Onward
Package protection, order upgrades, and post-purchase monetization for Shopify brands
Onward is a Shopify app developer that makes Onward Checkout+, an app on the Shopify App Store. It provides shipping protection, order tracking, order editing, and returns for DTC brands. Among the 15,357 Shopify brands over $5M that dtcmvp tracks, 74 (0.5%) run Onward Checkout+. Its share is highest among Food & Beverage (1.3%), Beauty & Personal Care (1%) and Home & Living (0.5%) brands.
Onward is a post-purchase platform for Shopify brands. Its Checkout+ add-on lets shoppers buy an order upgrade at no cost to the brand, and Onward charges no SaaS fees. Checkout+ can bundle package protection, cashback credit, a quality guarantee, shipping upgrades and sponsored donations. Claims, returns, tracking and order editing run through a self-serve portal. An AI engine scores each case to balance generosity with abuse prevention. Equinox cut its customer service caseload by 18% using Onward's self-serve platform.
What Onward does for Shopify brands
- Package protection, order upgrade & satisfaction guarantee attach at checkout
- Merchant keeps a share of every premium opt-in
- Self-serve claims workflow absorbs lost, damaged & return tickets
- Automated post-purchase routing cuts cx caseload
Overview
Onward sells a post-purchase platform for Shopify brands. It covers order protection, returns, order tracking, order editing, loyalty and memberships. It aims to let merchants handle post-purchase issues such as lost or damaged orders and returns through self-serve tools and a support team.
For Shopify brands
- Checkout+ adds an optional upgrade at checkout that can include shipping protection, cashback, a quality guarantee, free returns and a donation gift.
- Claims, returns, tracking and order editing run in one platform, with a stated aim of reducing the customer service caseload.
- Each brand gets a dedicated account manager and a direct Slack channel for support, with visibility into every customer interaction.
How it works
A shopper adds Checkout+ to their order at checkout, and files a claim in minutes if there is a problem. Onward then reorders the items or issues a refund. Brands get a dedicated account manager and a Slack channel for help.
- Pricing
- The site says there are no SaaS fees and that Checkout+ is offered at no cost to the merchant. In the sample checkout shown, the customer pays a fee of $1.95 for Checkout+ benefits. No other pricing is stated.
Products
- Checkout+ Checkout offer that adds benefits like protection, cashback, quality guarantee and free returns to an order.
- Package Protection Covers customers against loss, theft and damage, with claims handled by Onward.
- Returns Personalized returns for customers.
- Tracking Branded order tracking pages.
- Order Editing Lets orders be fixed after purchase.
- Loyalty Gives customers rewards after every order.
Buyer notes
- Support includes dedicated account managers.
- Support includes a direct Slack channel with the Onward team.
- Merchants can see every customer interaction in a merchant view.
- Demos are booked through the site.
From Onward's own site and Shopify App Store listings, as of 2026-10-30.
Among Shopify brands over $5M
Share of each sector's brands running it, where that beats the overall rate.
On the Shopify App Store
- On 0.5% of brands over $5M
Ratings, reviews, plans, prices and descriptions as the Shopify App Store lists them. how we count.
Often used with Onward
What its brands run more often than Shopify brands over $5M do overall.
- Checkmate16.2% of its brands · 7.6x average
- Refersion Affiliate Marketing14.9% of its brands · 5.9x average
- Snowball14.9% of its brands · 5.8x average
- Fairing Post Purchase Surveys24.3% of its brands · 5.2x average
- LoyaltyLion Loyalty Program14.9% of its brands · 4.8x average
What Shopify apps does Onward make?
Onward has 1 app on the Shopify App Store: Onward Checkout+.
How many Shopify brands use Onward?
Among the 15,357 Shopify brands over $5M that dtcmvp tracks, 74 (0.5%) run Onward Checkout+. Its share is highest among Food & Beverage (1.3%), Beauty & Personal Care (1%) and Home & Living (0.5%) brands.
What do Onward's brands use alongside it?
Of the brands running Onward, 16.2% also run Checkmate, 14.9% also run Refersion Affiliate Marketing, 14.9% also run Snowball, 24.3% also run Fairing Post Purchase Surveys and 14.9% also run LoyaltyLion Loyalty Program. Each is at least 4.8 times as common among them as across all brands over $5M.
How much does Onward cost?
The site says there are no SaaS fees and that Checkout+ is offered at no cost to the merchant. In the sample checkout shown, the customer pays a fee of $1.95 for Checkout+ benefits. No other pricing is stated.
