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Joy

Loyalty points, VIP tiers, and referrals to turn one-time buyers into repeat customers

Joy Loyalty Program & Rewards (by Avada) is a Shopify app developer based in Vietnam that makes Joy Loyalty Program Rewards, a loyalty and rewards app on the Shopify App Store. It provides loyalty rewards app for Shopify merchants. Among the 14,695 Shopify brands over $5M that dtcmvp tracks, 118 (0.8%) run Joy Loyalty Program Rewards, #9 of 150 loyalty and rewards apps by that count. Its share is highest among Electronics & Tech (3%), Toys, Kids & Baby (1.7%) and Beauty & Personal Care (1.5%) brands. It is rated 4.9 out of 5 from 1,788 reviews on the Shopify App Store. It carries Shopify's Built for Shopify badge. Joy Loyalty Program Rewards has 4 plans on the Shopify App Store, from free to $499 a month. Some plans add usage charges on top, listed with each plan.

Joy runs loyalty points, VIP tiers, and referral rewards on Shopify to turn one-time buyers into repeat customers. Best fit for brands with enough returning-customer volume that a structured rewards program changes behavior, and a referral loop worth tapping for low-cost acquisition.

What Joy does for Shopify brands

  • Points & VIP tiers give existing buyers reason to return instead of shopping elsewhere
  • Milestone rewards lift repeat purchase rate vs non-enrolled customers
  • Referral program turns enrolled members into a net-new acquisition channel at near-zero media cost

Among Shopify brands over $5M

Brands running Joy
0.8%
118 of 14,695 brands dtcmvp tracks
Rank in loyalty and rewards
#9 of 150
By how many of those brands run each app
All brands over $5M0.8%
Electronics & Tech3%
Toys, Kids & Baby1.7%
Beauty & Personal Care1.5%

Share of each sector's brands running it, where that beats the overall rate.

On the Shopify App Store

  • Joy Loyalty Program Rewards

    4.9 · 1,788 reviews
    Built for ShopifyFree planPaid from $29/moOn 0.8% of brands over $5MLaunched 2021Loyalty and rewards

    Build powerful loyalty programs with points, rewards, referrals, VIP tiers & membership. Joy is the most flexible loyalty platform for ambitious Shopify brands.

    Pricing

    Starter
    Free
    • Flexible points & rewards program
    • Referral program with fraud prevention
    • Unified loyalty widget
    • On-brand loyalty design
    • +3 more
    Essential
    $29/month

    500 monthly orders, then +$15 per 100 orders

    • Points for social engagement
    • Dedicated loyalty page
    • Point expiration rules
    • Potential points on product page
    • +4 more
    14-day free trial
    Advanced
    $129/month

    2,000 monthly orders, then +$10 per 100 orders

    • VIP tiers + B2B/Wholesale tiers
    • Loyalty Rule Engine (custom earning)
    • Bonus point campaign (x2, x3 multiplier)
    • Redeem in cart drawer
    • +4 more
    14-day free trial
    Ultimate
    $499/month

    7,000 monthly orders, then +$5 per 100 orders

    • Dynamic point expiration rules
    • Checkout UI loyalty extensions
    • Full Developer Toolkit + JS SDK
    • Unlimited integrations + REST API
    • +4 more
    30-day free trial

Ratings, reviews, plans, prices and descriptions as the Shopify App Store lists them. how we count.

Alternatives to Joy

The most used loyalty and rewards apps among Shopify brands over $5M.

AppBrands over $5MApp Store
Stamped Reviews & Loyalty · Stamped.io8.1% 4.7 · 3,757
Yotpo · Yotpo - L&R7.6% 4.7 · 968
Smile · Smile.io6.8% 4.9 · 4,610
LoyaltyLion Loyalty Program · LoyaltyLion2.7% 4.6 · 545
Rivo2.7% 4.7 · 1,446
Appstle Loyalty Program Reward · Appstle Loyalty1.8% 5.0 · 1,415

Often used with Joy

What its brands run more often than Shopify brands over $5M do overall.

What Shopify apps does Joy Loyalty Program & Rewards (by Avada) make?

Joy Loyalty Program & Rewards (by Avada) has 1 app on the Shopify App Store: Joy Loyalty Program Rewards.

How many Shopify brands use Joy Loyalty Program & Rewards (by Avada)?

Among the 14,695 Shopify brands over $5M that dtcmvp tracks, 118 (0.8%) run Joy Loyalty Program Rewards, #9 of 150 loyalty and rewards apps by that count. Its share is highest among Electronics & Tech (3%), Toys, Kids & Baby (1.7%) and Beauty & Personal Care (1.5%) brands.

What are the alternatives to Joy Loyalty Program & Rewards (by Avada)?

The most used loyalty and rewards apps among Shopify brands over $5M, after Joy Loyalty Program & Rewards (by Avada): Stamped Reviews & Loyalty (8.1%), Yotpo (7.6%), Smile (6.8%), LoyaltyLion Loyalty Program (2.7%), Rivo (2.7%) and Appstle Loyalty Program Reward (1.8%).

What do Joy Loyalty Program & Rewards (by Avada)'s brands use alongside it?

Of the brands running Joy Loyalty Program & Rewards (by Avada), 31.4% also run Hyperspeed EXTREME Page Speed, 32.2% also run Rivo, 13.6% also run Seel Worry‑Free Purchase, 15.3% also run 17TRACK Order Tracking and 31.4% also run Pandectes GDPR Compliance. Each is at least 4.1 times as common among them as across all brands over $5M.

How is Joy Loyalty Program Rewards rated?

Joy Loyalty Program Rewards is rated 4.9 out of 5 from 1,788 reviews on the Shopify App Store.

How much does Joy Loyalty Program & Rewards (by Avada) cost?

Joy Loyalty Program Rewards has 4 plans on the Shopify App Store, from free to $499 a month. Some plans add usage charges on top, listed with each plan. Joy Loyalty Program Rewards: Starter, Free; Essential, $29/month (500 monthly orders, then +$15 per 100 orders); Advanced, $129/month (2,000 monthly orders, then +$10 per 100 orders); Ultimate, $499/month (7,000 monthly orders, then +$5 per 100 orders).

Updated 2026-09-10. Method notes and every source: how we count →

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