First Aid Beauty logo

First Aid Beauty

Skincare essentials and treatments for skin emergencies, for all skin types. Newton, Massachusetts. Founded 2009. Runs on Shopify Plus.

firstaidbeauty.com →LinkedIn →

First Aid Beauty is a Newton, Massachusetts brand, founded in 2009, selling skincare essentials and treatments for skin emergencies, for all skin types on Shopify Plus. Its store lists 93 products, mostly moisturizer, exfoliator and serum, priced from $12 to $88. It sells direct and wholesale and sells on Amazon. It employs 51 to 200 people and runs 11 apps from the Shopify App Store across 7 categories. It spends about $10K to $12.5K a month on those apps.

The store

Products listed
93
Counted on the storefront
Typical price
$12 to $88
Most products fall in this range
Moisturizer11Exfoliator10Serum4Eye Cream3Treatment3Sunscreen2

Product types as First Aid Beauty files them in its own catalogue.

What First Aid Beauty runs on Shopify

11 apps from the Shopify App Store, across 7 categories.

Affiliates & influencers2Email & SMS marketing2Product reviews2Loyalty, store credit & gift cards2Other1Helpdesk1Subscriptions1

Estimated app spend: about $10K to $12.5K a month.

Seen running on the storefront:Bazaarvoice Ratings & ReviewsElevar Conversion TrackingGorgiasKlaviyoRecharge Subscriptions App
See which 11 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where First Aid Beauty sells

Direct, firstaidbeauty.comRetailAmazonWholesale

Competitors

  1. TULA

    both sell clean skincare for sensitive skin

  2. Ole Henriksen

    both sell skincare and body care

  3. Farmacy Beauty

    both sell skincare and balms

  4. Beekman 1802

    both sell gentle skincare and body care

  5. Kate Somerville

    both sell skincare with SPF

  6. Prequel

    both sell gentle skincare

  7. The INKEY List

    both sell skincare for everyone at mid price

  8. BYOMA

    both sell moisturizer and body care

  9. Naturium

    both sell skincare and bodycare

  10. Peach & Lily

    both sell skincare for sensitive skin

how we pick competitors

What apps does First Aid Beauty use on Shopify?

First Aid Beauty runs 11 apps from the Shopify App Store across 7 categories: Affiliates & influencers, Email & SMS marketing, Product reviews, Other, Loyalty, store credit & gift cards, Helpdesk, Subscriptions. Seen running on its storefront: Bazaarvoice Ratings & Reviews, Elevar Conversion Tracking, Gorgias, Klaviyo, Recharge Subscriptions App.

Who are First Aid Beauty's competitors?

The Shopify brands closest to First Aid Beauty are TULA, Ole Henriksen, Farmacy Beauty, Beekman 1802 and Kate Somerville.

Updated 2026-10-29. Method notes and every source: how we count →