Shop Circle is a Shopify app developer with 8 apps on the Shopify App Store. It provides B2B software. Among the 15,394 Shopify brands over $5M that dtcmvp tracks, 1,580 (10.3%) run at least one of Shop Circle's apps, more than any other sEO app. Its share is highest among Automotive (17.6%), Sports & Outdoors (13%) and Pets (11.9%) brands. Its most reviewed app, SC Product Options , is rated 4.6 out of 5 from 1,255 reviews on the Shopify App Store. 5 of its apps carry Shopify's Built for Shopify badge. Plans across its apps run from free to $499 a month on the Shopify App Store. Some plans add usage charges on top, listed with each plan.
Overview
Shop Circle is a London-founded holding company that acquires and operates B2B software businesses, and it also publishes a suite of Shopify apps under the SC name. The apps cover product options, URL redirects, store locators, referral programs, back-in-stock alerts, loyalty rewards and customer tagging, and are meant to help merchants sell more and run their stores with less manual work.
For Shopify brands
- Install apps for product options, redirects, store locators, referrals, back-in-stock alerts, loyalty and customer tagging, most with a free plan.
- Choose a pre-built app stack, such as Shopify Essentials or Mobile Commerce Accelerator, or build your own stack from the app suite.
- Get a dedicated account manager, full app set-up and customization, and 24/7 customer support with every stack.
How it works
A brand installs apps from the Shopify App Store or picks a bundled stack on the Shop Circle site. For stacks, Shop Circle assigns a dedicated account manager and handles app set-up and customization. Brands can also book a call with a specialist for a tailored stack.
- Built for
- Shopify merchants, from new stores to larger brands, including wholesale and mobile-focused stores.
- Pricing
- Most apps have a free plan, with paid monthly tiers. Examples: SC Product Options $14.99 to $39.99 a month, SC Store Locator Map $9.99 to $39.99, SC Loyalty Rewards $29 to $499, SC Conjured Referral Program $19 to $299. Stacks list prices from $49 to $215 a month.
Products
- SC Product Options Adds custom product options, swatches, file uploads and conditional fields, with charges for extras.
- 404/301 SC Easy URL Redirects Creates and manages redirects for broken 404 pages, with AI redirects on the top plan.
- SC Store Locator Map Interactive store locator map with geolocation, search filters and custom fields.
- SC Conjured Referral Program Runs referral programs with tailored rewards, coupons and a post-purchase popup.
- SC Back in Stock Notify Me Sends back-in-stock alerts to customers by email and SMS.
- SC Loyalty Rewards Loyalty program with signups, referrals, VIP tiers, coupons and POS rewards.
Integrations
Buyer notes
- Dedicated account manager, full app set-up and customization, and 24/7 customer support are included with every stack.
- SC Customer Tagging's free plan is only for Basic and Shopify plans.
- SC Loyalty Rewards offers a 3-day free trial.
- Several apps are free to install on development stores.
From Shop Circle's own site and Shopify App Store listings, as of 2026-10-30.
Among Shopify brands over $5M
Share of each sector's brands running it, where that beats the overall rate.
On the Shopify App Store
SC Product Options
4.6 · 1,255 reviewsBuilt for ShopifyFree planPaid from $14.99/moOn 3% of brands over $5MLaunched 2012Product variantsShopify Product Options app: custom options, infinite options, color swatches, variants options, product customization, and extra charges for gift wrap option
Pricing
DeveloperFree to installAlways free for development stores.
- Set up on dev store before going live
- Free install and configuration
- Free for paying merchants on trial
Basic$14.99/monthor $149.99/year and save 17%Perfect for getting additional information from customers when purchasing complex products from your store.
- 24/7 Live Chat Support
- Free Install & Consultation
- Unlimited Options
- Custom Fields
- +2 more
14-day free trialPremium$39.99/monthor $399.99/year and save 17%For more advanced needs. Upsell customers with priced options, show fields conditionally, show swatches, edit in cart.
- Everything from Basic
- Charge for Extras (upsells)
- Conditional Logic (show/hide fields)
- Edit Options On Cart Page
- +1 more
14-day free trial404/301 SC Easy URL Redirects
4.7 · 298 reviewsBuilt for ShopifyFree planPaid from $14.99/moOn 5.3% of brands over $5MLaunched 2017SEOUpgrade your website's redirects easily using Shop Circle's Easy Redirects app.
