Product Options & Customizer
Unlimited product options and upcharge pricing for Shopify stores
Product Customizer is a Shopify app developer based in the United States that makes PC ‑ Custom Product Options, a product variants app on the Shopify App Store. It provides product customization software for Shopify merchants. Among the 15,357 Shopify brands over $5M that dtcmvp tracks, 88 (0.6%) run PC ‑ Custom Product Options, #14 of 162 product variants apps by that count. Its share is highest among Sports & Outdoors (1%), Food & Beverage (1%) and Fashion & Apparel (0.7%) brands. It is rated 4.7 out of 5 from 1,177 reviews on the Shopify App Store. It carries Shopify's Built for Shopify badge. PC ‑ Custom Product Options has 3 plans on the Shopify App Store, from free to $18.90 a month.
Adds unlimited product options to Shopify (engraving, gift wrap, personalized text, material upgrades) with per-option upcharge pricing. Best fit for brands selling personalized or configurable products where Shopify's native variants can't capture every spec or charge for them.
What Product Options & Customizer does for Shopify brands
- Per-option upcharges capture revenue Shopify variants leave on the table
- Structured fields (dropdowns, swatches, file uploads) replace vague order notes
- Clearer specs at checkout cut wrong-spec orders & returns
Overview
Product Customizer sells a Shopify app, listed as Product Options & Customizer and as PC ‑ Custom Product Options, that adds product options, variant options and per-option pricing to product pages. It addresses Shopify's native limit of 3 options and 100 variants per product, which restricts how merchants can offer customized or personalized products.
- Built for
- Shopify merchants that sell personalized or custom products, with example verticals of weddings, pets, jewelry, home furnishings, consumer packaged goods, and bakeries and sweets.
- Pricing
- There is a free plan, and paid plans are billed monthly: Basic Customizer at $8.90 per month and Premium Customizer at $18.90 per month. Conditional logic and per-option upcharge pricing are in Premium Customizer. A 14-day free trial is offered.
Products
- Product Options & Customizer Shopify app that adds unlimited product and variant option fields to product pages.
- PC ‑ Custom Product Options Shopify App Store listing of the app; adds options, variants and pricing add-ons to products and collections.
Integrations
Buyer notes
- 14-day free trial is offered.
- Free plan includes technical support for all themes.
- Team is fully remote and offers support by video, text and phone.
- A demo store is available, and demos can be booked.
From Product Options & Customizer's own site and Shopify App Store listings, as of 2026-10-20.
Among Shopify brands over $5M
Share of each sector's brands running it, where that beats the overall rate.
On the Shopify App Store
PC ‑ Custom Product Options
4.7 · 1,177 reviewsBuilt for ShopifyFree planPaid from $8.90/moOn 0.6% of brands over $5MLaunched 2012Product variantsAdd unlimited product options, variants options, and pricing add-ons to products and collections in your Shopify store with Product Customizer.
Pricing
Free planFree- Unlimited basic options fields
- Unlimited products on your store
- Line text & paragraph text
- Radio buttons, dropdown menus
- +2 more
BASIC CUSTOMIZER$8.90/monthor $79/year and save 26%- UNLIMITED product options
- UNLIMITED variant options
- 10+ option field types, including:
- File upload, date picker, font picker
- +2 more
14-day free trialPREMIUM CUSTOMIZER$18.90/monthor $149/year and save 34%- UNLIMITED product options
- UNLIMITED variant options
- 10+ option field types, including:
- File upload, date picker, font picker
- +4 more
14-day free trial
Ratings, reviews, plans, prices and descriptions as the Shopify App Store lists them. how we count.
Alternatives to Product Options & Customizer
The most used product variants apps among Shopify brands over $5M.
| App | Brands over $5M | App Store |
|---|---|---|
| Infinite Options · ShopPad Inc. | 4% | 4.7 · 2,624 |
| GLO Color Swatch Variant Image · Globo Options | 3.2% | 4.9 · 1,902 |
| SC Product Options · Shop Circle | 3% | 4.6 · 1,255 |
| Optionize Product Options · BasicApps | 2.5% | 4.4 · 94 |
| Variant Option Product Options · Relentless Apps | 2.3% | 4.6 · 637 |
| Ymq Product Options, Variants · YMQ | 2% | 5.0 · 425 |
Often used with Product Options & Customizer
What its brands run more often than Shopify brands over $5M do overall.
- Mailchimp Email SMS Marketing25% of its brands · 2x average
- PageFly ✦ AI Page Builder22.7% of its brands · 1.7x average
- Smile11.4% of its brands · 1.5x average
- Shopify Inbox14.8% of its brands · 1.4x average
- Shopify Forms17% of its brands · 1.3x average
What Shopify apps does Product Customizer make?
Product Customizer has 1 app on the Shopify App Store: PC ‑ Custom Product Options.
How many Shopify brands use Product Customizer?
Among the 15,357 Shopify brands over $5M that dtcmvp tracks, 88 (0.6%) run PC ‑ Custom Product Options, #14 of 162 product variants apps by that count. Its share is highest among Sports & Outdoors (1%), Food & Beverage (1%) and Fashion & Apparel (0.7%) brands.
What are the alternatives to Product Customizer?
The most used product variants apps among Shopify brands over $5M, after Product Customizer: Infinite Options (4%), GLO Color Swatch Variant Image (3.2%), SC Product Options (3%), Optionize Product Options (2.5%), Variant Option Product Options (2.3%) and Ymq Product Options, Variants (2%).
What do Product Customizer's brands use alongside it?
Of the brands running Product Customizer, 25% also run Mailchimp Email SMS Marketing, 22.7% also run PageFly ✦ AI Page Builder, 11.4% also run Smile, 14.8% also run Shopify Inbox and 17% also run Shopify Forms. Each is at least 1.3 times as common among them as across all brands over $5M.
How is PC ‑ Custom Product Options rated?
PC ‑ Custom Product Options is rated 4.7 out of 5 from 1,177 reviews on the Shopify App Store.
How much does Product Customizer cost?
PC ‑ Custom Product Options has 3 plans on the Shopify App Store, from free to $18.90 a month. PC ‑ Custom Product Options: Free plan, Free; BASIC CUSTOMIZER, $8.90/month; PREMIUM CUSTOMIZER, $18.90/month.
