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Naturium

Skincare and body care products. Los Angeles, California. Runs on Shopify Plus.

Naturium is a Los Angeles, California brand selling skincare and body care products on Shopify Plus. Its store lists 139 products, mostly lip, serum and moisturizer, priced from $10 to $46. It sells direct and wholesale and sells on Amazon. It employs 11 to 50 people and runs 27 apps from the Shopify App Store across 10 categories. It spends about $20K to $22.5K a month on those apps.

The store

Products listed
139
Counted on the storefront
Typical price
$10 to $46
Most products fall in this range
Lip30Serum22Moisturizer15Body Wash14Acid8Body Lotion7

Product types as Naturium files them in its own catalogue.

What Naturium runs on Shopify

27 apps from the Shopify App Store, across 10 categories.

Other8Search, upsell & discovery5Email & SMS marketing4Shipping, returns & order tracking2Product reviews2Advertising & analytics2Helpdesk1Subscriptions1Affiliates & influencers1Loyalty, store credit & gift cards1

Estimated app spend: about $20K to $22.5K a month.

Seen running on the storefront:AttentiveAwinBazaarvoice Ratings & ReviewsCriteo GOGorgiasKlaviyoLoop Returns & ExchangesSmile
See which 27 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Naturium sells

Direct, naturium.comRetailAmazonWholesale

Competitors

  1. both sell affordable active-ingredient skincare

  2. both sell affordable skincare and body lotion

  3. both sell affordable skincare and body

  4. both sell affordable skincare bundles

  5. both sell affordable skincare

  6. both sell affordable serums

  7. both sell skincare and body care

  8. both sell skincare and body care

  9. both sell skincare and lip care

  10. both sell value skincare and bodycare

how we pick competitors

What apps does Naturium use on Shopify?

Naturium runs 27 apps from the Shopify App Store across 10 categories: Search, upsell & discovery, Email & SMS marketing, Shipping, returns & order tracking, Product reviews, Other, Advertising & analytics, Helpdesk, Subscriptions, Affiliates & influencers, Loyalty, store credit & gift cards. Seen running on its storefront: Attentive, Awin, Bazaarvoice Ratings & Reviews, Criteo GO, Gorgias, Klaviyo, Loop Returns & Exchanges, Smile.

Who are Naturium's competitors?

The Shopify brands closest to Naturium are The INKEY List, BYOMA, cocokind, Prequel and Peach & Lily.

Updated 2026-10-29. Method notes and every source: how we count →