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Swish

Wishlist app for Shopify that turns saved products into sales through automated notifications

Swish is a Shopify app developer based in Ireland that makes Swish (Wishlist King), a wishlists app on the Shopify App Store. Among the 14,859 Shopify brands over $5M that dtcmvp tracks, 472 (3.2%) run Swish (Wishlist King), #2 of 60 wishlists apps by that count. Its share is highest among Fashion & Apparel (6.2%), Beauty & Personal Care (3.3%) and Toys, Kids & Baby (3.2%) brands. It is rated 4.9 out of 5 from 289 reviews on the Shopify App Store. It carries Shopify's Built for Shopify badge. Swish (Wishlist King) has 4 plans on the Shopify App Store, from free to $99 a month.

Swish is a wishlist app for Shopify that turns saved products into sales with automated alerts. When shoppers wishlist items, Swish fires price drop, back-in-stock & low-stock notifications to pull them back. Best fit for brands with browsing-heavy traffic, frequent restocks, or sale cycles where shoppers save items & wait.

What Swish does for Shopify brands

  • Price drop, back-in-stock & low-stock alerts recover declared-intent shoppers
  • Wishlist-triggered emails convert at 2-3x generic promotional sends
  • Guest wishlist save prompts account creation, growing signed-in customer base
  • Account capture expands first-party data & addressable email audience

Among Shopify brands over $5M

Brands running Swish
3.2%
472 of 14,859 brands dtcmvp tracks
Rank in wishlists
#2 of 60
By how many of those brands run each app
All brands over $5M3.2%
Fashion & Apparel6.2%
Beauty & Personal Care3.3%
Toys, Kids & Baby3.2%

Share of each sector's brands running it, where that beats the overall rate.

On the Shopify App Store

  • Swish (Wishlist King)

    4.9 · 289 reviews
    Built for ShopifyFree planPaid from $29/moOn 3.2% of brands over $5MLaunched 2015Wishlists

    Swish is the leading Wishlist solution for Shopify brands with ambition. Capture demand through out the customer journey while elevating the shopping experience

    Pricing

    Free Basic
    Free
    • For stores on the Basic Shopify plan.
    • Includes the first 500 lifetime saves.
    • Includes all features
    • Free setup and onboarding
    • +1 more
    Shopify
    $29/month
    or $290/year and save 17%
    • For stores on the Shopify Plan
    • Includes all features
    • Free setup and onboarding
    • Unlimited wishlists & saved items
    • +1 more
    30-day free trial
    Advanced Shopify
    $49/month
    or $490/year and save 17%
    • For stores on Shopify Advanced Plan
    • Includes all features
    • Free setup and onboarding
    • Unlimited wishlists & saved items
    • +1 more
    30-day free trial
    Shopify Plus
    $99/month
    or $990/year and save 17%
    • Shopify Plus Plan includes:
    • Up to 100k monthly site sessions
    • Free white glove onboarding
    • Dedicated account manager
    • +1 more
    30-day free trial

Ratings, reviews, plans, prices and descriptions as the Shopify App Store lists them. how we count.

Alternatives to Swish

The most used wishlists apps among Shopify brands over $5M.

AppBrands over $5MApp Store
Swym Wishlist Plus · Swym Corporation14.2% 4.7 · 1,478
Smart Wishlist · Webmarked1.1% 4.2 · 78
Mst · Mascot Software Technologies Pvt. Ltd0.8% 4.7 · 158
SE Wishlist Engine · Script Engine0.7% 4.8 · 277
Wishlist ‑ Wishify · Zooomy0.6% 4.9 · 217
Hulk AI Wishlist & Favorites · HulkApps0.6% 4.9 · 141

Often used with Swish

What its brands run more often than Shopify brands over $5M do overall.

What Shopify apps does Swish make?

Swish has 1 app on the Shopify App Store: Swish (Wishlist King).

How many Shopify brands use Swish?

Among the 14,859 Shopify brands over $5M that dtcmvp tracks, 472 (3.2%) run Swish (Wishlist King), #2 of 60 wishlists apps by that count. Its share is highest among Fashion & Apparel (6.2%), Beauty & Personal Care (3.3%) and Toys, Kids & Baby (3.2%) brands.

What are the alternatives to Swish?

The most used wishlists apps among Shopify brands over $5M, after Swish: Swym Wishlist Plus (14.2%), Smart Wishlist (1.1%), Mst (0.8%), SE Wishlist Engine (0.7%), Wishlist ‑ Wishify (0.6%) and Hulk AI Wishlist & Favorites (0.6%).

What do Swish's brands use alongside it?

Of the brands running Swish, 14.4% also run Boost AI Search & Filter, 17.8% also run Amp Back in Stock & Preorder +, 27.3% also run Klarna On‑Site Messaging, 19.5% also run Elevar Conversion Tracking and 17.4% also run Loop Returns & Exchanges. Each is at least 1.9 times as common among them as across all brands over $5M.

How is Swish (Wishlist King) rated?

Swish (Wishlist King) is rated 4.9 out of 5 from 289 reviews on the Shopify App Store.

How much does Swish cost?

Swish (Wishlist King) has 4 plans on the Shopify App Store, from free to $99 a month. Swish (Wishlist King): Free Basic, Free; Shopify, $29/month; Advanced Shopify, $49/month; Shopify Plus, $99/month.

Updated 2026-09-10. Method notes and every source: how we count →

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