Cross Sell is a Shopify app developer that makes Upsell & Cross Sell ‑ AW, an upsell and cross-sell app on the Shopify App Store. It provides a cross sell, upsell and bundle app for Shopify merchants. Among the 15,394 Shopify brands over $5M that dtcmvp tracks, 161 (1%) run Upsell & Cross Sell ‑ AW, #9 of 268 upsell and cross-sell apps by that count. Its share is highest among Fashion & Apparel (1.3%) and Home & Living (1.1%) brands. It is rated 4.8 out of 5 from 483 reviews on the Shopify App Store. It carries Shopify's Built for Shopify badge. Upsell & Cross Sell ‑ AW has 4 plans on the Shopify App Store, from free to $59.99 a month.
Overview
Cross Sell sells Cross Sell & Upsell, a Shopify app that shows cross sell, upsell and bundle offers across a store, such as on product pages, the cart and post-purchase. It lets merchants choose which products are suggested with each item, either by hand or with automated recommendations. The goal is to raise order value by suggesting related or higher-priced products.
For Shopify brands
- Offers can be placed in 8 predefined store locations, with custom page locations on higher plans.
- Recommendations can be handpicked per product or generated from collections, sales history and order history using AI Smart Recommendations.
- Support will build custom code for extra pages on higher plans, and higher plans include customization services for styling with CSS.
How it works
The merchant installs the app from Shopify, picks a plan and follows the steps to activate the embedded app. They then enable locations in the Assign menu, assign cross sells, upsells and bundles manually or with Smart Recommendations, and adjust titles, product counts, carousel and button colors. Charges apply only after the 14-day trial ends.
- Built for
- Shopify merchants of different sizes, with plans scaled by store size from startup to unlimited.
- Pricing
- Free plan with 50 recommendation clicks a month and Cross Sell branding. Paid monthly plans run from $29.99 to $99.99, with yearly options, and differ by locations and recommendation clicks. All plans start with a 14-day free trial; charges are in USD.
Products
- Cross Sell & Upsell Shopify app showing cross sell, upsell and bundle offers in up to 8 store locations.
- Cross Sells Complementary product suggestions chosen by hand or by sales history, orders, collections or Smart Recommendations.
- Upsell Shows higher-priced items related to the product a customer is viewing, including a pop-up.
- Frequently Bought Together Bundles of up to three products sold together at a set price, with optional discounts.
- AI Smart Recommendations Generates cross sells and upsells from collections, sales history and order history.
Integrations
Buyer notes
- 14-day free trial; charges apply only after it ends.
- Free plan limited to 50 recommendation clicks a month; Startup plan adds extra clicks at $0.012 each.
- Custom locations and complimentary customization services are available on higher plans only.
- Support contact and demo booking are available; the company lists a Parkland, Florida address.
From Cross Sell's own site and Shopify App Store listings, as of 2026-10-30.
Among Shopify brands over $5M
Share of each sector's brands running it, where that beats the overall rate.
On the Shopify App Store
Upsell & Cross Sell ‑ AW
4.8 · 483 reviewsBuilt for ShopifyFree planPaid from $29.99/moOn 1% of brands over $5MLaunched 2015Upsell and cross-sellYour all-in-one upsell app to display your upsell, cross sell and bundle offers, from Product Page and Mini-Cart to Checkout and Post-Purchase Upsell!
Pricing
Free Upsell PlanFree- Add Cross Sell & Upsell in 2 locations
- 50 upsell recommendation clicks a month
- Cross Sell branding
StartUp Upsell$29.99/monthor $299/year and save 17%- Add Cross Sell & Upsell in 3 locations
- 2500 upsell recommendation clicks/month
- No branding
14-day free trialSmall Store Upsell$49.99/monthor $499/year and save 17%- Add Cross Sell & Upsell in 8 locations
- 5000 upsell recommendation clicks/month
- No branding
14-day free trialMediumStore Upsell$59.99/monthor $599/year and save 17%- Upsell in 8 locations plus Custom Pages
- 10000 upsell recommendation clicks/month
- No branding
14-day free trial
Ratings, reviews, plans, prices and descriptions as the Shopify App Store lists them. how we count.
Alternatives to Cross Sell
The most used upsell and cross-sell apps among Shopify brands over $5M.
| App | Brands over $5M | App Store |
|---|---|---|
| Visually A/B Testing & CRO · Visually.io | 2.7% | 4.8 · 147 |
| Revy Unlimited UpSell Offers · Revy Apps | 2.3% | 4.7 · 80 |
| Essential Upsell & Cross Sell · Essential Bundles & Upsells | 2.1% | 5.0 · 2,441 |
| One Click Upsell · Zipify Apps | 2.1% | 4.6 · 568 |
| Navidium Shipping Protection · Navidium Apps | 2% | 4.7 · 397 |
| Bold AI Upsell & Cross‑Sell · Bold | 1.7% | 4.4 · 595 |
Often used with Cross Sell
What its brands run more often than Shopify brands over $5M do overall.
- Foursixty Shoppable Social UGC10.6% of its brands · 4.6x average
- Hextom11.8% of its brands · 3.3x average
- Amp Back in Stock & Preorder +26.7% of its brands · 2.7x average
- Lucky Orange Heatmaps & Replay11.2% of its brands · 2.1x average
- Consentmo GDPR Compliance19.3% of its brands · 2x average
What Shopify apps does Cross Sell make?
Cross Sell has 1 app on the Shopify App Store: Upsell & Cross Sell ‑ AW.
How many Shopify brands use Cross Sell?
Among the 15,394 Shopify brands over $5M that dtcmvp tracks, 161 (1%) run Upsell & Cross Sell ‑ AW, #9 of 268 upsell and cross-sell apps by that count. Its share is highest among Fashion & Apparel (1.3%) and Home & Living (1.1%) brands.
What are the alternatives to Cross Sell?
The most used upsell and cross-sell apps among Shopify brands over $5M, after Cross Sell: Visually A/B Testing & CRO (2.7%), Revy Unlimited UpSell Offers (2.3%), Essential Upsell & Cross Sell (2.1%), One Click Upsell (2.1%), Navidium Shipping Protection (2%) and Bold AI Upsell & Cross‑Sell (1.7%).
What do Cross Sell's brands use alongside it?
Of the brands running Cross Sell, 10.6% also run Foursixty Shoppable Social UGC, 11.8% also run Hextom, 26.7% also run Amp Back in Stock & Preorder +, 11.2% also run Lucky Orange Heatmaps & Replay and 19.3% also run Consentmo GDPR Compliance. Each is at least 2.0 times as common among them as across all brands over $5M.
How is Upsell & Cross Sell ‑ AW rated?
Upsell & Cross Sell ‑ AW is rated 4.8 out of 5 from 483 reviews on the Shopify App Store.
How much does Cross Sell cost?
Upsell & Cross Sell ‑ AW has 4 plans on the Shopify App Store, from free to $59.99 a month. Upsell & Cross Sell ‑ AW: Free Upsell Plan, Free; StartUp Upsell, $29.99/month; Small Store Upsell, $49.99/month; MediumStore Upsell, $59.99/month.