Recurly
Subscription billing and retention platform with a Shopify-native Commerce product
Recurly, Inc. is a Shopify app developer based in the United States that makes Recurly Commerce Subscriptions, a subscriptions app on the Shopify App Store. It provides subscription management and recurring billing platform for digital commerce. Among the 15,357 Shopify brands over $5M that dtcmvp tracks, 22 (0.1%) run Recurly Commerce Subscriptions, #14 of 60 subscriptions apps by that count. It is rated 4.3 out of 5 from 30 reviews on the Shopify App Store. It carries Shopify's Built for Shopify badge. Recurly Commerce Subscriptions has 1 plan on the Shopify App Store, at no charge. It bills some charges outside the Shopify invoice.
Recurly Commerce is a Shopify-native subscription platform that turns one-time buyers into recurring subscribers, with prepaid plans, gift options, and bundle building inside the subscription flow. Best fit for consumables, beauty, and replenishment brands where customers reorder the same items on a predictable cadence. Apparel and one-and-done categories will see much smaller lift.
What Recurly does for Shopify brands
- Checkout flow, prepaid plans & gift options convert one-time buyers into subscribers
- Bundle building inside subscription orders lifts AOV vs single-SKU plans
- Intelligent retry logic rescues failed payments that would have lapsed
- Multi-step cancel survey with targeted save offers retains would-be churners
Overview
Recurly, Inc. sells subscription management software that covers plan setup, recurring billing, payments, churn management and revenue reporting. It also offers Recurly Commerce, an app for running subscriptions natively on Shopify. It aims to let teams launch and change subscription plans and recover failed payments without relying on engineering.
- Built for
- Subscription businesses from startups to enterprise volume, including Shopify brands that have outgrown basic subscription apps.
- Pricing
- Starter is $249 per month plus 0.9% of billing volume, with the first $40K of monthly billings included. All-Access and All-Access for Shopify start below 1% of billing volume, billed annually. Engage starts at $1,600 per month and RevRec at $850 per month, both billed annually. The Shopify app is free to install with custom pricing.
Products
- Recurly Subscriptions Subscription management platform for plans, recurring billing, payments orchestration and churn management for DTC businesses.
- Recurly Commerce Launches and runs DTC subscriptions natively on Shopify.
- Recurly Commerce Subscriptions Shopify App Store app for subscription programs, churn reduction and bundles.
- Recurly Engage Personalized prompts and offers for cancel-save, upsell and cross-sell, with an AI churn model.
- Recurly RevRec Automated revenue recognition across multiple reporting standards, with automated monthly close.
- Compass AI AI agents that surface insights, configure the platform and run workflows on billing data.
Integrations
Buyer notes
- Starter includes a 90-day free trial.
- All-Access requires a $1M billing volume minimum.
- The Shopify App Store listing has a Built for Shopify badge and a free plan to install.
- The Custom plan on the App Store lists premium support and no platform or transaction fees.
From Recurly's own site and Shopify App Store listings, as of 2026-10-20.
Among Shopify brands over $5M
On the Shopify App Store
Recurly Commerce Subscriptions
4.3 · 30 reviewsBuilt for ShopifyFree planOn 0.1% of brands over $5MLaunched 2022SubscriptionsRecurly Commerce is built for Shopify brands that have outgrown basic subscription apps. Launch sophisticated programs, reduce churn with intelli...
Pricing
CustomFree to installRequest pricing from Recurly
- Everything in Core
- Volume-based discounts
- No platform / transaction fees
- Premium support
Some charges are billed by the developer outside your Shopify invoice.
Ratings, reviews, plans, prices and descriptions as the Shopify App Store lists them. how we count.
Alternatives to Recurly
The most used subscriptions apps among Shopify brands over $5M.
| App | Brands over $5M | App Store |
|---|---|---|
| Recharge Subscriptions App · Recharge | 12.4% | 4.8 · 3,138 |
| Appstle℠ Subscriptions App · Appstle Inc. | 2.3% | 5.0 · 9,049 |
| Skio | 1.4% | 5.0 · 243 |
| Shopify Subscriptions · Shopify | 1% | 3.8 · 871 |
| Stay AI Subscriptions App · Stay Ai | 1% | 4.9 · 148 |
| Loop Subscriptions App · Loop Solutions Inc | 0.8% | 5.0 · 788 |
Often used with Recurly
What its brands run more often than Shopify brands over $5M do overall.
What Shopify apps does Recurly, Inc. make?
Recurly, Inc. has 1 app on the Shopify App Store: Recurly Commerce Subscriptions.
How many Shopify brands use Recurly, Inc.?
Among the 15,357 Shopify brands over $5M that dtcmvp tracks, 22 (0.1%) run Recurly Commerce Subscriptions, #14 of 60 subscriptions apps by that count.
What are the alternatives to Recurly, Inc.?
The most used subscriptions apps among Shopify brands over $5M, after Recurly, Inc.: Recharge Subscriptions App (12.4%), Appstle℠ Subscriptions App (2.3%), Skio (1.4%), Shopify Subscriptions (1%), Stay AI Subscriptions App (1%) and Loop Subscriptions App (0.8%).
What do Recurly, Inc.'s brands use alongside it?
Of the brands running Recurly, Inc., 63.6% also run Attentive, 54.5% also run Triple Whale, 45.5% also run Gorgias, 45.5% also run Shopify Checkout Blocks and 86.4% also run Klaviyo. Each is at least 1.2 times as common among them as across all brands over $5M.
How is Recurly Commerce Subscriptions rated?
Recurly Commerce Subscriptions is rated 4.3 out of 5 from 30 reviews on the Shopify App Store.
How much does Recurly, Inc. cost?
Recurly Commerce Subscriptions has 1 plan on the Shopify App Store, at no charge. It bills some charges outside the Shopify invoice. Recurly Commerce Subscriptions: Custom, Free to install (Request pricing from Recurly).
