Prequel logo

Prequel

Skincare products for all skin types and skin concerns. West Hollywood, California. Runs on Shopify Plus.

Prequel is a West Hollywood, California brand selling skincare products for all skin types and skin concerns on Shopify Plus. Its store lists 63 products, mostly multi-purpose skin protectant and headband, priced from $9 to $71. It sells direct and wholesale and sells on Amazon. It employs 11 to 50 people and runs 11 apps from the Shopify App Store across 6 categories. It spends about $1K to $1.5K a month on those apps.

The store

Products listed
63
Counted on the storefront
Typical price
$9 to $71
Most products fall in this range
MULTI-PURPOSE SKIN PROTECTANT3HEADBAND1

Product types as Prequel files them in its own catalogue.

What Prequel runs on Shopify

11 apps from the Shopify App Store, across 6 categories.

Email & SMS marketing3Shipping, returns & order tracking2Product reviews2Other2Advertising & analytics1Search, upsell & discovery1

Estimated app spend: about $1K to $1.5K a month.

Seen running on the storefront:AttentiveAwinBazaarvoice Ratings & ReviewsInstafeedKlaviyoMicrosoft Clarity
See which 11 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Prequel sells

Direct, prequelskin.comAmazonWholesale

Competitors

  1. both barrier-friendly gentle skincare

  2. both affordable derm-friendly skincare

  3. both science-led affordable skincare

  4. both clean simple moisturizer and serum

  5. Dr Sam's$10M to $15M

    both dermatologist-founded skincare

  6. both sensitive-skin focused treatments

  7. both derm-backed affordable skincare

  8. both affordable science-backed skincare

  9. both targeted skin concern kits

  10. both clinically backed gentle skincare

how we pick competitors

What apps does Prequel use on Shopify?

Prequel runs 11 apps from the Shopify App Store across 6 categories: Email & SMS marketing, Shipping, returns & order tracking, Product reviews, Other, Advertising & analytics, Search, upsell & discovery. Seen running on its storefront: Attentive, Awin, Bazaarvoice Ratings & Reviews, Instafeed, Klaviyo, Microsoft Clarity.

Who are Prequel's competitors?

The Shopify brands closest to Prequel are SINCERELY YOURS, cocokind, The INKEY List, Dieux and Dr Sam's.

Updated 2026-10-22. Method notes and every source: how we count →