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Onward

Package protection, order upgrades, and post-purchase monetization for Shopify brands

Onward is a Shopify app developer that makes Onward Checkout+, a returns and exchanges app on the Shopify App Store. It provides shipping protection, order tracking, order editing, and returns for DTC brands. Among the 14,859 Shopify brands over $5M that dtcmvp tracks, 69 (0.5%) run Onward Checkout+, #11 of 74 returns and exchanges apps by that count. Its share is highest among Food & Beverage (1.3%) and Home & Living (0.5%) brands. It is rated 5 out of 5 from 25 reviews on the Shopify App Store. Onward Checkout+ has 1 plan on the Shopify App Store, at no charge.

Onward adds package protection, order upgrades, and a satisfaction guarantee at Shopify checkout, then handles the lost, damaged, and return claims through a self-serve flow. Best fit for brands with steady order volume that are paying support to triage shipping issues and leaving post-purchase upsell revenue on the table. No SaaS fee, revenue share on premiums collected.

What Onward does for Shopify brands

  • Package protection, order upgrade & satisfaction guarantee attach at checkout
  • Merchant keeps a share of every premium opt-in
  • Self-serve claims workflow absorbs lost, damaged & return tickets
  • Automated post-purchase routing cuts cx caseload

Among Shopify brands over $5M

Brands running Onward
0.5%
69 of 14,859 brands dtcmvp tracks
Rank in returns and exchanges
#11 of 74
By how many of those brands run each app
All brands over $5M0.5%
Food & Beverage1.3%
Home & Living0.5%

Share of each sector's brands running it, where that beats the overall rate.

On the Shopify App Store

  • Onward Checkout+

    5.0 · 25 reviews
    Free planOn 0.5% of brands over $5MLaunched 2021Returns and exchanges

    Onward enables brands to elevate their customer experience to new heights. Our post-purchase platform, powered by Onward Intelligence, upgrades you...

    Pricing

    Free
    Free to install

    Leverage consumer-paid premiums to fully cover shipping issues + return shipping

Ratings, reviews, plans, prices and descriptions as the Shopify App Store lists them. how we count.

Alternatives to Onward

The most used returns and exchanges apps among Shopify brands over $5M.

AppBrands over $5MApp Store
Loop Returns & Exchanges · Loop9% 4.6 · 443
Redo · Redo Tech, Inc8.3% 4.9 · 794
AfterShip Returns & Exchanges · AfterShip2.4% 4.7 · 1,544
Happy Returns1.7% 3.3 · 29
Seel Worry‑Free Purchase · Seel1.7% 4.9 · 296
ReturnGO Returns & Exchanges · ReturnGO1.7% 4.9 · 405

Often used with Onward

What its brands run more often than Shopify brands over $5M do overall.

What Shopify apps does Onward make?

Onward has 1 app on the Shopify App Store: Onward Checkout+.

How many Shopify brands use Onward?

Among the 14,859 Shopify brands over $5M that dtcmvp tracks, 69 (0.5%) run Onward Checkout+, #11 of 74 returns and exchanges apps by that count. Its share is highest among Food & Beverage (1.3%) and Home & Living (0.5%) brands.

What are the alternatives to Onward?

The most used returns and exchanges apps among Shopify brands over $5M, after Onward: Loop Returns & Exchanges (9%), Redo (8.3%), AfterShip Returns & Exchanges (2.4%), Happy Returns (1.7%), Seel Worry‑Free Purchase (1.7%) and ReturnGO Returns & Exchanges (1.7%).

What do Onward's brands use alongside it?

Of the brands running Onward, 27.5% also run Fairing Post Purchase Surveys, 14.5% also run Snowball, 18.8% also run Tolstoy, 26.1% also run Alia and 26.1% also run Aftersell Post Purchase Upsell. Each is at least 4.4 times as common among them as across all brands over $5M.

How is Onward Checkout+ rated?

Onward Checkout+ is rated 5 out of 5 from 25 reviews on the Shopify App Store.

How much does Onward cost?

Onward Checkout+ has 1 plan on the Shopify App Store, at no charge. Onward Checkout+: Free, Free to install (Leverage consumer-paid premiums to fully cover shipping issues + return shipping).

Updated 2026-09-10. Method notes and every source: how we count →

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