Addingwell is a Shopify app developer that makes Addingwell ‑ GTM & DataLayer, an analytics app on the Shopify App Store. It provides a server-side GTM platform for agencies. Among the 15,394 Shopify brands over $5M that dtcmvp tracks, 113 (0.7%) run Addingwell ‑ GTM & DataLayer, #14 of 442 analytics apps by that count. Its share is highest among Fashion & Apparel (1.1%), Beauty & Personal Care (0.9%) and Food & Beverage (0.8%) brands. It is rated 5 out of 5 from 9 reviews on the Shopify App Store. It carries Shopify's Built for Shopify badge. It has a free plan.
Overview
Addingwell is a server-side tagging platform built on Google Tag Manager server-side (sGTM). It moves tracking tags from the browser to a server on the merchant's own domain, which addresses conversion events lost to ad blockers, browser restrictions and cookie limits. Addingwell was acquired by Didomi in 2025 and now sells as Addingwell by Didomi, combined with Didomi's consent management.
For Shopify brands
- Adds Google Tag Manager and a data layer across a Shopify store through the Addingwell ‑ GTM & DataLayer app, which has a free plan.
- Takes over hosting and scaling of the server-side GTM container, so the team does not manage that infrastructure itself.
- Sends conversion events to ad platforms such as Google, Meta, TikTok and Snapchat from the store's own domain, and monitors whether tags fire correctly.
How it works
A brand follows a step-by-step guided onboarding and connects a custom domain, and Addingwell runs the server-side GTM container and infrastructure. Documentation, implementation partners and support calls are available during setup. One published customer deployment took a month and a half.
- Built for
- Marketing, analytics, IT and compliance teams and agencies that run Google Tag Manager server-side tracking, from small sites to enterprises.
- Pricing
- There is a free plan with 100,000 requests, one region and one custom domain. Pay as you go starts at 90€/month and includes 2,000,000 requests, with extra custom domains at €10 each. Enterprise is custom-priced with annual contracts and invoice billing.
Products
- Addingwell ‑ GTM & DataLayer Shopify app that adds Google Tag Manager and a data layer across a store.
- Server-side tagging Hosted sGTM servers with a custom domain, multi-region options and a CDN.
- Tag Health Real-time alerts and error logs showing whether tags fire correctly.
- Data Monitoring Checks the quality of data sent and flags problems.
- Cookie Monitoring Tracks cookie quality across browsers; cookie restore is available on paid plans.
- Event Consent Monitoring Shows the consent attached to each request, together with Didomi's consent platform.
Integrations
Buyer notes
- Free plan includes 100,000 requests, a custom domain and Tag Health.
- Email support response time is 5 business days on Free, 2 on Pay as you go and 1 on Enterprise.
- Enterprise adds a dedicated account manager, annual contract and custom DPA, SLA and terms.
- Shopify app is listed in the Store management category and carries the Built for Shopify badge.
From Addingwell's own site and Shopify App Store listings, as of 2026-10-30.
Among Shopify brands over $5M
Share of each sector's brands running it, where that beats the overall rate.
On the Shopify App Store
Addingwell ‑ GTM & DataLayer
5.0 · 9 reviewsBuilt for ShopifyFree planOn 0.7% of brands over $5MLaunched 2024AnalyticsAddingwell ‑ GTM & DataLayer enables acquisition, tracking, and analytics professionals to seamlessly add Google Tag Manager (GTM) across all store...
Ratings, reviews, plans, prices and descriptions as the Shopify App Store lists them. how we count.
Alternatives to Addingwell
The most used analytics apps among Shopify brands over $5M.
| App | Brands over $5M | App Store |
|---|---|---|
| Microsoft Clarity | 19.3% | 4.6 · 2,391 |
| Triple Whale | 16.3% | 4.1 · 92 |
| Lucky Orange Heatmaps & Replay · Lucky Orange LLC | 5.3% | 4.6 · 899 |
| Blotout EdgeTag · Blotout | 4.1% | 4.7 · 26 |
| Stape Conversion Tracking · Stape | 2.8% | 4.3 · 42 |
| Connectif · Connectif Artificial Intelligence, S.L. B05509641 | 2.1% | 4.3 · 4 |
Often used with Addingwell
What its brands run more often than Shopify brands over $5M do overall.
- Baback23% of its brands · 59x average
- Loyoly14.2% of its brands · 49.5x average
- Axeptio19.5% of its brands · 42.2x average
- Orbe Geolocation13.3% of its brands · 5.8x average
- Connectif11.5% of its brands · 5.5x average
What Shopify apps does Addingwell make?
Addingwell has 1 app on the Shopify App Store: Addingwell ‑ GTM & DataLayer.
How many Shopify brands use Addingwell?
Among the 15,394 Shopify brands over $5M that dtcmvp tracks, 113 (0.7%) run Addingwell ‑ GTM & DataLayer, #14 of 442 analytics apps by that count. Its share is highest among Fashion & Apparel (1.1%), Beauty & Personal Care (0.9%) and Food & Beverage (0.8%) brands.
What are the alternatives to Addingwell?
The most used analytics apps among Shopify brands over $5M, after Addingwell: Microsoft Clarity (19.3%), Triple Whale (16.3%), Lucky Orange Heatmaps & Replay (5.3%), Blotout EdgeTag (4.1%), Stape Conversion Tracking (2.8%) and Connectif (2.1%).
What do Addingwell's brands use alongside it?
Of the brands running Addingwell, 23% also run Baback, 14.2% also run Loyoly, 19.5% also run Axeptio, 13.3% also run Orbe Geolocation and 11.5% also run Connectif. Each is at least 5.5 times as common among them as across all brands over $5M.
How is Addingwell ‑ GTM & DataLayer rated?
Addingwell ‑ GTM & DataLayer is rated 5 out of 5 from 9 reviews on the Shopify App Store.
How much does Addingwell cost?
It has a free plan.