Seguno
Shopify-native email marketing with automations, popups, and reviews built into your admin
Seguno is a Shopify app developer based in the United States with 4 apps on the Shopify App Store, most of them in marketing and conversion. It provides email campaigns, automations, product reviews, onsite popups and forms for Shopify merchants. Among the 15,357 Shopify brands over $5M that dtcmvp tracks, 66 (0.4%) run at least one of Seguno's apps, #18 of 186 email marketing apps by that count. Its share is highest among Food & Beverage (0.9%) and Home & Living (0.6%) brands. Its most reviewed app, Seguno Email Marketing, is rated 4.8 out of 5 from 733 reviews on the Shopify App Store. All of its apps carry Shopify's Built for Shopify badge. Plans across its apps run from free to $215 a month on the Shopify App Store. Some plans add usage charges on top, listed with each plan.
Seguno is a Shopify-native email platform that runs inside your admin, with welcome flows, post-purchase sequences, back-in-stock alerts, abandoned cart recovery, and promotional campaigns. Best fit for small to mid-size Shopify brands that want email automation without managing a separate esp synced to Shopify data.
What Seguno does for Shopify brands
- Welcome, post-purchase & back-in-stock flows plus campaigns drive email revenue
- Automated abandoned cart emails recover checkouts shoppers didn't complete
- Lives inside Shopify admin, no CSV exports or list syncs to a third-party esp
- Email programs typically drive 25-40% of total ecom revenue
Overview
Seguno sells a marketing suite for Shopify merchants that runs inside the Shopify admin. It covers email marketing, popups and forms, and product reviews, so a merchant can collect subscribers, send campaigns and automations, and gather reviews without using a separate platform.
For Shopify brands
- Create and send email campaigns and automations, including abandoned cart, post-purchase, win-back and back-in-stock emails, from inside Shopify.
- Collect email and SMS sign-ups with popups and forms, and collect and display product reviews on the storefront.
- Create unique discount codes inside emails, and use Shopify customers to set subscription status so no list upload is needed.
How it works
Merchants install Seguno from the Shopify App Store and start a 10-day free trial, with charges billed through Shopify. Seguno uses Shopify Customers to determine subscription status, so no list upload is required. Shopify Plus stores and brands with over 25,000 subscribers receive 1:1 migration and onboarding support.
- Pricing
- Billed through Shopify with no contracts, based on active subscribers. Email Marketing has a free Starter plan (up to 250 subscribers), Standard at $35/month (2,500 subscribers) and Pro at $215/month (25,000 subscribers). Popups, Reviews and Banners have separate listings with free and paid plans.
Products
- Seguno Email Marketing Create, send and automate email campaigns and track performance inside Shopify.
- Seguno Popups & Forms Create, trigger and track popups and forms to collect email and SMS subscribers.
- Seguno Product Reviews Collect product reviews and display them with star ratings on the storefront.
- Seguno Dynamic Banners Coupon banners, rotating announcements, countdown timers and discount tiers on a store.
- Back in stock alerts Informs shoppers when items are back in stock.
Integrations
Buyer notes
- 10-day free trial with all features available; no credit card or contract required.
- Support by email and chat for all customers, with proactive deliverability monitoring.
- 1:1 migration and onboarding support for Shopify Plus stores and brands with over 25,000 subscribers.
- Cancel any time in Seguno Settings or by uninstalling; charges appear on the Shopify bill every 30 days.
From Seguno's own site and Shopify App Store listings, as of 2026-10-30.
Among Shopify brands over $5M
Share of each sector's brands running it, where that beats the overall rate.
On the Shopify App Store
Seguno Email Marketing
4.8 · 733 reviewsBuilt for ShopifyFree planPaid from $35/moOn 0.1% of brands over $5MLaunched 2018Email marketingSeguno lets you create, automate, and track your emails from one easy, affordable email marketing platform for Shopify, right inside your Admin.
Pricing
StarterFree to installFree for up to 250 subscribers. Designer templates for purchase.
- Unlimited sending
- Pre-built automations
- 200+ templates available
- Unique discount codes
- +2 more
Standard$35/monthIncludes 2,500 subscribers. Upgrade as you grow.
- Everything in Starter, plus:
- Popups, Reviews, and Banners
- Enhanced reporting
- Back-in-stock alerts
- +4 more
10-day free trialPro$215/monthIncludes 25,000 subscribers. Upgrade as you grow.
