Variant
AI-powered CRO platform with A/B testing, personalization, and cart upsells for Shopify
Variant provides AI-run A/B testing and conversion rate optimization for consumer brands.
Variant runs AI-powered A/B tests and personalizes the shopping experience in real time, lifting conversion rates and average order values without developer involvement. Each brand gets a dedicated CRO consultant plus a no-code editor for product pages, cart, and checkout. Best fit for established Shopify brands doing $500K or more per month in revenue.
What Variant does for Shopify brands
- AI A/B testing on product pages, cart, and checkout -> more visitors buy
- Personalized bundles and cart upsells -> higher average order value
- No-code experiment builder -> frees engineering for other work
Overview
Variant sells an AI conversion rate optimization (CRO) service for consumer brands. Its AI agents find what to test on a store, design and code on-brand A/B tests, and record what each test shows. The brand's team approves every launch, so tests run without waiting on a development sprint.
For Shopify brands
- Analyzes shopper behavior and ad context to find friction across landing pages, product pages and cart, then recommends which tests to run.
- Designs and codes on-brand experiments, including landing pages matched to ad intent, for the team to review, approve and launch.
- Measures conversion and revenue impact of each test and uses the results to guide later test recommendations.
How it works
Variant's Research Agent recommends what to test, and its Dev Agent designs and codes the experiments. The brand's team reviews and approves each change and launches the test. Brands request a demo through a form on the site and Variant replies to book a time.
- Built for
- Consumer ecommerce brands that want to run more conversion tests without adding development work.
Products
- Research Agent Finds friction in shopper behavior and ad context and recommends what to test next.
- Dev Agent Designs and codes on-brand experiments for the team to approve and launch.
- Compounding Intelligence Stores what each test teaches so later recommendations build on what the brand has learned.
Buyer notes
- Demo requests receive a reply within 24 hours.
- The brand's team approves every test before launch.
From Variant's own site and Shopify App Store listings, as of 2026-10-30.
