sign-up pages, email and SMS contact, and payouts.
- Safelinks Affiliate link that generates a unique, single-use discount code for each customer who clicks.
- TikTok Shop Affiliate Manages DTC and TikTok Shop affiliate programs together.
- Creator Search AI-powered search and outreach to find, recruit and onboard verified creators.
- Snowball: Affiliate Marketing Shopify App Store app for building, launching and automating word-of-mouth marketing programs.
Integrations
Buyer notes
- Snow Day includes live chat support.
- Blizzard includes white-glove onboarding and a dedicated customer success manager.
- Listed as Built for Shopify on the Shopify App Store.
- Payouts can be sent as cash, gift cards or store credit.
From Social Snowball's own site and Shopify App Store listings, as of 2026-10-20.
Among Shopify brands over $5M
Share of each sector's brands running it, where that beats the overall rate.
On the Shopify App Store
Snowball: Affiliate Marketing
4.6 · 213 reviewsBuilt for ShopifyFree planPaid from $249/moOn 2.6% of brands over $5MLaunched 2020Affiliate programsReady to improve your customer acquisition costs? Social Snowball makes it easy to build, launch, and automate your word-of-mouth marketing program...
Pricing
Snow Day$249/monthStarts at $249/m + 3% of affiliate revenue.
- For brands new to affiliates & referrals
- Unlimited affiliates
- Influencer management
- Post-purchase referrals
- +4 more
Blizzard$899/monthStarts at $899/m. After installing, our team will set you up with a custom plan tailored to your needs.
- Everything in Snow Day, plus
- TikTok Shop
- Creator Search & Outreach
- Social listening
- +4 more
Ratings, reviews, plans, prices and descriptions as the Shopify App Store lists them. how we count.
Alternatives to Social Snowball
The most used affiliate programs apps among Shopify brands over $5M.
| App | Brands over $5M | App Store |
|---|---|---|
| Awin · Awin Ltd | 12.7% | — |
| GOAFFPRO · GoAffPro | 7.2% | 4.6 · 952 |
| UpPromote Affiliate Marketing · UpPromote | 7% | 4.9 · 3,892 |
| impact.com Affiliate Marketing · impact.com | 5.3% | 4.4 · 202 |
| AvantLink Affiliate Marketing · AvantLink | 3.1% | 4.6 · 23 |
| GRIN Influencer Marketing · Grin, Inc. | 3% | 4.1 · 31 |
Often used with Social Snowball
What its brands run more often than Shopify brands over $5M do overall.
- Richpanel12.3% of its brands · 6.6x average
- Videowise Shoppable Video UGC10.8% of its brands · 6x average
- AppLovin46.9% of its brands · 5.8x average
- Alia36% of its brands · 5.7x average
- Intelligems39.3% of its brands · 5.4x average
What Shopify apps does Social Snowball make?
Social Snowball has 1 app on the Shopify App Store: Snowball: Affiliate Marketing.
How many Shopify brands use Social Snowball?
Among the 15,357 Shopify brands over $5M that dtcmvp tracks, 397 (2.6%) run Snowball: Affiliate Marketing, #7 of 127 affiliate programs apps by that count. Its share is highest among Health & Wellness (9.8%), Beauty & Personal Care (3.3%) and Food & Beverage (3.2%) brands.
What are the alternatives to Social Snowball?
The most used affiliate programs apps among Shopify brands over $5M, after Social Snowball: Awin (12.7%), GOAFFPRO (7.2%), UpPromote Affiliate Marketing (7%), impact.com Affiliate Marketing (5.3%), AvantLink Affiliate Marketing (3.1%) and GRIN Influencer Marketing (3%).
What do Social Snowball's brands use alongside it?
Of the brands running Social Snowball, 12.3% also run Richpanel, 10.8% also run Videowise Shoppable Video UGC, 46.9% also run AppLovin, 36% also run Alia and 39.3% also run Intelligems. Each is at least 5.4 times as common among them as across all brands over $5M.
How is Snowball: Affiliate Marketing rated?
Snowball: Affiliate Marketing is rated 4.6 out of 5 from 213 reviews on the Shopify App Store.
How much does Social Snowball cost?
Snowball: Affiliate Marketing has 2 plans on the Shopify App Store, from $249 to $899 a month. Some plans add usage charges on top, listed with each plan. Snowball: Affiliate Marketing: Snow Day, $249/month (Starts at $249/m + 3% of affiliate revenue); Blizzard, $899/month (Starts at $899/m. After installing, our team will set you up with a custom plan tailored to your needs).
