ABConvert is a Shopify app developer based in the United States that makes ABConvert: A/B Testing, a pricing optimization app on the Shopify App Store. It provides a/b testing platform for Shopify. Among the 15,357 Shopify brands over $5M that dtcmvp tracks, 61 (0.4%) run ABConvert: A/B Testing, #5 of 76 pricing optimization apps by that count. Its share is highest among Fashion & Apparel (0.4%) brands. It is rated 4.7 out of 5 from 84 reviews on the Shopify App Store. It carries Shopify's Built for Shopify badge. ABConvert: A/B Testing has 4 plans on the Shopify App Store, from $99 to $599 a month. Some plans add usage charges on top, listed with each plan.
ABConvert runs a/b tests on your Shopify store across pricing, page templates, url redirects, and checkout. Winning variants get rolled out permanently, so each test becomes a baseline lift on every future order. Best for brands with enough traffic to reach statistical significance and a willingness to retest pricing on hero skus.
What ABConvert does for Shopify brands
- Price tests find the price point that maximizes revenue per order, avg +10.4% aov
- Template & url redirect tests typically lift cvr 10-15% on tested pages
- Checkout & shipping tests typically add 2-4% cvr on the highest-intent step
- Winning variants deploy site-wide, turning one test into a permanent baseline
Overview
ABConvert is an A/B testing app for Shopify stores. It lets merchants test prices, shipping thresholds, page layouts, themes and checkout changes, and shows the effect on revenue and profit so they can decide what to keep.
For Shopify brands
- Run price, shipping, page, theme and checkout tests from one app without writing code.
- See how each test affects revenue and margin in an analytics dashboard built for ecommerce.
- Split tests by audience, such as country, traffic source or customer type.
How it works
A merchant installs the app from the Shopify App Store and sets up tests in its interface without code. A 14-day free trial is available on each plan. Growth, Scale and Pro plans include onboarding support, from live guided onboarding to white-glove onboarding.
- Built for
- Shopify merchants of different sizes, with plans scaled by the number of test orders per month.
- Pricing
- Four monthly plans: Starter $99 (1,000 test orders), Growth $199 (5,000), Scale $399 (15,000) and Pro $599 (30,000), with per-1K overage charges above each allowance. Yearly billing gives two months free. The App Store listing shows a free plan.
Products
- ABConvert: A/B Testing Shopify app for testing prices, offers, pages, themes, shipping and checkout, with analytics.
- Price Test Tests different product prices to compare revenue and profit.
- Shipping Test Tests shipping thresholds and shipping rates to affect average order value.
- URL Redirect Sends traffic to different page layouts or landing pages to compare results.
- Template & Theme Test Compares templates and themes against chosen metrics.
- Checkout Test Tests checkout changes, including payment and delivery customization and checkout UI extensions.
Integrations
Buyer notes
- 14-day free trial on every plan
- Price tests start on the Growth plan
- Scale plan includes prioritized technical support; Pro includes a dedicated account manager and Slack channel
- Built for Shopify badge on the App Store
From ABConvert's own site and Shopify App Store listings, as of 2026-10-30.
Among Shopify brands over $5M
Share of each sector's brands running it, where that beats the overall rate.
On the Shopify App Store
ABConvert: A/B Testing
4.7 · 84 reviewsBuilt for ShopifyFree planPaid from $99/moOn 0.4% of brands over $5MLaunched 2022Pricing optimizationTest prices, offers, pages and checkout with ABConvert. Compare revenue and profit, target audiences and personalize experiences for your Shopify brand.
Pricing
Starter$99/month1,000 test orders included. +$59/1K after
- Visual editor, Template, Theme test
- URL redirect test
- Shipping test
- Checkout test
- +4 more
14-day free trialGrowth$199/month5,000 test orders included. +$39/1K after
- All Starter features
- Price test
- Theme check service
- Live guided onboarding
14-day free trialScale$399/month15,000 test orders included. +$29/1K after
- All Growth features
- Multi-market price test
- Monthly test reviews
- Prioritized technical support
14-day free trialPro$599/month30,000 test orders included. +$24/1K after
- All Scale features
- White-glove onboarding
- Dedicated account manager
- Dedicated Slack channel
14-day free trial
Ratings, reviews, plans, prices and descriptions as the Shopify App Store lists them. how we count.
Alternatives to ABConvert
The most used pricing optimization apps among Shopify brands over $5M.
| App | Brands over $5M | App Store |
|---|---|---|
| Intelligems | 7.3% | 4.8 · 199 |
| GemX · GEMCOMMERCE CO., LTD | 1% | 4.8 · 27 |
| Elevate A/B Testing Price Test · Elevate | 0.6% | 4.9 · 143 |
| BSS B2B Wholesale Pricing · BSS B2B Solutions | 0.5% | 4.9 · 1,192 |
| PriceBazi · SolverCircle | 0.4% | 4.8 · 42 |
| Omniconvert AB testing + CRO · Omniconvert SRL | 0.3% | — |
Often used with ABConvert
What its brands run more often than Shopify brands over $5M do overall.
- OrderEditing.com16.4% of its brands · 5.3x average
- Aftersell Post Purchase Upsell23% of its brands · 3.8x average
- AppLovin29.5% of its brands · 3.7x average
- Triple Whale49.2% of its brands · 3x average
- Alia18% of its brands · 2.9x average
What Shopify apps does ABConvert make?
ABConvert has 1 app on the Shopify App Store: ABConvert: A/B Testing.
How many Shopify brands use ABConvert?
Among the 15,357 Shopify brands over $5M that dtcmvp tracks, 61 (0.4%) run ABConvert: A/B Testing, #5 of 76 pricing optimization apps by that count. Its share is highest among Fashion & Apparel (0.4%) brands.
What are the alternatives to ABConvert?
The most used pricing optimization apps among Shopify brands over $5M, after ABConvert: Intelligems (7.3%), GemX (1%), Elevate A/B Testing Price Test (0.6%), BSS B2B Wholesale Pricing (0.5%), PriceBazi (0.4%) and Omniconvert AB testing + CRO (0.3%).
What do ABConvert's brands use alongside it?
Of the brands running ABConvert, 16.4% also run OrderEditing.com, 23% also run Aftersell Post Purchase Upsell, 29.5% also run AppLovin, 49.2% also run Triple Whale and 18% also run Alia. Each is at least 2.9 times as common among them as across all brands over $5M.
How is ABConvert: A/B Testing rated?
ABConvert: A/B Testing is rated 4.7 out of 5 from 84 reviews on the Shopify App Store.
How much does ABConvert cost?
ABConvert: A/B Testing has 4 plans on the Shopify App Store, from $99 to $599 a month. Some plans add usage charges on top, listed with each plan. ABConvert: A/B Testing: Starter, $99/month (1,000 test orders included. +$59/1K after); Growth, $199/month (5,000 test orders included. +$39/1K after); Scale, $399/month (15,000 test orders included. +$29/1K after); Pro, $599/month (30,000 test orders included. +$24/1K after).
