Afterpay is a Shopify app developer based in Australia that makes Clearpay On‑Site Messaging, a payment experience app on the Shopify App Store. It provides a buy now pay later payment method. Among the 15,357 Shopify brands over $5M that dtcmvp tracks, 50 (0.3%) run Clearpay On‑Site Messaging, more than any other payment experience app. Its share is highest among Fashion & Apparel (0.5%) brands. It has a free plan.
Clearpay adds buy-now-pay-later at checkout for UK shoppers, splitting orders into four interest-free installments over six weeks. Best fit for Shopify brands with consideration-priced AOVs where sticker shock drives cart abandonment, and whose UK traffic skews younger.
What Clearpay does for Shopify brands
- Installments at checkout convert hesitant shoppers who'd otherwise abandon at full price
- Per-installment pricing nudges bigger carts, ~12% incremental AOV lift on Clearpay orders
- Six-week payment commitment reduces buyer's remorse & impulse returns vs credit card buyers
Overview
Afterpay is a buy now, pay later service that lets shoppers pay for purchases over time, either in 4 interest-free payments or over 3, 6, 12 or 24 months at partner brands. Merchants offer it online and in-store, and it is also sold in the UK under the Clearpay name. Clearpay On-Site Messaging is a Shopify app that adds Clearpay messaging to product and cart pages.
For Shopify brands
- Add Clearpay messaging to product and cart pages through the Clearpay On-Site Messaging app.
- Offer shoppers payment in 4 interest-free payments or monthly plans over 3, 6, 12 or 24 months.
- Reach shoppers through the Afterpay app and in-store availability at partner brands.
- Built for
- Retailers selling online and in-store, including Shopify merchants selling products.
- Pricing
- The Clearpay On-Site Messaging app has a free plan.
Products
- Clearpay On‑Site Messaging Shopify app that shows customized Clearpay messaging on product and cart pages.
- Afterpay Pay over time with 4 interest-free payments or 3, 6, 12 or 24 month plans at partner brands.
- Afterpay app Consumer app for shopping partner brands and finding deals and stores.
- Afterpay API API listed on the site for retailers; no further detail given.
Buyer notes
- Shoppers must be 18 or older and meet eligibility criteria; in the US, residency is required.
- Late fees may apply, and a finance fee may apply to certain transactions.
- Longer monthly loans in the US are underwritten and issued by First Electronic Bank.
- Available in the US, Australia, New Zealand, UK and Canada.
From Clearpay's own site and Shopify App Store listings, as of 2026-10-30.
Among Shopify brands over $5M
Share of each sector's brands running it, where that beats the overall rate.
On the Shopify App Store
- Free planOn 0.3% of brands over $5MLaunched 2022Payment experience
Promote your partnership with Clearpay and drive faster checkouts with customized messaging on product and cart pages. Millenial and Gen Z customer...
Ratings, reviews, plans, prices and descriptions as the Shopify App Store lists them. how we count.
Alternatives to Clearpay
The most used payment experience apps among Shopify brands over $5M.
| App | Brands over $5M | App Store |
|---|---|---|
| Flex | 1.1% | 5.0 · 7 |
| Bread Pay Messaging · Bread Finance | 0.7% | 4.3 · 3 |
| Synchrony On‑Site Messaging · Synchrony | 0.4% | 4.0 · 1 |
| SPD Split Payment & Deposit · FINLOOP SOLUTIONS LLC | 0.3% | 4.8 · 145 |
| Deposit & Partial Payment Depo · Sidepanda Services LLP | 0.2% | 4.4 · 98 |
| PayPal Payments Studio · PayPal, Inc. | 0.2% | 5.0 · 1 |
Often used with Clearpay
What its brands run more often than Shopify brands over $5M do overall.
- Klarna On‑Site Messaging86% of its brands · 5.3x average
- Awin42% of its brands · 3.3x average
- Pandectes GDPR Compliance22% of its brands · 2.4x average
- Consentmo GDPR Compliance22% of its brands · 2.2x average
- Simprosys Google Shopping Feed22% of its brands · 2.1x average
What Shopify apps does Afterpay make?
Afterpay has 1 app on the Shopify App Store: Clearpay On‑Site Messaging.
How many Shopify brands use Afterpay?
Among the 15,357 Shopify brands over $5M that dtcmvp tracks, 50 (0.3%) run Clearpay On‑Site Messaging, more than any other payment experience app. Its share is highest among Fashion & Apparel (0.5%) brands.
What are the alternatives to Afterpay?
The most used payment experience apps among Shopify brands over $5M, after Afterpay: Flex (1.1%), Bread Pay Messaging (0.7%), Synchrony On‑Site Messaging (0.4%), SPD Split Payment & Deposit (0.3%), Deposit & Partial Payment Depo (0.2%) and PayPal Payments Studio (0.2%).
What do Afterpay's brands use alongside it?
Of the brands running Afterpay, 86% also run Klarna On‑Site Messaging, 42% also run Awin, 22% also run Pandectes GDPR Compliance, 22% also run Consentmo GDPR Compliance and 22% also run Simprosys Google Shopping Feed. Each is at least 2.1 times as common among them as across all brands over $5M.
How much does Afterpay cost?
It has a free plan.