- Everything in Standard, plus:
- One-on-one onboarding support
- Deliverability audit and support
- Customer Success Manager
10-day free trialSeguno Dynamic Banners
4.8 · 102 reviewsBuilt for ShopifyFree planPaid from $9/moOn 0.1% of brands over $5MLaunched 2017BannersEngage customers, drive conversions, and increase average cart value with coupon banners, rotating announcements, countdown timers, discount tiers, and more.
Pricing
SegunoFree to installOnly for merchants using Seguno Email Marketing
- Fully customizable banner
- Page & position settings
- Discount tiers
- Banner scheduling
- +2 more
Standard$9/month- Fully customizable banner
- Page & position settings
- Discount tiers
- Banner scheduling
- +2 more
7-day free trialSeguno Popups & Forms
4.9 · 69 reviewsBuilt for ShopifyFree planPaid from $10/moOn 0.3% of brands over $5MLaunched 2021Email marketingTurn site visitors into loyal customers. Seguno Popups & Forms lets you create, trigger, and track your popups and forms right inside Shopify.
Pricing
FreeFree- 1,000 impressions/month
- 1 active popup
- All popup templates
- Analytics
- +2 more
UnlimitedFree- For brands on Seguno Email standard plan
- -
- Everything in Standard, plus:
- Unlimited impressions
- +1 more
Standard$10/month+ $10 per extra 10,000 impressions needed
- Everything in Free, plus:
- 5,000 impressions/month
- Unlimited active popups
- Unlimited active forms
- +1 more
10-day free trialSeguno Product Reviews
5.0 · 24 reviewsBuilt for ShopifyFree planPaid from $10/moLaunched 2024Product reviewsSeguno lets you collect product reviews and display them on your Shopify store as social proof to drive more sales.
Pricing
Seguno SuiteFree- For brands on Seguno Email standard plan
- -
- All features included
- Collect photos and videos in reviews
Standard$10/month- FREE IN EARLY ACCESS
- Moderate and auto-publish reviews
- Automate review requests in Seguno Email
- Customizable, no-code widgets
- +1 more
10-day free trial
Ratings, reviews, plans, prices and descriptions as the Shopify App Store lists them. how we count.
Alternatives to Seguno
The most used email marketing apps among Shopify brands over $5M.
| App | Brands over $5M | App Store |
|---|---|---|
| Klaviyo | 70% | 4.7 · 3,395 |
| Attentive | 15.4% | 4.7 · 112 |
| Shopify Forms · Shopify | 13.5% | 4.5 · 757 |
| Mailchimp Email SMS Marketing · Intuit Mailchimp | 12.3% | 4.8 · 1,521 |
| Omnisend Email Marketing & SMS · Omnisend | 4.7% | 4.7 · 3,197 |
| Wishlist Hero · Revamp | 1.6% | 4.7 · 416 |
Often used with Seguno
What its brands run more often than Shopify brands over $5M do overall.
- Stamped Reviews & Loyalty16.7% of its brands · 1.8x average
- Judge.me Product Reviews App48.5% of its brands · 1.6x average
- Shopify Inbox15.2% of its brands · 1.4x average
What Shopify apps does Seguno make?
Seguno has 4 apps on the Shopify App Store: Seguno Email Marketing, Seguno Dynamic Banners, Seguno Popups & Forms and Seguno Product Reviews.
How many Shopify brands use Seguno?
Among the 15,357 Shopify brands over $5M that dtcmvp tracks, 66 (0.4%) run at least one of Seguno's apps, #18 of 186 email marketing apps by that count. Its share is highest among Food & Beverage (0.9%) and Home & Living (0.6%) brands.
What are the alternatives to Seguno?
The most used email marketing apps among Shopify brands over $5M, after Seguno: Klaviyo (70%), Attentive (15.4%), Shopify Forms (13.5%), Mailchimp Email SMS Marketing (12.3%), Omnisend Email Marketing & SMS (4.7%) and Wishlist Hero (1.6%).
What do Seguno's brands use alongside it?
Of the brands running Seguno, 16.7% also run Stamped Reviews & Loyalty, 48.5% also run Judge.me Product Reviews App and 15.2% also run Shopify Inbox. Each is at least 1.4 times as common among them as across all brands over $5M.
How is Seguno Email Marketing rated?
Seguno Email Marketing is rated 4.8 out of 5 from 733 reviews on the Shopify App Store.
How much does Seguno cost?
Plans across its apps run from free to $215 a month on the Shopify App Store. Some plans add usage charges on top, listed with each plan. Seguno Email Marketing: Starter, Free to install (Free for up to 250 subscribers. Designer templates for purchase); Standard, $35/month (Includes 2,500 subscribers. Upgrade as you grow); Pro, $215/month (Includes 25,000 subscribers. Upgrade as you grow).
