MIDA is a Shopify app developer based in Singapore with 2 apps on the Shopify App Store, all of them in store management. Among the 14,745 Shopify brands over $5M that dtcmvp tracks, 109 (0.7%) run at least one of MIDA's apps, #21 of 438 analytics apps by that count. Its share is highest among Arts, Crafts & Hobbies (1.3%), Beauty & Personal Care (1.2%) and Home & Living (0.8%) brands. Its most reviewed app, MIDA Replay, Heatmap & Insight, is rated 4.9 out of 5 from 575 reviews on the Shopify App Store. Both of its apps carry Shopify's Built for Shopify badge. Paid plans start at $9.90 a month, and both of its apps have a free plan.
Among Shopify brands over $5M
Share of each sector's brands running it, where that beats the overall rate.
On the Shopify App Store
MIDA Replay, Heatmap & Insight
4.9 · 575 reviewsBuilt for ShopifyFree planPaid from $9.90/moOn 0.4% of brands over $5MLaunched 2022AnalyticsUnderstand the customer's journey through session recording, reduce the guesswork and abandoned checkout. Replay customer visits, Heatmaps, UI/ UX optimization.
MIDA Fraud Filter, Bot Blocker
4.9 · 450 reviewsBuilt for ShopifyFree planOn 0.4% of brands over $5MLaunched 2025FraudMIDA Fraud Filter, IP Blocker helps Shopify stores block VPNs, filter IP addresses, block countries, analyze visitors, and stop fraudulent orders.
Ratings, reviews, plans, prices and descriptions as the Shopify App Store lists them. how we count.
Alternatives to MIDA
The most used analytics apps among Shopify brands over $5M.
| App | Brands over $5M | App Store |
|---|---|---|
| Microsoft Clarity | 16.2% | 4.6 · 2,183 |
| Triple Whale | 14.3% | 4.1 · 91 |
| Lucky Orange Heatmaps & Replay · Lucky Orange LLC | 4.7% | 4.7 · 878 |
| Blotout EdgeTag · Blotout | 3.7% | 4.0 · 27 |
| Stape Conversion Tracking · Stape | 2.4% | 4.4 · 42 |
| Connectif · Connectif Artificial Intelligence, S.L. B05509641 | 1.7% | 4.3 · 4 |
Often used with MIDA
What its brands run more often than Shopify brands over $5M do overall.
- Shopify Inbox22.9% of its brands · 2.4x average
- Smile13.8% of its brands · 2x average
- Upsell & Cross Sell — Selleasy11% of its brands · 1.9x average
- Klarna On‑Site Messaging22.9% of its brands · 1.8x average
- Brevo PushOwl: Email,Push,SMS17.4% of its brands · 1.7x average
What Shopify apps does MIDA make?
MIDA has 2 apps on the Shopify App Store: MIDA Replay, Heatmap & Insight and MIDA Fraud Filter, Bot Blocker.
How many Shopify brands use MIDA?
Among the 14,745 Shopify brands over $5M that dtcmvp tracks, 109 (0.7%) run at least one of MIDA's apps, #21 of 438 analytics apps by that count. Its share is highest among Arts, Crafts & Hobbies (1.3%), Beauty & Personal Care (1.2%) and Home & Living (0.8%) brands.
What are the alternatives to MIDA?
The most used analytics apps among Shopify brands over $5M, after MIDA: Microsoft Clarity (16.2%), Triple Whale (14.3%), Lucky Orange Heatmaps & Replay (4.7%), Blotout EdgeTag (3.7%), Stape Conversion Tracking (2.4%) and Connectif (1.7%).
What do MIDA's brands use alongside it?
Of the brands running MIDA, 22.9% also run Shopify Inbox, 13.8% also run Smile, 11% also run Upsell & Cross Sell — Selleasy, 22.9% also run Klarna On‑Site Messaging and 17.4% also run Brevo PushOwl: Email,Push,SMS. Each is at least 1.7 times as common among them as across all brands over $5M.
How is MIDA Replay, Heatmap & Insight rated?
MIDA Replay, Heatmap & Insight is rated 4.9 out of 5 from 575 reviews on the Shopify App Store.
How much does MIDA cost?
MIDA's paid plans start at $9.90 a month, and both of its apps have a free plan.