Loloyal
Points, VIP tiers, and referral programs for Shopify, now branded TrustWILL Loyalty
Loloyal is a Shopify app developer with 2 apps on the Shopify App Store. It provides CWILL post-purchase and retention tools for Shopify and DTC brands. Among the 15,357 Shopify brands over $5M that dtcmvp tracks, 74 (0.5%) run at least one of Loloyal's apps, #17 of 186 email marketing apps by that count. Its share is highest among Electronics & Tech (1.8%) brands. Its most reviewed app, CWILL(Trustoo) Product Reviews, is rated 4.9 out of 5 from 1,576 reviews on the Shopify App Store. Both of its apps carry Shopify's Built for Shopify badge. Plans across its apps run from free to $299 a month on the Shopify App Store. Some plans add usage charges on top, listed with each plan.
Loloyal (now branded TrustWILL Loyalty) runs points, VIP tiers, and referral programs on Shopify. Best fit for brands with steady first-purchase volume but weak repeat rates, where a structured reward system can convert one-time buyers into a second order.
What Loloyal does for Shopify brands
- Points & VIP tiers convert one-time buyers into repeat purchasers
- Points expiration nudges & re-engagement emails recover lapsed customers before churn
- Referral program turns existing customers into a near-zero-cost acquisition channel
- Referred buyers convert higher than paid traffic, arriving with trusted recommendation
Overview
CWILL (formerly ParcelPanel, started as Channelwill) sells post-purchase and retention software for Shopify and DTC brands. Its apps cover order tracking, returns and exchanges, shipping protection, reviews, loyalty and referrals, and marketing. They are meant to cut 'where is my order' support tickets, turn returns into exchanges, and bring customers back to buy again.
For Shopify brands
- Branded order tracking pages replace carrier pages and show product recommendations and review requests.
- A self-serve returns portal offers an exchange or store credit before a refund and takes manual approvals off the support team.
- Several apps come from one vendor, with native connections to tools such as Klaviyo, Gorgias and Judge.me.
How it works
Brands install the apps from the Shopify App Store and can start on a free plan. Installing Order Tracking syncs tracking data for orders from the past 30 days. A demo with a CWILL expert is available before committing.
- Built for
- Shopify and DTC brands; Order Tracking also works on other platforms through its Tracking API.
- Pricing
- Each app has a free plan and paid tiers. Order Tracking runs from free to $11, $59 and $479 per month by order credits. Returns & Exchanges runs $29, $99 and $299 per month. Product Reviews is $11.99 and $29.99 per month.
Products
- CWILL Order Tracking Branded tracking pages with real-time updates across 1,600+ carriers, plus upsells and notifications.
- CWILL Returns & Exchanges Self-serve returns portal with return labels, exchange and store credit options, and automation.
- CWILL Shipping Protection Opt-in protection at checkout for lost, damaged or delayed orders, with self-serve claims.
- CWILL Product Reviews Collects photo and video reviews and shows them in widgets on product pages.
- CWILL Loyalty & Referrals Points, VIP tiers and referral rewards to bring customers back.
- CWILL AI Chat AI sales and support assistant that answers shopper questions in any language.
Integrations
Buyer notes
- Paid plans include a free trial; no credit card is required for free plans.
- Most plans can be cancelled anytime with no annual lock-in.
- Enterprise Order Tracking includes a dedicated onboarding manager and customer success manager.
- Support is described as 24/7 live support.
From Loloyal's own site and Shopify App Store listings, as of 2026-10-30.
Among Shopify brands over $5M
Share of each sector's brands running it, where that beats the overall rate.
On the Shopify App Store
CWILL(Trustoo) Product Reviews
4.9 · 1,576 reviewsBuilt for ShopifyFree planPaid from $11.99/moOn 0.3% of brands over $5MLaunched 2022Email marketingproduct reviews shopify, shopify reviews app, best review app for shopify, shopify product reviews app, product reviews shopify app, trustoo, judgeme, loox
Pricing
FreeFree- Unlimited product and store reviews
- Display 6 reviews per product
- 10+ free review widgets
- Widgets & email template customization
- +1 more
Essential$11.99/monthor $115.10/year and save 20%- Unlimited product and store reviews
- Show unlimited reviews
- Google snippet
- Branded email templates
- +2 more
7-day free trialPro$29.99/monthor $287.90/year and save 20%- Unlimited product and store reviews
- Google shopping
- Collect video reviews
- Multi-language translation
- +2 more
7-day free trialCWILL Returns & Exchanges
4.9 · 489 reviewsBuilt for ShopifyFree planPaid from $29/moOn 0.2% of brands over $5MLaunched 2023Returns and exchangesAutomate your returns process to reduce costs, retain more revenue, and drive customer loyalty. Best Shopify Returns and Exchanges App. #1 shopify returns app.
