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BasicApps

Shopify app developer, product variants apps

BasicApps is a Shopify app developer based in Malaysia that makes Optionize Product Options, a product variants app on the Shopify App Store. Among the 14,745 Shopify brands over $5M that dtcmvp tracks, 332 (2.3%) run Optionize Product Options, #4 of 164 product variants apps by that count. Its share is highest among Toys, Kids & Baby (4.6%), Food & Beverage (3.2%) and Business & Industrial (3.1%) brands. It is rated 4.5 out of 5 from 90 reviews on the Shopify App Store. It carries Shopify's Built for Shopify badge. Paid plans start at $9.99 a month, and it has a free plan.

Among Shopify brands over $5M

Brands running BasicApps
2.3%
332 of 14,745 brands dtcmvp tracks
Rank in product variants
#4 of 164
By how many of those brands run each app
All brands over $5M2.3%
Toys, Kids & Baby4.6%
Food & Beverage3.2%
Business & Industrial3.1%

Share of each sector's brands running it, where that beats the overall rate.

On the Shopify App Store

  • Optionize Product Options

    4.5 · 90 reviews
    Built for ShopifyFree planPaid from $9.99/moOn 2.3% of brands over $5MLaunched 2024Product variants

    Add unlimited product options to your Shopify store with AI. 16+ option types, conditional logic, live preview, and add-on pricing. Break the 3-option limit.

Ratings, reviews, plans, prices and descriptions as the Shopify App Store lists them. how we count.

Alternatives to BasicApps

The most used product variants apps among Shopify brands over $5M.

AppBrands over $5MApp Store
Infinite Options · ShopPad Inc.3.9% 4.7 · 2,605
SC Product Options · Shop Circle2.9% 4.6 · 1,256
GLO Color Swatch Variant Image · Globo Options2.7% 4.9 · 1,841
Globo Product Options, Variant · Globo Options1.9% 4.9 · 5,036
Ymq Product Options, Variants · YMQ1.8% 5.0 · 415
Variant Option Product Options · Relentless Apps1.6% 4.7 · 638

Often used with BasicApps

What its brands run more often than Shopify brands over $5M do overall.

What Shopify apps does BasicApps make?

BasicApps has 1 app on the Shopify App Store: Optionize Product Options.

How many Shopify brands use BasicApps?

Among the 14,745 Shopify brands over $5M that dtcmvp tracks, 332 (2.3%) run Optionize Product Options, #4 of 164 product variants apps by that count. Its share is highest among Toys, Kids & Baby (4.6%), Food & Beverage (3.2%) and Business & Industrial (3.1%) brands.

What are the alternatives to BasicApps?

The most used product variants apps among Shopify brands over $5M, after BasicApps: Infinite Options (3.9%), SC Product Options (2.9%), GLO Color Swatch Variant Image (2.7%), Globo Product Options, Variant (1.9%), Ymq Product Options, Variants (1.8%) and Variant Option Product Options (1.6%).

What do BasicApps's brands use alongside it?

Of the brands running BasicApps, 20.5% also run Shopify Inbox, 14.2% also run Simprosys Google Shopping Feed, 42.5% also run Judge.me Product Reviews App, 16.3% also run Mailchimp Email SMS Marketing and 16.6% also run PageFly ✦ AI Page Builder. Each is at least 1.4 times as common among them as across all brands over $5M.

How is Optionize Product Options rated?

Optionize Product Options is rated 4.5 out of 5 from 90 reviews on the Shopify App Store.

How much does BasicApps cost?

BasicApps's paid plans start at $9.99 a month, and it has a free plan.

Updated 2026-09-10. Method notes and every source: how we count →