UFE is a Shopify app developer based in India that makes UFE Cross Sell & Upsell Bundle, a product bundles app on the Shopify App Store. It provides upsell funnels for Shopify merchants. Among the 15,357 Shopify brands over $5M that dtcmvp tracks, 63 (0.4%) run UFE Cross Sell & Upsell Bundle, #14 of 125 product bundles apps by that count. Its share is highest among Home & Living (0.6%) brands. It is rated 4.8 out of 5 from 497 reviews on the Shopify App Store. It carries Shopify's Built for Shopify badge. UFE Cross Sell & Upsell Bundle has 3 plans on the Shopify App Store, from free to $299 a month. Some plans add usage charges on top, listed with each plan.
UFE Cross Sell adds bundle offers, volume discounts, and frequently bought together blocks on product pages and in cart, then shows a one-click upsell after checkout. Useful for Shopify brands with proven hero products who want to lift aov and capture a second purchase moment without rebuilding their funnel.
What UFE Cross Sell does for Shopify brands
- Bundles, volume discounts & frequently bought together expand cart before checkout
- Post-purchase one-click offers add net-new revenue, no payment re-entry
- Upsell & cross-sell tools typically lift revenue 10-30%
Overview
UFE - Upsell Funnel Engine sells a Shopify app, UFE Cross Sell & Upsell Bundle, that shows upsell, cross-sell and downsell offers, bundles and quantity discounts to shoppers. Merchants place the offers on product, cart, home, collection and thank-you pages, and can run A/B tests on them. It addresses the problem of raising order value without sending shoppers out of the purchase flow.
- Built for
- Shopify merchants of any order volume, from stores with under 50 orders a month to over 100,000, who use Shopify's native checkout.
- Pricing
- Free up to 50 store orders a month, with a "Powered by UFE" watermark. Paid monthly prices follow total store orders: $9.99 (51–100 orders) up to $249.99 (60,001–100,000); above 100,000, contact UFE. The website lists a 7-day free trial. The App Store also lists an Unlimited plan at $299/month.
Products
- UFE Cross Sell & Upsell Bundle Shopify app showing upsell, cross-sell, bundle and volume discount offers, with A/B testing and recommendations.
Integrations
Buyer notes
- Does not support third-party checkouts; it works only with Shopify's native checkout.
- Support is by live chat, email, and video call (Google Meet or Zoom); the free plan includes live chat only.
- Billing continues while the app is installed, based on total store orders; uninstalling stops charges.
- The website states a 60-day money-back guarantee if the offers do not generate positive ROI.
From UFE Cross Sell's own site and Shopify App Store listings, as of 2026-10-20.
Among Shopify brands over $5M
Share of each sector's brands running it, where that beats the overall rate.
On the Shopify App Store
UFE Cross Sell & Upsell Bundle
4.8 · 497 reviewsBuilt for ShopifyFree planPaid from $9.99/moOn 0.4% of brands over $5MLaunched 2019Product bundlesUFE Cross Sell & Upsell Bundle helps to show irresistible personalized recommendations with discounted upsells, sweet upsell bundles, and quantity ...
Pricing
FreeFree- Up to 50 store orders/month
- Core upsell funnel features
- A/B testing
- No commissions
- +1 more
Pay Per Use$9.99/monthUsage-based billing
- Unlimited page views
- Unlimited funnels
- Unlimited upsell reve
- A/B testing
- +3 more
7-day free trialUnlimited$299/month- Unlimited page views
- Unlimited funnels
- Unlimited upsell revenue
- Unlimited store orders
- +4 more
7-day free trial
Ratings, reviews, plans, prices and descriptions as the Shopify App Store lists them. how we count.
Alternatives to UFE Cross Sell
The most used product bundles apps among Shopify brands over $5M.
| App | Brands over $5M | App Store |
|---|---|---|
| Bundler » Product Bundles App · Bundler.app | 4.8% | 4.9 · 2,737 |
| Frequently Bought Together CBB · Code Black Belt | 4.7% | 4.9 · 1,211 |
| BOGOS | 4.5% | 5.0 · 4,511 |
| FBP · Fast Bundle | 2.3% | 5.0 · 3,567 |
| Simple Bundles & Kits · Freshly Commerce | 1.3% | 4.9 · 810 |
| Easy Bundles · Skai Lama | 1.2% | 4.9 · 1,434 |
Often used with UFE Cross Sell
What its brands run more often than Shopify brands over $5M do overall.
- Transcy15.9% of its brands · 3.9x average
- Loox19% of its brands · 2.9x average
- Simprosys Google Shopping Feed28.6% of its brands · 2.8x average
- GOAFFPRO17.5% of its brands · 2.4x average
- Smile17.5% of its brands · 2.3x average
What Shopify apps does UFE make?
UFE has 1 app on the Shopify App Store: UFE Cross Sell & Upsell Bundle.
How many Shopify brands use UFE?
Among the 15,357 Shopify brands over $5M that dtcmvp tracks, 63 (0.4%) run UFE Cross Sell & Upsell Bundle, #14 of 125 product bundles apps by that count. Its share is highest among Home & Living (0.6%) brands.
What are the alternatives to UFE?
The most used product bundles apps among Shopify brands over $5M, after UFE: Bundler » Product Bundles App (4.8%), Frequently Bought Together CBB (4.7%), BOGOS (4.5%), FBP (2.3%), Simple Bundles & Kits (1.3%) and Easy Bundles (1.2%).
What do UFE's brands use alongside it?
Of the brands running UFE, 15.9% also run Transcy, 19% also run Loox, 28.6% also run Simprosys Google Shopping Feed, 17.5% also run GOAFFPRO and 17.5% also run Smile. Each is at least 2.3 times as common among them as across all brands over $5M.
How is UFE Cross Sell & Upsell Bundle rated?
UFE Cross Sell & Upsell Bundle is rated 4.8 out of 5 from 497 reviews on the Shopify App Store.
How much does UFE cost?
UFE Cross Sell & Upsell Bundle has 3 plans on the Shopify App Store, from free to $299 a month. Some plans add usage charges on top, listed with each plan. UFE Cross Sell & Upsell Bundle: Free, Free; Pay Per Use, $9.99/month (Usage-based billing); Unlimited, $299/month.
