ONE is a Shopify app developer based in the United States that makes ONE: AI, Pop Up, SMS Marketing, an email marketing app on the Shopify App Store. It provides a customer engagement and customer data platform for Shopify merchants. Among the 15,357 Shopify brands over $5M that dtcmvp tracks, 79 (0.5%) run ONE: AI, Pop Up, SMS Marketing, #11 of 186 email marketing apps by that count. Its share is highest among Home & Living (1.2%) brands. It is rated 4.9 out of 5 from 999 reviews on the Shopify App Store. ONE: AI, Pop Up, SMS Marketing has 2 plans on the Shopify App Store, from free to $9 a month. Some plans add usage charges on top, listed with each plan.
ONE bundles 18+ Shopify marketing apps into one stack: email, sms, pop-ups, post-purchase upsells, and social proof. Best fit for stores running point solutions for cart recovery, list growth, and checkout upsells who want one tool covering all three.
What ONE does for Shopify brands
- Abandoned cart email & sms sequences recover revenue from high-intent shoppers who left
- Spin-to-win, exit-intent & timed pop-ups capture emails from visitors who'd leave empty-handed
- New subscribers convert through welcome & nurture flows after opt-in
- One-click post-purchase upsells, no payment re-entry at peak buying intent
Overview
ONE (also written OneStore) sells a marketing app for online stores that puts one-click checkout upsell, pop ups, email, SMS, social proof, and discount codes in a single product. It is meant to replace several separate apps with one.
- Built for
- Merchants on Shopify (Basic, Advance and Plus plans, plus test stores), and the integrations page also lists WooCommerce, BigCommerce, Magento and Wix stores.
- Pricing
- The App Store lists a free Sandbox plan for test, trial and sandbox stores, and a Basic (All-in-One) plan at $9/month for up to 50 active profiles. The website says paid plans include a 10-day free trial. New users get 250 free SMS credits, then $0.01 per credit.
Products
- ONE: AI, Pop Up, SMS Marketing Shopify App Store app combining upsell, pop ups, email, SMS, social proof and unique discounts.
- One-Click Upsell (Checkout) Offers one-click upsells at checkout and on the post-purchase page, including bundles and cross-sells.
- Email Marketing Sends newsletters and automations such as winback, upsell, cart recovery and thank-you emails.
- SMS Marketing Sends bulk texts and automated cart recovery, order update and back-in-stock messages.
- Gamified Lead Capture (Pop Ups) Pop ups with a spin-to-win wheel and raffles or giveaways for coupons and gift cards.
- Social Proof Shows recent sales, a live visitor counter and trust badges on the store.
Integrations
Buyer notes
- Paid plans include a 10-day free trial; cancelling within the trial means no charge.
- No long-term contracts; billing is month-to-month and plans can be changed from the dashboard.
- Payments are processed through Shopify, using the credit card on file with Shopify.
- App Store plans list email and chat support; the Basic plan is only for Basic, Advance and Plus stores.
From ONE's own site and Shopify App Store listings, as of 2026-10-20.
Among Shopify brands over $5M
Share of each sector's brands running it, where that beats the overall rate.
On the Shopify App Store
ONE: AI, Pop Up, SMS Marketing
4.9 · 999 reviewsFree planPaid from $9/moOn 0.5% of brands over $5MLaunched 2019Email marketingSuper App - Ditch dozens of apps because we offer one-click checkout upsell, pop ups, email and sms marketing, social proof, unique discounts & much more.
Pricing
Sandbox (Test One)Free- ONLY for Test, Trial & Sandbox Stores
- Limited Access to Apps
- - AI, Email, SMS, Popups, Upsell, more
- 2 Active Campaigns
- +1 more
Basic (All-in-One)$9/monthUp to 50 active profiles, upgrade as you grow
- Only for Basic, Advance & Plus Stores
- Access to All Apps
- - AI, Upsell, Email, SMS, Popups, Reward
- 50 Active Campaigns
- +1 more
10-day free trial
Ratings, reviews, plans, prices and descriptions as the Shopify App Store lists them. how we count.
Alternatives to ONE
The most used email marketing apps among Shopify brands over $5M.
| App | Brands over $5M | App Store |
|---|---|---|
| Klaviyo | 70% | 4.7 · 3,395 |
| Attentive | 15.4% | 4.7 · 112 |
| Shopify Forms · Shopify | 13.5% | 4.5 · 757 |
| Mailchimp Email SMS Marketing · Intuit Mailchimp | 12.3% | 4.8 · 1,521 |
| Omnisend Email Marketing & SMS · Omnisend | 4.7% | 4.7 · 3,197 |
| Wishlist Hero · Revamp | 1.6% | 4.7 · 416 |
Often used with ONE
What its brands run more often than Shopify brands over $5M do overall.
- α OnePixel13.9% of its brands · 71.3x average
- GOAFFPRO21.5% of its brands · 3x average
- Frequently Bought Together CBB13.9% of its brands · 3x average
- UpPromote Affiliate Marketing19% of its brands · 2.7x average
- Upsell & Cross Sell — Selleasy17.7% of its brands · 2.7x average
What Shopify apps does ONE make?
ONE has 1 app on the Shopify App Store: ONE: AI, Pop Up, SMS Marketing.
How many Shopify brands use ONE?
Among the 15,357 Shopify brands over $5M that dtcmvp tracks, 79 (0.5%) run ONE: AI, Pop Up, SMS Marketing, #11 of 186 email marketing apps by that count. Its share is highest among Home & Living (1.2%) brands.
What are the alternatives to ONE?
The most used email marketing apps among Shopify brands over $5M, after ONE: Klaviyo (70%), Attentive (15.4%), Shopify Forms (13.5%), Mailchimp Email SMS Marketing (12.3%), Omnisend Email Marketing & SMS (4.7%) and Wishlist Hero (1.6%).
What do ONE's brands use alongside it?
Of the brands running ONE, 13.9% also run α OnePixel, 21.5% also run GOAFFPRO, 13.9% also run Frequently Bought Together CBB, 19% also run UpPromote Affiliate Marketing and 17.7% also run Upsell & Cross Sell — Selleasy. Each is at least 2.7 times as common among them as across all brands over $5M.
How is ONE: AI, Pop Up, SMS Marketing rated?
ONE: AI, Pop Up, SMS Marketing is rated 4.9 out of 5 from 999 reviews on the Shopify App Store.
How much does ONE cost?
ONE: AI, Pop Up, SMS Marketing has 2 plans on the Shopify App Store, from free to $9 a month. Some plans add usage charges on top, listed with each plan. ONE: AI, Pop Up, SMS Marketing: Sandbox (Test One), Free; Basic (All-in-One), $9/month (Up to 50 active profiles, upgrade as you grow).
