Dotdigital is a Shopify app developer that makes Dotdigital Marketing, an email marketing app on the Shopify App Store. It provides a cross-channel marketing platform and APIs for merchants. Among the 15,394 Shopify brands over $5M that dtcmvp tracks, 135 (0.9%) run Dotdigital Marketing, #9 of 186 email marketing apps by that count. Its share is highest among Fashion & Apparel (1.3%) brands. It is rated 4.5 out of 5 from 21 reviews on the Shopify App Store. Dotdigital Marketing has 1 plan on the Shopify App Store, at no charge. It bills some charges outside the Shopify invoice.
Overview
Dotdigital sells a marketing platform that brings together customer data, campaigns, AI and cross-channel marketing. It also offers the Dotdigital Marketing API, which lets teams connect data and send email, SMS and other messages. It helps a merchant manage contacts and run automated and real-time communications from one place.
For Shopify brands
- The native Dotdigital and Shopify integration connects store customer data to the marketing platform.
- The platform covers campaigns, automation programs and omnichannel messaging including SMS, WhatsApp, mobile push and Facebook Messenger.
- The Marketing API lets developers import and export contacts, insight data, events and preferences, and send transactional email.
How it works
A brand installs the Dotdigital Marketing app from the Shopify App Store, which has a 14-day free trial before paid plans begin. Developers can also use the Marketing API to integrate data and set up campaigns, programs and messaging.
- Pricing
- The Shopify app is free to install and has a free plan. Plans start from $187 per month, with regional variances, billed monthly or annually after a 14-day free trial.
Products
- Dotdigital Marketing Shopify app combining customer data, campaigns, AI and cross-channel marketing in one platform.
- Dotdigital Marketing API API for contacts, campaigns, automation programs, transactional email, omnichannel messaging and account utilities.
- Transactional Email API calls to send real-time transactional email.
- Omnichannel Messaging through App Messaging, Facebook Messenger, Mobile Push, SMS, MMS and WhatsApp.
- Product Recommendations API calls for product recommendations within marketing and automation.
Integrations
Buyer notes
- 14-day free trial before paid plans start
- Plans from $187 per month, with regional variances
- Monthly and annual billing options
- Free to install from the Shopify App Store
From Dotdigital's own site and Shopify App Store listings, as of 2026-10-30.
Among Shopify brands over $5M
Share of each sector's brands running it, where that beats the overall rate.
On the Shopify App Store
Dotdigital Marketing
4.5 · 21 reviewsFree planOn 0.9% of brands over $5MLaunched 2020Email marketingDotdigital’s marketing platform brings together your customer data, campaigns, AI, and cross-channel marketing. With the native Dotdigital and Sho...
Pricing
FreeFree to installPlans from $187/month (regional variances apply), monthly/annual options after 14-day free trial.
14-day free trialSome charges are billed by the developer outside your Shopify invoice.
Ratings, reviews, plans, prices and descriptions as the Shopify App Store lists them. how we count.
Alternatives to Dotdigital
The most used email marketing apps among Shopify brands over $5M.
| App | Brands over $5M | App Store |
|---|---|---|
| Klaviyo | 69.8% | 4.7 · 3,395 |
| Attentive | 15.4% | 4.7 · 112 |
| Shopify Forms · Shopify | 13.4% | 4.5 · 757 |
| Mailchimp Email SMS Marketing · Intuit Mailchimp | 12.3% | 4.8 · 1,521 |
| Omnisend Email Marketing & SMS · Omnisend | 4.6% | 4.7 · 3,197 |
| Wishlist Hero · Revamp | 1.6% | 4.7 · 416 |
Often used with Dotdigital
What its brands run more often than Shopify brands over $5M do overall.
- Fast Simon AI Search & Filters37.8% of its brands · 21.9x average
- Pandectes GDPR Compliance25.2% of its brands · 2.8x average
- Swym Back in Stock Alerts19.3% of its brands · 2.5x average
- Zendesk20.7% of its brands · 2.1x average
- Stockist Store Locator14.8% of its brands · 2.1x average
What Shopify apps does Dotdigital make?
Dotdigital has 1 app on the Shopify App Store: Dotdigital Marketing.
How many Shopify brands use Dotdigital?
Among the 15,394 Shopify brands over $5M that dtcmvp tracks, 135 (0.9%) run Dotdigital Marketing, #9 of 186 email marketing apps by that count. Its share is highest among Fashion & Apparel (1.3%) brands.
What are the alternatives to Dotdigital?
The most used email marketing apps among Shopify brands over $5M, after Dotdigital: Klaviyo (69.8%), Attentive (15.4%), Shopify Forms (13.4%), Mailchimp Email SMS Marketing (12.3%), Omnisend Email Marketing & SMS (4.6%) and Wishlist Hero (1.6%).
What do Dotdigital's brands use alongside it?
Of the brands running Dotdigital, 37.8% also run Fast Simon AI Search & Filters, 25.2% also run Pandectes GDPR Compliance, 19.3% also run Swym Back in Stock Alerts, 20.7% also run Zendesk and 14.8% also run Stockist Store Locator. Each is at least 2.1 times as common among them as across all brands over $5M.
How is Dotdigital Marketing rated?
Dotdigital Marketing is rated 4.5 out of 5 from 21 reviews on the Shopify App Store.
How much does Dotdigital cost?
Dotdigital Marketing has 1 plan on the Shopify App Store, at no charge. It bills some charges outside the Shopify invoice. Dotdigital Marketing: Free, Free to install (Plans from $187/month (regional variances apply), monthly/annual options after 14-day free trial).