MIDA
Heatmaps, session replay, funnel analytics, and survey insights for Shopify merchants
MIDA is a Shopify app developer with 2 apps on the Shopify App Store, all of them in store management. It provides heatmaps, session replay, funnel analytics, and survey insights for Shopify merchants. Among the 15,394 Shopify brands over $5M that dtcmvp tracks, 156 (1%) run at least one of MIDA's apps, #16 of 442 analytics apps by that count. Its share is highest among Arts, Crafts & Hobbies (2%), Home & Living (1.3%) and Beauty & Personal Care (1.2%) brands. Its most reviewed app, MIDA Replay, Heatmap & Insight, is rated 4.9 out of 5 from 610 reviews on the Shopify App Store. Both of its apps carry Shopify's Built for Shopify badge. Plans across its apps run from free to $44.90 a month on the Shopify App Store. Some plans add usage charges on top, listed with each plan.
Overview
MIDA sells Shopify apps for session replay, heatmaps, analytics, on-site surveys and fraud and IP blocking. They show merchants how shoppers click, scroll and leave a store, so merchants can find where visitors drop off. The fraud app lets merchants block VPNs, IP addresses, countries and bots, and stop fraudulent orders.
- Built for
- Shopify merchants and ecommerce teams such as store owners, ecommerce managers, marketers and UX or CRO teams, including Shopify Plus stores through a dedicated fraud filter plan.
- Pricing
- Both apps have free plans. MIDA Replay, Heatmap & Insight: Basic $9.90, Growth $24.90 and Enterprise $44.90 per month, with session limits per tier. Fraud Filter: Advanced $9, Unlimited $19 and Plus (Shopify Plus only) $39 per month. AI Assistant is an add-on.
Products
- MIDA Replay, Heatmap & Insight Shopify app for session recordings, heatmaps, abandoned cart recordings and full-funnel analytics.
- MIDA Fraud Filter, Bot Blocker Shopify app to block VPNs, IPs, countries and bots, and stop fraudulent orders.
- Heatmaps Click, scroll, revenue click and conversion heatmaps, comparable across desktop, tablet and mobile.
- Session Replay Recordings linked to Shopify customers, orders, abandoned carts and checkouts, with rage and dead click capture.
- Analytics Dashboard of visitors, sessions, orders, top pages, devices and an order funnel, plus weekly email reports.
- Survey On-site multiple choice or like-dislike questions, with each response linked to its session recording.
Integrations
Buyer notes
- Both App Store apps carry the Built for Shopify badge.
- Fraud Filter Advanced and Unlimited plans are for all stores except Shopify Plus; the Plus plan is only for Shopify Plus stores.
- Replay free plan includes 250 sessions per month and 30 days of storage.
- Support is by live chat and email; the Fraud Filter free and Advanced plans list 24/7 human support.
From MIDA's own site and Shopify App Store listings, as of 2026-10-20.
Among Shopify brands over $5M
Share of each sector's brands running it, where that beats the overall rate.
On the Shopify App Store
MIDA Replay, Heatmap & Insight
4.9 · 610 reviewsBuilt for ShopifyFree planPaid from $9.90/moOn 0.6% of brands over $5MLaunched 2022AnalyticsUnderstand the customer's journey through session recording, reduce the guesswork and abandoned checkout. Replay customer visits, Heatmaps, UI/ UX optimization.
Pricing
Free PlanFree- 250 sessions/month
- Live Session Replays
- Unlimited Heatmaps
- Abandoned Cart Recordings
- +3 more
Basic Plan$9.90/monthFor growing stores learning behavior
- 5,000 sessions/month
- Unlimited Heatmaps
- AI Error Insights
- AI Search Insights
- +4 more
7-day free trialGrowth Plan$24.90/monthFor stores optimizing & scaling up
- 15,000 sessions/month
- Unlimited Dynamic Heatmaps
- Revenue Click Tracking
- Conversion Heatmaps
- +3 more
7-day free trialEnterprise Plan$44.90/monthCheckout recordings & custom plans in app
- 40,000 sessions/month
- Unlimited Dynamic Heatmaps
- API Data Export
- Bulk Heatmap Export
- +3 more
7-day free trialMIDA Fraud Filter, Bot Blocker
4.9 · 556 reviewsBuilt for ShopifyFree planPaid from $9/moOn 0.5% of brands over $5MLaunched 2025FraudMIDA Fraud Filter, IP Blocker helps Shopify stores block VPNs, filter IP addresses, block countries, analyze visitors, and stop fraudulent orders.
