Klarna
BNPL payments, longer-term financing, and a 150M-user shopping app that funnels buyers to partnered brands
Klarna is a Shopify app developer based in the United States with 2 apps on the Shopify App Store. It provides flexible checkout payment options and on-site messaging for online merchants. Among the 15,357 Shopify brands over $5M that dtcmvp tracks, 2,486 (16.2%) run at least one of Klarna's apps, more than any other banners app. Its share is highest among Fashion & Apparel (22.6%), Electronics & Tech (20.2%) and Beauty & Personal Care (19.6%) brands. Plans across its apps run at no charge on the Shopify App Store.
Klarna adds Pay in 4 and 6-24 month financing at Shopify checkout, plus lists your brand inside the Klarna shopping app used by ~150M shoppers globally. Best fit for brands where price is the friction point at checkout, or with bigger-ticket carts in home, electronics, fashion, or beauty.
What Klarna does for Shopify brands
- Pay in 4 & longer-term financing at checkout recover shoppers who bounce on sticker shock
- Splitting payments removes per-cart ceiling, so Klarna orders run bigger AOV
- Listing inside Klarna app routes net-new intent traffic via browse, wishlists & price-drop alerts
Overview
Klarna offers payment options at checkout, including pay in full, pay later, and financing, so shoppers can choose how they pay. For merchants, the Shopify App Store listing presents Klarna Payments for Enterprise as a way to give customers more choice at checkout. Klarna also offers consumer products such as an app, cards, and cashback.
For Shopify brands
- Klarna Payments for Enterprise adds pay in full, pay later and financing options to your checkout.
- Klarna On-Site Messaging places Klarna messaging on your store pages for merchants with an active Klarna Payments integration.
- Both apps are listed on the Shopify App Store and have a free plan.
How it works
A merchant installs Klarna Payments from the Shopify App Store to offer Klarna at checkout. Merchants with an active Klarna Payments integration can then add the On-Site Messaging app to show Klarna messaging in the store.
- Pricing
- The Shopify App Store listing for Klarna Payments for Enterprise says it has a free plan.
Products
- Klarna Payments for Enterprise Shopify app offering pay in full, pay later or financing options at checkout.
- Payments Lets shoppers pay over time with flexible payment options at checkout.
- Cards Klarna Card lets shoppers choose how they pay anywhere Visa is accepted.
- Personal account Shoppers add money in the Klarna app and pay from it.
- Cashback Shoppers earn cashback on purchases made through the Klarna app.
- Memberships Paid plans with extra cashback, travel benefits and lifestyle perks for shoppers.
Integrations
Buyer notes
- The Shopify listing for Klarna Payments for Enterprise states it has a free plan.
- Klarna says it offers 24/7 AI assistant support, with human support available when needed.
- The Klarna website lists many regional language options, including English, German, French, Spanish, Dutch and Japanese.
- Monthly financing through Klarna is issued by WebBank, and CA resident loans are made or arranged under a California Financing Law license.
From Klarna's own site and Shopify App Store listings, as of 2026-10-30.
Among Shopify brands over $5M
Share of each sector's brands running it, where that beats the overall rate.
On the Shopify App Store
- Free planLaunched 2022Payment experience
Grow your business with Klarna's flexible payment options: pay in full, pay later or financing. Klarna gives your customers more choice at checkout...
Pricing
FreeFree to installMerchants pay a percentage & fixed fee for each order to Klarna. Exact fees depend on the merchant's Klarna contract.
- Free planOn 16.2% of brands over $5MLaunched 2019Banners
This app is for merchants with an active Klarna Payments integration. Note: this app will not add Klarna as a payment method. Use this app to boo...
Ratings, reviews, plans, prices and descriptions as the Shopify App Store lists them. how we count.
Alternatives to Klarna
The most used banners apps among Shopify brands over $5M.
| App | Brands over $5M | App Store |
|---|---|---|
| Complianz Consent · complianz | 1.4% | 4.4 · 278 |
| Nova · Nova Apps | 1.3% | 4.7 · 847 |
| Essential Announcement Bar · Essential Apps | 1% | 5.0 · 1,313 |
| Attrac Popup · Attrac (by AppHero) | 0.9% | 5.0 · 1,182 |
| TA Banner Slider · Tech Arms | 0.3% | 5.0 · 1,257 |
| WebRex Multi Announcement Bar · Webrex Studio | 0.3% | 4.8 · 271 |
Often used with Klarna
What its brands run more often than Shopify brands over $5M do overall.
- Awin25.4% of its brands · 2x average
- Criteo GO14.3% of its brands · 2x average
- impact.com Affiliate Marketing10.3% of its brands · 1.9x average
- Pandectes GDPR Compliance16.5% of its brands · 1.8x average
- GOAFFPRO12.2% of its brands · 1.7x average
What Shopify apps does Klarna make?
Klarna has 2 apps on the Shopify App Store: Klarna Payments for Enterprise and Klarna On‑Site Messaging.
How many Shopify brands use Klarna?
Among the 15,357 Shopify brands over $5M that dtcmvp tracks, 2,486 (16.2%) run at least one of Klarna's apps, more than any other banners app. Its share is highest among Fashion & Apparel (22.6%), Electronics & Tech (20.2%) and Beauty & Personal Care (19.6%) brands.
What are the alternatives to Klarna?
The most used banners apps among Shopify brands over $5M, after Klarna: Complianz Consent (1.4%), Nova (1.3%), Essential Announcement Bar (1%), Attrac Popup (0.9%), TA Banner Slider (0.3%) and WebRex Multi Announcement Bar (0.3%).
What do Klarna's brands use alongside it?
Of the brands running Klarna, 25.4% also run Awin, 14.3% also run Criteo GO, 10.3% also run impact.com Affiliate Marketing, 16.5% also run Pandectes GDPR Compliance and 12.2% also run GOAFFPRO. Each is at least 1.7 times as common among them as across all brands over $5M.
How much does Klarna cost?
Plans across its apps run at no charge on the Shopify App Store. Klarna Payments for Enterprise: Free, Free to install (Merchants pay a percentage & fixed fee for each order to Klarna. Exact fees depend on the merchant's Klarna contract).
