Yoast is a Shopify app developer that makes Yoast SEO ‑ Store optimization, a seo app on the Shopify App Store. It provides SEO software and online SEO courses. Among the 15,394 Shopify brands over $5M that dtcmvp tracks, 294 (1.9%) run Yoast SEO ‑ Store optimization, #7 of 216 sEO apps by that count. Its share is highest among Business & Industrial (3.3%), Pets (3.1%) and Automotive (2.9%) brands. It is rated 4.3 out of 5 from 177 reviews on the Shopify App Store. It carries Shopify's Built for Shopify badge. Yoast SEO ‑ Store optimization has 2 plans on the Shopify App Store, from $19 to $45 a month.
Overview
Yoast sells SEO software, including an app for Shopify stores and plugins for WordPress and WooCommerce, along with SEO training. It helps merchants optimize product pages and content so search engines and AI systems can find and understand them.
- Built for
- The Shopify app is for eCommerce and DTC teams, while the WordPress, WooCommerce and News SEO products are for site owners, WooCommerce stores and news publishers.
- Pricing
- The Shopify app has a free plan and a 14-day free trial. Paid Shopify plans are Yoast SEO Premium at $19/month and Yoast SEO AI+ at $45/month. WordPress products are billed yearly: Premium $118.80, WooCommerce SEO $178.80, AI+ $358.80, excluding VAT.
Products
- Yoast SEO for Shopify Shopify app giving real-time SEO guidance and automated structured data for products and content.
- Yoast SEO AI+ Adds AI visibility tracking, sentiment analysis, competitor benchmarking and citation tracking to Premium features.
- Yoast SEO Premium WordPress plugin with real-time SEO guidance, internal linking suggestions, redirect automation and built-in AI.
- Yoast WooCommerce SEO WordPress bundle for WooCommerce stores with product SEO analysis and AI-generated product titles and descriptions.
- Yoast News SEO Generates XML News sitemaps and NewsArticle schema for publishers on WordPress.
- Yoast SEO Academy Online SEO courses, including keyword research and structured data.
Integrations
Buyer notes
- Shopify app: 14-day free trial.
- Support is available by email and 24/7 chat.
- Shopify app listing carries the Built for Shopify badge.
- Prices on the website are shown excluding VAT, in USD, EUR or GBP.
From Yoast's own site and Shopify App Store listings, as of 2026-10-20.
Among Shopify brands over $5M
Share of each sector's brands running it, where that beats the overall rate.
On the Shopify App Store
Yoast SEO ‑ Store optimization
4.3 · 177 reviewsBuilt for ShopifyFree planPaid from $19/moOn 1.9% of brands over $5MLaunched 2021SEOCut ad spend and grow your Shopify store with Yoast SEO. Drive free, organic traffic by optimizing your products for search engines and AI systems.
Pricing
Yoast SEO Premium$19/monthor $190/year and save 17%- SEO Analysis
- Readability Analysis
- Automatically added structured data
- Technical SEO improvements
- +2 more
14-day free trialYoast SEO AI+$45/monthor $450/year and save 17%- SEO & readability analysis
- Scalable technical SEO for products
- Structured data for search & AI
- AI Visibility Index & sentiment analysis
- +3 more
14-day free trial
Ratings, reviews, plans, prices and descriptions as the Shopify App Store lists them. how we count.
Alternatives to Yoast
The most used seo apps among Shopify brands over $5M.
| App | Brands over $5M | App Store |
|---|---|---|
| 404/301 SC Easy URL Redirects · Shop Circle | 5.3% | 4.7 · 298 |
| Avada AI SEO Image Optimizer · Avada SEO Suite | 4.5% | 4.9 · 4,692 |
| Tiny SEO Speed Image Optimizer · TinySEO (former TinyIMG) | 2.9% | 5.0 · 2,553 |
| Smart SEO AI & Image Optimizer · Sherpas Design | 2.5% | 5.0 · 956 |
| Booster Page Speed Optimizer · Booster SEO | 2.1% | 4.8 · 431 |
| Schema Plus · SchemaPlus Inc | 1.9% | 5.0 · 592 |
Often used with Yoast
What its brands run more often than Shopify brands over $5M do overall.
- Upsell & Cross Sell — Selleasy11.6% of its brands · 1.8x average
- Simprosys Google Shopping Feed17% of its brands · 1.6x average
- GOVX ID Exclusive Discounts10.2% of its brands · 1.6x average
- Recharge Subscriptions App18.4% of its brands · 1.5x average
- Smile10.2% of its brands · 1.4x average
What Shopify apps does Yoast make?
Yoast has 1 app on the Shopify App Store: Yoast SEO ‑ Store optimization.
How many Shopify brands use Yoast?
Among the 15,394 Shopify brands over $5M that dtcmvp tracks, 294 (1.9%) run Yoast SEO ‑ Store optimization, #7 of 216 sEO apps by that count. Its share is highest among Business & Industrial (3.3%), Pets (3.1%) and Automotive (2.9%) brands.
What are the alternatives to Yoast?
The most used sEO apps among Shopify brands over $5M, after Yoast: 404/301 SC Easy URL Redirects (5.3%), Avada AI SEO Image Optimizer (4.5%), Tiny SEO Speed Image Optimizer (2.9%), Smart SEO AI & Image Optimizer (2.5%), Booster Page Speed Optimizer (2.1%) and Schema Plus (1.9%).
What do Yoast's brands use alongside it?
Of the brands running Yoast, 11.6% also run Upsell & Cross Sell — Selleasy, 17% also run Simprosys Google Shopping Feed, 10.2% also run GOVX ID Exclusive Discounts, 18.4% also run Recharge Subscriptions App and 10.2% also run Smile. Each is at least 1.4 times as common among them as across all brands over $5M.
How is Yoast SEO ‑ Store optimization rated?
Yoast SEO ‑ Store optimization is rated 4.3 out of 5 from 177 reviews on the Shopify App Store.
How much does Yoast cost?
Yoast SEO ‑ Store optimization has 2 plans on the Shopify App Store, from $19 to $45 a month. Yoast SEO ‑ Store optimization: Yoast SEO Premium, $19/month; Yoast SEO AI+, $45/month.