Joy Loyalty Program & Rewards (by Avada) is a Shopify app developer based in Vietnam that makes Joy Loyalty Program Rewards, a loyalty and rewards app on the Shopify App Store. It provides loyalty rewards app for Shopify merchants. Among the 15,357 Shopify brands over $5M that dtcmvp tracks, 134 (0.9%) run Joy Loyalty Program Rewards, #9 of 149 loyalty and rewards apps by that count. Its share is highest among Electronics & Tech (3%), Beauty & Personal Care (1.5%) and Home & Living (1.1%) brands. It is rated 4.9 out of 5 from 1,792 reviews on the Shopify App Store. It carries Shopify's Built for Shopify badge. Joy Loyalty Program Rewards has 4 plans on the Shopify App Store, from free to $499 a month. Some plans add usage charges on top, listed with each plan.
Joy runs loyalty points, VIP tiers, and referral rewards on Shopify to turn one-time buyers into repeat customers. Best fit for brands with enough returning-customer volume that a structured rewards program changes behavior, and a referral loop worth tapping for low-cost acquisition.
What Joy does for Shopify brands
- Points & VIP tiers give existing buyers reason to return instead of shopping elsewhere
- Milestone rewards lift repeat purchase rate vs non-enrolled customers
- Referral program turns enrolled members into a net-new acquisition channel at near-zero media cost
Overview
Joy Loyalty Program & Rewards, made by Avada Commerce, is a loyalty app for Shopify stores. It lets merchants run points, VIP tier, membership, referral and social rewards programs, with the aim of getting existing customers to buy again.
- Built for
- Shopify brands of any size, from new stores on a free plan to larger stores using Shopify Plus checkout, headless (Hydrogen), POS and multi-store setups.
- Pricing
- Free Starter plan (250 monthly orders). Paid plans are Essential $29, Advanced $129 and Ultimate $499 per month, each with an order quota and a per-100-order fee above it. Paid plans have a 14-day free trial and a 30-day refund.
Products
- Joy Loyalty Program Points program with earning actions, custom currency, tiers and VIP perks.
- Membership Program Paid and gated membership tiers.
- Referral Program Referral rewards for both sides, shared by SMS, email and WhatsApp.
- Social Rewards Rewards for Instagram, TikTok and Facebook actions such as comments, tags and DMs.
- Joy Wishlist Described on the site as a way to capture customer desire.
- Joy Subscription Described on the site as a recurring revenue tool.
Integrations
Buyer notes
- Ultimate plan includes white-glove onboarding and 24/7 priority support with SLA; the Starter plan includes 24/7 live chat support.
- A migration guide covers switching from Smile and Yotpo.
- Advanced plan adds POS loyalty extension and automated translation; Ultimate adds checkout extensions, multi-store support, and a REST API.
- Prices are in USD, and usage is billed only on orders above the monthly quota.
From Joy's own site and Shopify App Store listings, as of 2026-10-20.
Among Shopify brands over $5M
Share of each sector's brands running it, where that beats the overall rate.
On the Shopify App Store
Joy Loyalty Program Rewards
4.9 · 1,792 reviewsBuilt for ShopifyFree planPaid from $29/moOn 0.9% of brands over $5MLaunched 2021Loyalty and rewardsBuild powerful loyalty programs with points, rewards, referrals, VIP tiers & membership. Joy is the most flexible loyalty platform for ambitious Shopify brands.
Pricing
StarterFree- Flexible points & rewards program
- Referral program with fraud prevention
- Unified loyalty widget
- On-brand loyalty design
- +3 more
Essential$29/month500 monthly orders, then +$15 per 100 orders
- Points for social engagement
- Dedicated loyalty page
- Point expiration rules
- Potential points on product page
- +4 more
14-day free trialAdvanced$129/month2,000 monthly orders, then +$10 per 100 orders
- VIP tiers + B2B/Wholesale tiers
- Loyalty Rule Engine (custom earning)
- Bonus point campaign (x2, x3 multiplier)
- Redeem in cart drawer
- +4 more
14-day free trialUltimate$499/month7,000 monthly orders, then +$5 per 100 orders
- Dynamic point expiration rules
- Checkout UI loyalty extensions
- Full Developer Toolkit + JS SDK
- Unlimited integrations + REST API
- +4 more
30-day free trial
Ratings, reviews, plans, prices and descriptions as the Shopify App Store lists them. how we count.
Alternatives to Joy
The most used loyalty and rewards apps among Shopify brands over $5M.
| App | Brands over $5M | App Store |
|---|---|---|
| Stamped Reviews & Loyalty · Stamped.io | 9.1% | 4.7 · 3,754 |
| Yotpo · Yotpo - L&R | 8.9% | 4.7 · 971 |
| Smile · Smile.io | 7.5% | 4.9 · 4,637 |
| Rivo | 3.2% | 4.7 · 1,440 |
| LoyaltyLion Loyalty Program · LoyaltyLion | 3.1% | 4.6 · 541 |
| Appstle Loyalty Program Reward · Appstle Loyalty | 2% | 5.0 · 1,437 |
Often used with Joy
What its brands run more often than Shopify brands over $5M do overall.
- Hyperspeed EXTREME Page Speed30.6% of its brands · 58.7x average
- Rivo32.1% of its brands · 10.1x average
- Seel Worry‑Free Purchase15.7% of its brands · 8.9x average
- 17TRACK Order Tracking15.7% of its brands · 5.8x average
- Pandectes GDPR Compliance35.1% of its brands · 3.9x average
What Shopify apps does Joy Loyalty Program & Rewards (by Avada) make?
Joy Loyalty Program & Rewards (by Avada) has 1 app on the Shopify App Store: Joy Loyalty Program Rewards.
How many Shopify brands use Joy Loyalty Program & Rewards (by Avada)?
Among the 15,357 Shopify brands over $5M that dtcmvp tracks, 134 (0.9%) run Joy Loyalty Program Rewards, #9 of 149 loyalty and rewards apps by that count. Its share is highest among Electronics & Tech (3%), Beauty & Personal Care (1.5%) and Home & Living (1.1%) brands.
What are the alternatives to Joy Loyalty Program & Rewards (by Avada)?
The most used loyalty and rewards apps among Shopify brands over $5M, after Joy Loyalty Program & Rewards (by Avada): Stamped Reviews & Loyalty (9.1%), Yotpo (8.9%), Smile (7.5%), Rivo (3.2%), LoyaltyLion Loyalty Program (3.1%) and Appstle Loyalty Program Reward (2%).
What do Joy Loyalty Program & Rewards (by Avada)'s brands use alongside it?
Of the brands running Joy Loyalty Program & Rewards (by Avada), 30.6% also run Hyperspeed EXTREME Page Speed, 32.1% also run Rivo, 15.7% also run Seel Worry‑Free Purchase, 15.7% also run 17TRACK Order Tracking and 35.1% also run Pandectes GDPR Compliance. Each is at least 3.9 times as common among them as across all brands over $5M.
How is Joy Loyalty Program Rewards rated?
Joy Loyalty Program Rewards is rated 4.9 out of 5 from 1,792 reviews on the Shopify App Store.
How much does Joy Loyalty Program & Rewards (by Avada) cost?
Joy Loyalty Program Rewards has 4 plans on the Shopify App Store, from free to $499 a month. Some plans add usage charges on top, listed with each plan. Joy Loyalty Program Rewards: Starter, Free; Essential, $29/month (500 monthly orders, then +$15 per 100 orders); Advanced, $129/month (2,000 monthly orders, then +$10 per 100 orders); Ultimate, $499/month (7,000 monthly orders, then +$5 per 100 orders).
