Product Options & Customizer
Unlimited product options and upcharge pricing for Shopify stores
Product Customizer is a Shopify app developer based in the United States that makes PC ‑ Custom Product Options, a product variants app on the Shopify App Store. It provides product customization software for Shopify merchants. Among the 14,859 Shopify brands over $5M that dtcmvp tracks, 80 (0.5%) run PC ‑ Custom Product Options, #17 of 163 product variants apps by that count. Its share is highest among Food & Beverage (1%), Sports & Outdoors (0.8%) and Fashion & Apparel (0.7%) brands. It is rated 4.7 out of 5 from 1,181 reviews on the Shopify App Store. It carries Shopify's Built for Shopify badge. PC ‑ Custom Product Options has 3 plans on the Shopify App Store, from free to $18.90 a month.
Adds unlimited product options to Shopify (engraving, gift wrap, personalized text, material upgrades) with per-option upcharge pricing. Best fit for brands selling personalized or configurable products where Shopify's native variants can't capture every spec or charge for them.
What Product Options & Customizer does for Shopify brands
- Per-option upcharges capture revenue Shopify variants leave on the table
- Structured fields (dropdowns, swatches, file uploads) replace vague order notes
- Clearer specs at checkout cut wrong-spec orders & returns
Among Shopify brands over $5M
Share of each sector's brands running it, where that beats the overall rate.
On the Shopify App Store
PC ‑ Custom Product Options
4.7 · 1,181 reviewsBuilt for ShopifyFree planPaid from $8.90/moOn 0.5% of brands over $5MLaunched 2012Product variantsAdd unlimited product options, variants options, and pricing add-ons to products and collections in your Shopify store with Product Customizer.
Pricing
Free planFree- Unlimited basic options fields
- Unlimited products on your store
- Line text & paragraph text
- Radio buttons, dropdown menus
- +2 more
BASIC CUSTOMIZER$8.90/monthor $79/year and save 26%- UNLIMITED product options
- UNLIMITED variant options
- 10+ option field types, including:
- File upload, date picker, font picker
- +2 more
14-day free trialPREMIUM CUSTOMIZER$18.90/monthor $149/year and save 34%- UNLIMITED product options
- UNLIMITED variant options
- 10+ option field types, including:
- File upload, date picker, font picker
- +4 more
14-day free trial
Ratings, reviews, plans, prices and descriptions as the Shopify App Store lists them. how we count.
Alternatives to Product Options & Customizer
The most used product variants apps among Shopify brands over $5M.
| App | Brands over $5M | App Store |
|---|---|---|
| Infinite Options · ShopPad Inc. | 3.9% | 4.7 · 2,618 |
| SC Product Options · Shop Circle | 3% | 4.6 · 1,256 |
| GLO Color Swatch Variant Image · Globo Options | 2.7% | 4.9 · 1,880 |
| Optionize Product Options · BasicApps | 2.2% | 4.4 · 93 |
| Ymq Product Options, Variants · YMQ | 1.9% | 5.0 · 419 |
| Globo Product Options, Variant · Globo Options | 1.9% | 4.9 · 5,115 |
Often used with Product Options & Customizer
What its brands run more often than Shopify brands over $5M do overall.
- Mailchimp Email SMS Marketing23.8% of its brands · 2.1x average
- Brevo PushOwl: Email,Push,SMS17.5% of its brands · 1.8x average
- PageFly ✦ AI Page Builder21.3% of its brands · 1.7x average
- Shopify Inbox15% of its brands · 1.6x average
- Accessibly15% of its brands · 1.5x average
What Shopify apps does Product Customizer make?
Product Customizer has 1 app on the Shopify App Store: PC ‑ Custom Product Options.
How many Shopify brands use Product Customizer?
Among the 14,859 Shopify brands over $5M that dtcmvp tracks, 80 (0.5%) run PC ‑ Custom Product Options, #17 of 163 product variants apps by that count. Its share is highest among Food & Beverage (1%), Sports & Outdoors (0.8%) and Fashion & Apparel (0.7%) brands.
What are the alternatives to Product Customizer?
The most used product variants apps among Shopify brands over $5M, after Product Customizer: Infinite Options (3.9%), SC Product Options (3%), GLO Color Swatch Variant Image (2.7%), Optionize Product Options (2.2%), Ymq Product Options, Variants (1.9%) and Globo Product Options, Variant (1.9%).
What do Product Customizer's brands use alongside it?
Of the brands running Product Customizer, 23.8% also run Mailchimp Email SMS Marketing, 17.5% also run Brevo PushOwl: Email,Push,SMS, 21.3% also run PageFly ✦ AI Page Builder, 15% also run Shopify Inbox and 15% also run Accessibly. Each is at least 1.5 times as common among them as across all brands over $5M.
How is PC ‑ Custom Product Options rated?
PC ‑ Custom Product Options is rated 4.7 out of 5 from 1,181 reviews on the Shopify App Store.
How much does Product Customizer cost?
PC ‑ Custom Product Options has 3 plans on the Shopify App Store, from free to $18.90 a month. PC ‑ Custom Product Options: Free plan, Free; BASIC CUSTOMIZER, $8.90/month; PREMIUM CUSTOMIZER, $18.90/month.
