Klarna
BNPL payments, longer-term financing, and a 150M-user shopping app that funnels buyers to partnered brands
Klarna is a Shopify app developer based in the United States that makes Klarna On‑Site Messaging, a banners app on the Shopify App Store. Among the 14,695 Shopify brands over $5M that dtcmvp tracks, 1,914 (13%) run Klarna On‑Site Messaging, more than any other banners app. Its share is highest among Fashion & Apparel (19.8%), Beauty & Personal Care (15.4%) and Electronics & Tech (15%) brands. It has a free plan.
Klarna adds Pay in 4 and 6-24 month financing at Shopify checkout, plus lists your brand inside the Klarna shopping app used by ~150M shoppers globally. Best fit for brands where price is the friction point at checkout, or with bigger-ticket carts in home, electronics, fashion, or beauty.
What Klarna does for Shopify brands
- Pay in 4 & longer-term financing at checkout recover shoppers who bounce on sticker shock
- Splitting payments removes per-cart ceiling, so Klarna orders run bigger AOV
- Listing inside Klarna app routes net-new intent traffic via browse, wishlists & price-drop alerts
Among Shopify brands over $5M
Share of each sector's brands running it, where that beats the overall rate.
On the Shopify App Store
- Free planOn 13% of brands over $5MLaunched 2019Banners
This app is for merchants with an active Klarna Payments integration. Note: this app will not add Klarna as a payment method. Use this app to boo...
Ratings, reviews, plans, prices and descriptions as the Shopify App Store lists them. how we count.
Alternatives to Klarna
The most used banners apps among Shopify brands over $5M.
| App | Brands over $5M | App Store |
|---|---|---|
| Complianz Consent · complianz | 1.2% | 4.3 · 277 |
| Nova · Nova Apps | 1% | 4.7 · 847 |
| Essential Announcement Bar · Essential Apps | 0.9% | 5.0 · 1,303 |
| Attrac Popup · Attrac (by AppHero) | 0.8% | 5.0 · 1,162 |
| TA Banner Slider · Tech Arms | 0.3% | 5.0 · 1,251 |
| SC Sales Motivator · Shop Circle | 0.2% | 4.7 · 181 |
Often used with Klarna
What its brands run more often than Shopify brands over $5M do overall.
- Awin20.8% of its brands · 1.9x average
- Criteo GO11.5% of its brands · 1.9x average
- ShareASale21% of its brands · 1.8x average
- GOAFFPRO11% of its brands · 1.7x average
- Pandectes GDPR Compliance13.1% of its brands · 1.7x average
What Shopify apps does Klarna make?
Klarna has 1 app on the Shopify App Store: Klarna On‑Site Messaging.
How many Shopify brands use Klarna?
Among the 14,695 Shopify brands over $5M that dtcmvp tracks, 1,914 (13%) run Klarna On‑Site Messaging, more than any other banners app. Its share is highest among Fashion & Apparel (19.8%), Beauty & Personal Care (15.4%) and Electronics & Tech (15%) brands.
What are the alternatives to Klarna?
The most used banners apps among Shopify brands over $5M, after Klarna: Complianz Consent (1.2%), Nova (1%), Essential Announcement Bar (0.9%), Attrac Popup (0.8%), TA Banner Slider (0.3%) and SC Sales Motivator (0.2%).
What do Klarna's brands use alongside it?
Of the brands running Klarna, 20.8% also run Awin, 11.5% also run Criteo GO, 21% also run ShareASale, 11% also run GOAFFPRO and 13.1% also run Pandectes GDPR Compliance. Each is at least 1.7 times as common among them as across all brands over $5M.
How much does Klarna cost?
It has a free plan.