Pricing
FreeFree- 4 rules: block/allow IP & Country
- 300 visitors log
- Block bots & crawlers
- Default block page
- +1 more
Advanced$9/monthAll stores except for Shopify Plus stores
- Unlimited blocking rules
- Block by region, ISP & name
- Auto block VPN/Proxy/TOR & high-risk IPs
- Content protection
- +2 more
3-day free trialUnlimited$19/monthAll stores except for Shopify Plus stores
- Block by referral URL & user agent
- Block fake orders at checkout
- Block checkout with conditions
- Custom protection TOR & high-risk IPs
- +2 more
3-day free trialPlus$39/monthOnly for Shopify Plus stores
- Access all features
- Full checkout protection
- Full fraud order & visitor analytics
- Full fraud filters
- +3 more
3-day free trial
Ratings, reviews, plans, prices and descriptions as the Shopify App Store lists them. how we count.
Alternatives to MIDA
The most used analytics apps among Shopify brands over $5M.
| App | Brands over $5M | App Store |
|---|---|---|
| Microsoft Clarity | 19.3% | 4.6 · 2,391 |
| Triple Whale | 16.3% | 4.1 · 92 |
| Lucky Orange Heatmaps & Replay · Lucky Orange LLC | 5.3% | 4.6 · 899 |
| Blotout EdgeTag · Blotout | 4.1% | 4.7 · 26 |
| Stape Conversion Tracking · Stape | 2.8% | 4.3 · 42 |
| Connectif · Connectif Artificial Intelligence, S.L. B05509641 | 2.1% | 4.3 · 4 |
Often used with MIDA
What its brands run more often than Shopify brands over $5M do overall.
- 17TRACK Order Tracking10.9% of its brands · 4.1x average
- Preorder10.9% of its brands · 2.4x average
- Omnisend Email Marketing & SMS10.9% of its brands · 2.4x average
- Frequently Bought Together CBB10.9% of its brands · 2.3x average
- Upsell & Cross Sell — Selleasy14.7% of its brands · 2.2x average
What Shopify apps does MIDA make?
MIDA has 2 apps on the Shopify App Store: MIDA Replay, Heatmap & Insight and MIDA Fraud Filter, Bot Blocker.
How many Shopify brands use MIDA?
Among the 15,394 Shopify brands over $5M that dtcmvp tracks, 156 (1%) run at least one of MIDA's apps, #16 of 442 analytics apps by that count. Its share is highest among Arts, Crafts & Hobbies (2%), Home & Living (1.3%) and Beauty & Personal Care (1.2%) brands.
What are the alternatives to MIDA?
The most used analytics apps among Shopify brands over $5M, after MIDA: Microsoft Clarity (19.3%), Triple Whale (16.3%), Lucky Orange Heatmaps & Replay (5.3%), Blotout EdgeTag (4.1%), Stape Conversion Tracking (2.8%) and Connectif (2.1%).
What do MIDA's brands use alongside it?
Of the brands running MIDA, 10.9% also run 17TRACK Order Tracking, 10.9% also run Preorder, 10.9% also run Omnisend Email Marketing & SMS, 10.9% also run Frequently Bought Together CBB and 14.7% also run Upsell & Cross Sell — Selleasy. Each is at least 2.2 times as common among them as across all brands over $5M.
How is MIDA Replay, Heatmap & Insight rated?
MIDA Replay, Heatmap & Insight is rated 4.9 out of 5 from 610 reviews on the Shopify App Store.
How much does MIDA cost?
Plans across its apps run from free to $44.90 a month on the Shopify App Store. Some plans add usage charges on top, listed with each plan. MIDA Replay, Heatmap & Insight: Free Plan, Free; Basic Plan, $9.90/month (For growing stores learning behavior); Growth Plan, $24.90/month (For stores optimizing & scaling up); Enterprise Plan, $44.90/month (Checkout recordings & custom plans in app).