BasicApps is a Shopify app developer that makes Optionize Product Options, a product variants app on the Shopify App Store. It provides custom product options for Shopify merchants. Among the 15,394 Shopify brands over $5M that dtcmvp tracks, 380 (2.5%) run Optionize Product Options, #4 of 163 product variants apps by that count. Its share is highest among Toys, Kids & Baby (5.1%), Food & Beverage (3.7%) and Electronics & Tech (3.6%) brands. It is rated 4.4 out of 5 from 94 reviews on the Shopify App Store. It carries Shopify's Built for Shopify badge. Optionize Product Options has 2 plans on the Shopify App Store, from free to $9.99 a month.
Overview
BasicApps sells Optionize Product Options, a Shopify app for adding custom product options to a store. It lets merchants offer personalization fields beyond Shopify's three native product options, without creating extra variants.
- Pricing
- Free plan with unlimited options and option sets, live preview, custom CSS, multi-currency and all 21 option types. Pro costs $9.99 per month, or $89.99 per year, and adds conditional logic, import/export, widget translations and add-on prices. Pro has a 7-day free trial. Charges are billed in USD.
Products
- Optionize Product Options Adds unlimited custom product options with 21 option types that do not create variants.
Integrations
Buyer notes
- Languages: English, Spanish, French, German, Portuguese (Brazil), and Portuguese (Portugal).
- Support: email and chat on the Free plan; priority support on Pro.
- Includes a live preview of options before publishing, and a demo store is linked from the listing.
- Listed as Built for Shopify; the app launched on May 24, 2024.
From BasicApps's own site and Shopify App Store listings, as of 2026-10-20.
Among Shopify brands over $5M
Share of each sector's brands running it, where that beats the overall rate.
On the Shopify App Store
Optionize Product Options
4.4 · 94 reviewsBuilt for ShopifyFree planPaid from $9.99/moOn 2.5% of brands over $5MLaunched 2024Product variantsAdd unlimited custom product options beyond the 3 native options. 21 types, AI option sets, conditional logic, and options that don't create variants
Pricing
FreeFree- Unlimited options & option sets
- Live preview
- Custom CSS
- Multi-currency support
- +2 more
Pro$9.99/monthor $89.99/year and save 25%- Everything in Free
- Import & export options
- Conditional logic
- Widget translations
- +2 more
7-day free trial
Ratings, reviews, plans, prices and descriptions as the Shopify App Store lists them. how we count.
Alternatives to BasicApps
The most used product variants apps among Shopify brands over $5M.
| App | Brands over $5M | App Store |
|---|---|---|
| Infinite Options · ShopPad Inc. | 4% | 4.7 · 2,624 |
| GLO Color Swatch Variant Image · Globo Options | 3.2% | 4.9 · 1,902 |
| SC Product Options · Shop Circle | 3% | 4.6 · 1,255 |
| Variant Option Product Options · Relentless Apps | 2.2% | 4.6 · 637 |
| Ymq Product Options, Variants · YMQ | 2% | 5.0 · 425 |
| Globo Product Options, Variant · Globo Options | 1.8% | 4.9 · 5,184 |
Often used with BasicApps
What its brands run more often than Shopify brands over $5M do overall.
- Shopify Inbox21.1% of its brands · 2x average
- PageFly ✦ AI Page Builder18.7% of its brands · 1.4x average
- Mailchimp Email SMS Marketing17.4% of its brands · 1.4x average
- Judge.me Product Reviews App41.8% of its brands · 1.3x average
- Simprosys Google Shopping Feed13.7% of its brands · 1.3x average
What Shopify apps does BasicApps make?
BasicApps has 1 app on the Shopify App Store: Optionize Product Options.
How many Shopify brands use BasicApps?
Among the 15,394 Shopify brands over $5M that dtcmvp tracks, 380 (2.5%) run Optionize Product Options, #4 of 163 product variants apps by that count. Its share is highest among Toys, Kids & Baby (5.1%), Food & Beverage (3.7%) and Electronics & Tech (3.6%) brands.
What are the alternatives to BasicApps?
The most used product variants apps among Shopify brands over $5M, after BasicApps: Infinite Options (4%), GLO Color Swatch Variant Image (3.2%), SC Product Options (3%), Variant Option Product Options (2.2%), Ymq Product Options, Variants (2%) and Globo Product Options, Variant (1.8%).
What do BasicApps's brands use alongside it?
Of the brands running BasicApps, 21.1% also run Shopify Inbox, 18.7% also run PageFly ✦ AI Page Builder, 17.4% also run Mailchimp Email SMS Marketing, 41.8% also run Judge.me Product Reviews App and 13.7% also run Simprosys Google Shopping Feed. Each is at least 1.3 times as common among them as across all brands over $5M.
How is Optionize Product Options rated?
Optionize Product Options is rated 4.4 out of 5 from 94 reviews on the Shopify App Store.
How much does BasicApps cost?
Optionize Product Options has 2 plans on the Shopify App Store, from free to $9.99 a month. Optionize Product Options: Free, Free; Pro, $9.99/month.