Pricing
BasicFree- Bulk redirects for broken 404 pages
- Group and filter redirects
- Statistics and analysis
Pro$14.99/monthor $149/year and save 17%- All Basic features
- Automatically detect broken 404 pages
- Get alerts when new 404 errors appear
- Redirect patterns to automate redirects
7-day free trialPro+$39.99/monthor $399/year and save 17%- AI Redirects
- Create redirects for active store pages
- Upload active-page redirects in bulk
- Automate active-page redirections
- +2 more
7-day free trialSC Store Locator Map
4.6 · 259 reviewsFree planPaid from $9.99/moOn 1.1% of brands over $5MLaunched 2012Store locatorAn interactive store locator map to bring your customers to your store or products with geolocation and real-time location, custom search filters and fields.
Pricing
FreeFree- 1 location
- Map customization (basic)
- 12 map layouts (5 premium)
- Real-time map preview
- +4 more
Starter$9.99/monthor $99/year and save 17%- Up to 50 locations
- ALL in Free plan
- Map customization (advanced)
- Bulk import & export
- +4 more
7-day free trialGrowth$19.99/monthor $199/year and save 17%- Up to 500 locations
- ALL in Starter plan
- Working hours templates
- Search tags bulk actions
- +2 more
7-day free trialPro$39.99/monthor $399/year and save 17%- Up to 2000 locations
- ALL in Growth plan
7-day free trialSC Sales Motivator
4.7 · 182 reviewsFree planPaid from $9.99/moOn 0.3% of brands over $5MLaunched 2013BannersSell more to every customer and ignite revenue with a branded, interactive, geo-targeted promotional drop-down banner. No code. Launch in minutes.
Pricing
DEVELOPERFree to installAlways free for development stores.
- Install and configure on dev store before going live
- Free install and configuration
- Free for paying merchants during trial period
Basic$9.99/month- 24/7 Live Chat Support
- Create goals to motivate customers to reach a spending goal!
- Promote free shipping offers to customers.
3-day free trialFull$14.99/month- Show banners to users only in certain countries
- Schedule when goals are displayed
- Automatically add free products to the cart
3-day free trialSC Conjured Referral Program
4.7 · 181 reviewsBuilt for ShopifyFree planPaid from $19/moOn 0.2% of brands over $5MLaunched 2016Affiliate programsUnlock the power of word-of-mouth marketing for your Shopify store with seamless referral programs and tailored rewards to enhance brand loyalty and drive sales
Pricing
Starter$19/month8% Commission after Revenue Limit
- Referral Revenue Limit: $200
- Unlimited Campaigns & Links
- Auto-Generated Coupons
- Post-Purchase Popup
- +2 more
5-day free trialGrowth$79/month6% Commission after Revenue Limit
- Referral Revenue Limit: $1000
- Free Gift Reward
- Customizations
- Mobile Numbers
- +2 more
5-day free trialProfessional$149/month4% Commission after Revenue Limit
- Referral Revenue limit: $2500
- Gift Cards
- Personalized Onboarding & Customizations
5-day free trialUnlimited$299/month- Unlimited Revenue
- No Commission
- Personalized Onboarding & Customizations
5-day free trialSC Back in Stock Notify Me
4.5 · 176 reviewsBuilt for ShopifyFree planPaid from $10/moOn 0.7% of brands over $5MLaunched 2016Stock alertsNever miss out on back in stock products with Shop Circle's Back in Stock & Restock Alerts app.
Pricing
Free to installFree- 50 Email Alerts
- Unlimited Back In Stock Requests
- Automatic Notifications
- Bulk Export
- +1 more
Email Only$10/month- Unlimited Emails
- Batch Notifications
- Multi Location
- Inventory Controls
- +1 more
7-day free trialStarter$20/month$0.10 per add-on SMS
- Unlimited Email Alerts
- 200 SMS Notifications
- Automatic Refill for SMS tokens
- Analytics & Reports
- +1 more
7-day free trialPro$45/month$0.09 per add-on SMS
- Unlimited Email Alerts
- 500 SMS Notifications
- Analytics & Reports
- Emails from Custom Email Address
- +1 more
7-day free trialSC Loyalty Rewards
4.3 · 69 reviewsFree planPaid from $29/moLaunched 2016Loyalty and rewardsPowerful Shopify loyalty program app to drive retention with signups, referrals, VIP tiers, coupons, POS rewards, discounts & free shipping. Try free for 3 days
Pricing
FreeFree to installUp to 200 members
- No fees or charges
- 3 Rewards
- 1 Active Campaign
- POS Integration
Starter$29/month500 included members +$0.05 per additional member
- Everything in Free
- 6 Rewards + 1 Custom Reward
- 2 Active Campaigns + 3 Customer Tiers
- Buy With Points
- +4 more
30-day free trialGrowth$199/month5,000 included members +$0.03 per additional member
- Everything in Starter
- Unlimited Rewards
- 2 Custom Rewards
- Unlimited Active Campaigns
- +3 more
30-day free trialEnterprise$499/month25,000 included members +$0.02 per additional member
- Everything in Growth
- Unlimited Rewards
- Unlimited Custom Rewards
- Unlimited Active Campaigns
- +2 more
30-day free trialSC Customer Tagging
5.0 · 59 reviewsBuilt for ShopifyFree planPaid from $5.99/moLaunched 2018Workflow automationAutomatically categorize buyers into groups to create segmented marketing lists, manage discounts, and control access to your online store with one click.
