Hoop
AI agent that intercepts cancellation requests and saves subscribers for Shopify subscription brands
Hoop provides commitment and task tracking across email, Slack, and meetings.
Hoop is an AI agent that intercepts subscription cancellation requests inside your helpdesk and runs a live save conversation before the cancel goes through. It connects to Gorgias, Zendesk, Recharge, Skio, and Shopify Subscriptions, then applies pauses, discounts, or frequency changes automatically. Subscription brands with meaningful monthly churn volume get the most from it.
What Hoop does for Shopify brands
- AI intercepts cancellation requests 24/7 -> subscribers stay active instead of churning
- Tailored pause, discount, or frequency offers -> each save extends subscriber life by ~4 months
- Full conversation handled end-to-end -> CX team freed from most repetitive ticket type
- Structured logging of cancellation reasons -> brand sees exactly why subscribers are leaving
Overview
Hoop is an AI agent that handles subscription cancellation requests for Shopify brands inside their helpdesk. It reads cancellation tickets, pulls in subscriber and order context, replies in the brand's voice with an offer, and writes accepted changes back to the subscription billing tool. Hoop is built by the team behind Trello and also offers AI consulting.
For Shopify brands
- Cancellation tickets in Gorgias, Zendesk or Kustomer get a reply in the brand's voice at any hour, with edge cases escalated to the team.
- Accepted offers such as skip, swap, pause, discount or a change in delivery frequency are applied in Recharge or Skio without manual subscription edits.
- Hoop reads Shopify order history, products and customer data for context, and needs no code on the storefront.
How it works
The brand connects its helpdesk and billing tool through OAuth, which takes about 20 minutes. Hoop ingests the last 90 days of cancellation history, and the brand and Hoop write the retention policy together in plain English. Hoop then runs in draft mode while the team reviews every reply, and most subscription brands go live within a week.
- Built for
- Shopify subscription brands that handle cancellations through a helpdesk and bill subscriptions with Recharge or Skio.
Products
- Hoop AI agent that runs save conversations on cancellation tickets and applies accepted subscription changes.
- AI consulting Team training, end-to-end workflow builds and retainer support for companies adopting AI.
- Free save rate audit Hoop runs on 3 real cancellation tickets and shows what it would have done.
Integrations
Buyer notes
- About 20 minutes to connect, with no engineering work and no migration.
- Runs in draft mode with human review before going live.
- Only tickets in the cancellation queue are handled; other tickets are not touched.
- Consulting engagements start with a 30-minute call.
From Hoop's own site and Shopify App Store listings, as of 2026-10-30.