Pricing
FreeFree- 6 returns per month
- Manage returns in one place
- Branded return page
- Return labels
- +1 more
Essential$29/monthor $276/year and save 21%50 returns per month, $0.45 per extra return
- All Free features
- Flexible refund and exchange solutions
- Restocking fee and return shipping fee
- Multi-language return page
- +4 more
14-day free trialProfessional$99/monthor $948/year and save 20%200 returns per month, $0.45 per extra return
- All Essential features
- Exchange upsell
- Unlimited carrier connection
- Automation workflows
- +3 more
14-day free trialEnterprise$299/monthor $2,868/year and save 20%500 returns per month, $0.45 per extra return
- Returns webhooks
- Custom integrations
- Advanced analytics
- Dedicated priority support
- +1 more
14-day free trial
Ratings, reviews, plans, prices and descriptions as the Shopify App Store lists them. how we count.
Alternatives to Loloyal
The most used email marketing apps among Shopify brands over $5M.
| App | Brands over $5M | App Store |
|---|---|---|
| Klaviyo | 70% | 4.7 · 3,395 |
| Attentive | 15.4% | 4.7 · 112 |
| Shopify Forms · Shopify | 13.5% | 4.5 · 757 |
| Mailchimp Email SMS Marketing · Intuit Mailchimp | 12.3% | 4.8 · 1,521 |
| Omnisend Email Marketing & SMS · Omnisend | 4.7% | 4.7 · 3,197 |
| Wishlist Hero · Revamp | 1.6% | 4.7 · 416 |
Often used with Loloyal
What its brands run more often than Shopify brands over $5M do overall.
- Trustoo Ali Reviews Importer55.4% of its brands · 103.8x average
- Seel Worry‑Free Purchase18.9% of its brands · 10.8x average
- 17TRACK Order Tracking16.2% of its brands · 6x average
- Smart Product Filter & Search13.5% of its brands · 5.1x average
- Frequently Bought Together CBB17.6% of its brands · 3.7x average
What Shopify apps does Loloyal make?
Loloyal has 2 apps on the Shopify App Store: CWILL(Trustoo) Product Reviews and CWILL Returns & Exchanges.
How many Shopify brands use Loloyal?
Among the 15,357 Shopify brands over $5M that dtcmvp tracks, 74 (0.5%) run at least one of Loloyal's apps, #17 of 186 email marketing apps by that count. Its share is highest among Electronics & Tech (1.8%) brands.
What are the alternatives to Loloyal?
The most used email marketing apps among Shopify brands over $5M, after Loloyal: Klaviyo (70%), Attentive (15.4%), Shopify Forms (13.5%), Mailchimp Email SMS Marketing (12.3%), Omnisend Email Marketing & SMS (4.7%) and Wishlist Hero (1.6%).
What do Loloyal's brands use alongside it?
Of the brands running Loloyal, 55.4% also run Trustoo Ali Reviews Importer, 18.9% also run Seel Worry‑Free Purchase, 16.2% also run 17TRACK Order Tracking, 13.5% also run Smart Product Filter & Search and 17.6% also run Frequently Bought Together CBB. Each is at least 3.7 times as common among them as across all brands over $5M.
How is CWILL(Trustoo) Product Reviews rated?
CWILL(Trustoo) Product Reviews is rated 4.9 out of 5 from 1,576 reviews on the Shopify App Store.
How much does Loloyal cost?
Plans across its apps run from free to $299 a month on the Shopify App Store. Some plans add usage charges on top, listed with each plan. CWILL(Trustoo) Product Reviews: Free, Free; Essential, $11.99/month; Pro, $29.99/month.
