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ABConvert

A/B testing for Shopify: price, shipping, templates, and checkout

ABConvert is a Shopify app developer based in the United States that makes ABConvert: A/B Testing, a pricing optimization app on the Shopify App Store. It provides a/b testing platform for Shopify. Among the 14,723 Shopify brands over $5M that dtcmvp tracks, 42 (0.3%) run ABConvert: A/B Testing, #6 of 79 pricing optimization apps by that count. Its share is highest among Fashion & Apparel (0.3%) brands. It is rated 4.6 out of 5 from 84 reviews on the Shopify App Store. It carries Shopify's Built for Shopify badge. ABConvert: A/B Testing has 4 plans on the Shopify App Store, from $99 to $599 a month. Some plans add usage charges on top, listed with each plan.

ABConvert runs a/b tests on your Shopify store across pricing, page templates, url redirects, and checkout. Winning variants get rolled out permanently, so each test becomes a baseline lift on every future order. Best for brands with enough traffic to reach statistical significance and a willingness to retest pricing on hero skus.

What ABConvert does for Shopify brands

  • Price tests find the price point that maximizes revenue per order, avg +10.4% aov
  • Template & url redirect tests typically lift cvr 10-15% on tested pages
  • Checkout & shipping tests typically add 2-4% cvr on the highest-intent step
  • Winning variants deploy site-wide, turning one test into a permanent baseline

Among Shopify brands over $5M

Brands running ABConvert
0.3%
42 of 14,723 brands dtcmvp tracks
Rank in pricing optimization
#6 of 79
By how many of those brands run each app
All brands over $5M0.3%
Fashion & Apparel0.3%

Share of each sector's brands running it, where that beats the overall rate.

On the Shopify App Store

  • ABConvert: A/B Testing

    4.6 · 84 reviews
    Built for ShopifyFree planPaid from $99/moOn 0.3% of brands over $5MLaunched 2022Pricing optimization

    Test prices, offers, pages and checkout with ABConvert. Compare revenue and profit, target audiences and personalize experiences for your Shopify brand.

    Pricing

    Starter
    $99/month

    1,000 test orders included. +$59/1K after

    • Visual editor, Template, Theme test
    • URL redirect test
    • Shipping test
    • Checkout test
    • +4 more
    14-day free trial
    Growth
    $199/month

    5,000 test orders included. +$39/1K after

    • All Starter features
    • Price test
    • Theme check service
    • Live guided onboarding
    14-day free trial
    Scale
    $399/month

    15,000 test orders included. +$29/1K after

    • All Growth features
    • Multi-market price test
    • Monthly test reviews
    • Prioritized technical support
    14-day free trial
    Pro
    $599/month

    30,000 test orders included. +$24/1K after

    • All Scale features
    • White-glove onboarding
    • Dedicated account manager
    • Dedicated Slack channel
    14-day free trial

Ratings, reviews, plans, prices and descriptions as the Shopify App Store lists them. how we count.

Alternatives to ABConvert

The most used pricing optimization apps among Shopify brands over $5M.

AppBrands over $5MApp Store
Intelligems6.1% 4.8 · 197
GemX · GEMCOMMERCE CO., LTD0.8% 4.8 · 25
Elevate A/B Testing Price Test · Elevate0.5% 4.9 · 144
BSS B2B Wholesale Pricing · BSS B2B Suite0.4% 4.9 · 1,185
PriceBazi · SolverCircle0.3% 4.8 · 42
Omniconvert AB testing + CRO · Omniconvert SRL0.2%—

Often used with ABConvert

What its brands run more often than Shopify brands over $5M do overall.

What Shopify apps does ABConvert make?

ABConvert has 1 app on the Shopify App Store: ABConvert: A/B Testing.

How many Shopify brands use ABConvert?

Among the 14,723 Shopify brands over $5M that dtcmvp tracks, 42 (0.3%) run ABConvert: A/B Testing, #6 of 79 pricing optimization apps by that count. Its share is highest among Fashion & Apparel (0.3%) brands.

What are the alternatives to ABConvert?

The most used pricing optimization apps among Shopify brands over $5M, after ABConvert: Intelligems (6.1%), GemX (0.8%), Elevate A/B Testing Price Test (0.5%), BSS B2B Wholesale Pricing (0.4%), PriceBazi (0.3%) and Omniconvert AB testing + CRO (0.2%).

What do ABConvert's brands use alongside it?

Of the brands running ABConvert, 28.6% also run Alia, 28.6% also run UpPromote Affiliate Marketing, 23.8% also run AppLovin, 50% also run Triple Whale and 45.2% also run Gorgias. Each is at least 2.3 times as common among them as across all brands over $5M.

How is ABConvert: A/B Testing rated?

ABConvert: A/B Testing is rated 4.6 out of 5 from 84 reviews on the Shopify App Store.

How much does ABConvert cost?

ABConvert: A/B Testing has 4 plans on the Shopify App Store, from $99 to $599 a month. Some plans add usage charges on top, listed with each plan. ABConvert: A/B Testing: Starter, $99/month (1,000 test orders included. +$59/1K after); Growth, $199/month (5,000 test orders included. +$39/1K after); Scale, $399/month (15,000 test orders included. +$29/1K after); Pro, $599/month (30,000 test orders included. +$24/1K after).

Updated 2026-09-10. Method notes and every source: how we count →

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