Pricing
FreeFree to installOnly for Basic and Shopify Plans
- 1 Workflow
- 100 Free Customer Tags
- Pre-built Workflows
- App Translation
- +2 more
Starter$5.99/month*See T&C for additional tags;**Backdating: $10 for the first 1K orders processed, then $2 for every 1K orders after that
- Everything from Free
- 10 Active Workflows
- 500 Customer Tags*
- Backdating Orders**
7-day free trialGrowth$19.99/month*See T&C for additional tags; **$10 for the first 5K orders processed, then $2 for every 5K orders after that
- Everything from Starter
- 50 Active Workflows
- 1K Customer Tags*
- Dynamic Tags
- +1 more
7-day free trialProfessional$49.99/month*See T&C for additional tags; **$10 for the first 10K orders processed, then $2 for every 10K orders after that
- Everything from Growth
- 100 Active Workflows
- 5K Customer Tags*
- Personalized Onboarding
- +1 more
7-day free trial
Ratings, reviews, plans, prices and descriptions as the Shopify App Store lists them. how we count.
Alternatives to Shop Circle
The most used seo apps among Shopify brands over $5M.
| App | Brands over $5M | App Store |
|---|---|---|
| Avada AI SEO Image Optimizer · Avada SEO Suite | 4.5% | 4.9 · 4,692 |
| Tiny SEO Speed Image Optimizer · TinySEO (former TinyIMG) | 2.9% | 5.0 · 2,553 |
| Smart SEO AI & Image Optimizer · Sherpas Design | 2.5% | 5.0 · 956 |
| Booster Page Speed Optimizer · Booster SEO | 2.1% | 4.8 · 431 |
| Schema Plus · SchemaPlus Inc | 1.9% | 5.0 · 592 |
| Yoast SEO · Yoast | 1.9% | 4.3 · 177 |
Often used with Shop Circle
What its brands run more often than Shopify brands over $5M do overall.
- Searchanise Search & Filter10.9% of its brands · 1.6x average
- Stamped Reviews & Loyalty14% of its brands · 1.5x average
- Shogun15.1% of its brands · 1.5x average
- Swym Back in Stock Alerts10.6% of its brands · 1.4x average
- Amp Back in Stock & Preorder +12.8% of its brands · 1.3x average
What Shopify apps does Shop Circle make?
Shop Circle has 8 apps on the Shopify App Store: SC Product Options , 404/301 SC Easy URL Redirects, SC Store Locator Map, SC Sales Motivator, SC Conjured Referral Program, SC Back in Stock Notify Me, SC Loyalty Rewards and SC Customer Tagging.
How many Shopify brands use Shop Circle?
Among the 15,394 Shopify brands over $5M that dtcmvp tracks, 1,580 (10.3%) run at least one of Shop Circle's apps, more than any other sEO app. Its share is highest among Automotive (17.6%), Sports & Outdoors (13%) and Pets (11.9%) brands.
What are the alternatives to Shop Circle?
The most used sEO apps among Shopify brands over $5M, after Shop Circle: Avada AI SEO Image Optimizer (4.5%), Tiny SEO Speed Image Optimizer (2.9%), Smart SEO AI & Image Optimizer (2.5%), Booster Page Speed Optimizer (2.1%), Schema Plus (1.9%) and Yoast SEO (1.9%).
What do Shop Circle's brands use alongside it?
Of the brands running Shop Circle, 10.9% also run Searchanise Search & Filter, 14% also run Stamped Reviews & Loyalty, 15.1% also run Shogun, 10.6% also run Swym Back in Stock Alerts and 12.8% also run Amp Back in Stock & Preorder +. Each is at least 1.3 times as common among them as across all brands over $5M.
How is SC Product Options rated?
SC Product Options is rated 4.6 out of 5 from 1,255 reviews on the Shopify App Store.
How much does Shop Circle cost?
Plans across its apps run from free to $499 a month on the Shopify App Store. Some plans add usage charges on top, listed with each plan. SC Product Options : Developer, Free to install (Always free for development stores); Basic, $14.99/month (Perfect for getting additional information from customers when purchasing complex products from your store); Premium, $39.99/month (For more advanced needs. Upsell customers with priced options, show fields conditionally, show swatches, edit in cart).