Swish
Wishlist app for Shopify that turns saved products into sales through automated notifications
Swish is a Shopify app developer based in Ireland that makes Swish (Wishlist King), a wishlists app on the Shopify App Store. It provides a wishlist app for Shopify stores, with analytics and automated notifications. Among the 15,357 Shopify brands over $5M that dtcmvp tracks, 521 (3.4%) run Swish (Wishlist King), more than any other wishlists app. Its share is highest among Fashion & Apparel (6.7%) and Arts, Crafts & Hobbies (3.5%) brands. It is rated 4.9 out of 5 from 288 reviews on the Shopify App Store. It carries Shopify's Built for Shopify badge. Swish (Wishlist King) has 4 plans on the Shopify App Store, from free to $99 a month.
Swish is a wishlist app for Shopify that turns saved products into sales with automated alerts. When shoppers wishlist items, Swish fires price drop, back-in-stock & low-stock notifications to pull them back. Best fit for brands with browsing-heavy traffic, frequent restocks, or sale cycles where shoppers save items & wait.
What Swish does for Shopify brands
- Price drop, back-in-stock & low-stock alerts recover declared-intent shoppers
- Wishlist-triggered emails convert at 2-3x generic promotional sends
- Guest wishlist save prompts account creation, growing signed-in customer base
- Account capture expands first-party data & addressable email audience
Overview
Swish sells a wishlist app for Shopify stores. Shoppers save items from product, collection and cart pages, and merchants see analytics on those saves and can send notifications based on them. It is meant to help merchants record which products shoppers want and bring shoppers back to them.
For Shopify brands
- Shoppers can save a chosen variant from product and collection pages, or move items from the cart to a wishlist, so abandoned purchases can be revisited later.
- Analytics show top wishlisted products and variants, new customer accounts created, and wishlist sessions, and notifications cover low stock, back in stock, price drops and promotions.
- The look of the wishlist can be set in a built-in customiser or code editor, and the Swish team does setup and onboarding at no charge.
How it works
Swish provides a free installation and customisation service so the wishlist matches the store's look and feel. All plans include a 30 day trial that covers this setup service. Merchants can then adjust the design in the built-in customiser or the versioned code editor.
- Built for
- Shopify merchants on the Basic, Grow, Advanced or Shopify Plus plans, including stores using Hydrogen and headless stacks.
- Pricing
- Monthly plans are set by the store's Shopify plan. The website lists $19 (Basic), $29 (Grow), $49 (Advanced) and $99 (Plus) with a 30-day trial. The App Store listing shows a free Basic plan for the first 500 lifetime saves, then $29, $49 and $99. Stores over 100k monthly sessions contact sales.
Products
- Swish (Wishlist King) Wishlist app for Shopify; shoppers save items from product, collection and cart pages.
- Free setup and onboarding Swish sets up the wishlist and matches it to the store's look at no charge.
- Marketing Automation Sends wishlist notifications for low stock, back in stock, price drops and promotions.
- Insights Analytics on wishlist sessions, product demand, new customer accounts and saved items.
- Built-in code editor Lets merchants customise wishlist components in a versioned developer environment.
Integrations
Buyer notes
- Setup and onboarding are free and done by Swish.
- Plans are month to month with no lock-in contract; annual billing gives a 17% (two month) discount, paid up front and non-refundable.
- All plans have a 30-day trial, and the plan depends on the store's Shopify plan.
- The Shopify Plus App Store plan lists a dedicated account manager.
From Swish's own site and Shopify App Store listings, as of 2026-10-30.
Among Shopify brands over $5M
Share of each sector's brands running it, where that beats the overall rate.
On the Shopify App Store
Swish (Wishlist King)
4.9 · 288 reviewsBuilt for ShopifyFree planPaid from $29/moOn 3.4% of brands over $5MLaunched 2015WishlistsSwish is the leading Wishlist solution for Shopify brands with ambition. Capture demand through out the customer journey while elevating the shopping experience
Pricing
Free BasicFree- For stores on the Basic Shopify plan.
- Includes the first 500 lifetime saves.
- Includes all features
- Free setup and onboarding
- +1 more
Shopify$29/monthor $290/year and save 17%- For stores on the Shopify Plan
- Includes all features
- Free setup and onboarding
- Unlimited wishlists & saved items
- +1 more
30-day free trialAdvanced Shopify$49/monthor $490/year and save 17%- For stores on Shopify Advanced Plan
- Includes all features
- Free setup and onboarding
- Unlimited wishlists & saved items
- +1 more
30-day free trialShopify Plus$99/monthor $990/year and save 17%- Shopify Plus Plan includes:
- Up to 100k monthly site sessions
- Free white glove onboarding
- Dedicated account manager
- +1 more
30-day free trial
Ratings, reviews, plans, prices and descriptions as the Shopify App Store lists them. how we count.
Alternatives to Swish
The most used wishlists apps among Shopify brands over $5M.
| App | Brands over $5M | App Store |
|---|---|---|
| Smart Wishlist · Webmarked | 1.2% | 4.2 · 80 |
| Mst · Mascot Software Technologies Pvt. Ltd | 1% | 4.7 · 158 |
| SE Wishlist Engine · Script Engine | 0.8% | 4.9 · 277 |
| Wishlist ‑ Wishify · Zooomy | 0.7% | 4.9 · 218 |
| Hulk AI Wishlist & Favorites · HulkApps | 0.7% | 4.9 · 140 |
| Gift Reggie · Modd Apps Inc. | 0.5% | 4.7 · 184 |
Often used with Swish
What its brands run more often than Shopify brands over $5M do overall.
- Loop Returns & Exchanges19.8% of its brands · 2x average
- Amp Back in Stock & Preorder +19% of its brands · 1.9x average
- Klarna On‑Site Messaging29.8% of its brands · 1.8x average
- Elevar Conversion Tracking20.2% of its brands · 1.8x average
- Criteo GO12.9% of its brands · 1.8x average
What Shopify apps does Swish make?
Swish has 1 app on the Shopify App Store: Swish (Wishlist King).
How many Shopify brands use Swish?
Among the 15,357 Shopify brands over $5M that dtcmvp tracks, 521 (3.4%) run Swish (Wishlist King), more than any other wishlists app. Its share is highest among Fashion & Apparel (6.7%) and Arts, Crafts & Hobbies (3.5%) brands.
What are the alternatives to Swish?
The most used wishlists apps among Shopify brands over $5M, after Swish: Smart Wishlist (1.2%), Mst (1%), SE Wishlist Engine (0.8%), Wishlist ‑ Wishify (0.7%), Hulk AI Wishlist & Favorites (0.7%) and Gift Reggie (0.5%).
What do Swish's brands use alongside it?
Of the brands running Swish, 19.8% also run Loop Returns & Exchanges, 19% also run Amp Back in Stock & Preorder +, 29.8% also run Klarna On‑Site Messaging, 20.2% also run Elevar Conversion Tracking and 12.9% also run Criteo GO. Each is at least 1.8 times as common among them as across all brands over $5M.
How is Swish (Wishlist King) rated?
Swish (Wishlist King) is rated 4.9 out of 5 from 288 reviews on the Shopify App Store.
How much does Swish cost?
Swish (Wishlist King) has 4 plans on the Shopify App Store, from free to $99 a month. Swish (Wishlist King): Free Basic, Free; Shopify, $29/month; Advanced Shopify, $49/month; Shopify Plus, $99/month.
