The INKEY List
Skincare for every concern. Atlanta, Georgia. Runs on Shopify Plus.
The INKEY List is a Atlanta, Georgia brand selling skincare for every concern on Shopify Plus. dtcmvp estimates its revenue across all channels at $95M to $100M a year. Its store lists 125 products, priced from $9 to $53. It sells direct and wholesale and sells on Amazon. It employs 51 to 200 people and runs 26 apps from the Shopify App Store across 8 categories. It spends about $25K to $30K a month on those apps.
Revenue
The store
Product types as The INKEY List files them in its own catalogue.
What The INKEY List runs on Shopify
26 apps from the Shopify App Store, across 8 categories.
Estimated app spend: about $25K to $30K a month.
Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.
Where The INKEY List sells
Competitors
both sell affordable active-ingredient skincare
both sell affordable actives skincare
both sell affordable skincare kits
both sell affordable skincare bundles
both sell affordable skincare and lip balm
both sell value skincare
both sell active-led skincare
both sell affordable targeted skincare
both sell affordable skincare
both sell science-backed skincare
What is The INKEY List's revenue?
dtcmvp estimates The INKEY List's revenue across all channels at $95M to $100M a year.
What apps does The INKEY List use on Shopify?
The INKEY List runs 26 apps from the Shopify App Store across 8 categories: Email & SMS marketing, Other, Search, upsell & discovery, Advertising & analytics, Loyalty, store credit & gift cards, Helpdesk, Product reviews, Shipping, returns & order tracking.
Who are The INKEY List's competitors?
The Shopify brands closest to The INKEY List are Naturium, BYOMA, Peach & Lily, Prequel and cocokind.