FullStory
Behavioral analytics and session replay that finds friction, errors, and lost revenue across your digital experience
FullStory provides automatic user interaction capture for companies.
FullStory records sessions and surfaces behavioral analytics so you can see exactly where shoppers hit bugs, broken flows, or confusing ux on your store. Best for dtc brands with enough traffic that small checkout or pdp errors quietly cost real revenue, and where product or engineering teams are guessing at what's breaking instead of watching it happen.
What FullStory does for Shopify brands
- Identifies bugs, broken flows & ux friction that kill conversions on existing traffic
- Faster bug detection cuts support contacts from confused or stuck shoppers
- ai-powered insights surface error patterns automatically, less manual replay watching
- Compresses product & engineering investigation time on edge-case bugs
Overview
Fullstory sells behavioral analytics software that captures how people use websites and mobile apps and turns it into session replay, funnels, heatmaps and AI-generated insights. It helps teams see where shoppers struggle or drop off in a journey, such as cart and checkout, so they can find and fix the cause. It also sells a workforce product for employee tools and a data product that sends behavioral data to other systems.
For Shopify brands
- Session Replay, Heatmaps and Funnels show where shoppers get stuck or drop off in cart and checkout.
- Fullcapture automatically records interactions, so the team does not tag events by hand.
- Replays and AI summaries can be linked to support tools so support staff see what a shopper experienced.
How it works
A brand requests a demo and pricing from Fullstory, then picks a plan and any add-ons. Fullstory captures user interactions automatically across web and mobile once set up, and teams analyze them in the platform.
- Built for
- Product, UX, growth, data, customer support and IT teams, with a retail and ecommerce solution alongside food and beverage, travel, financial services, gaming and SaaS.
- Pricing
- Analytics is sold in three plans, Business, Advanced and Enterprise, with add-ons for Multi-Org Management, Mobile, Advantage Subscription, StoryAI, and Guides and Surveys. Prices are given on request through a pricing and demo form.
Products
- Fullstory Analytics Shows behavior across web and mobile to find friction, track journeys and improve conversions.
- Fullcapture Automatically collects every interaction without manual tagging, with private and sensitive data excluded by default.
- StoryAI AI agents and summaries that answer questions about behavioral data and investigate issues.
- Guides and Surveys In-product guides, NPS and surveys, with results measured inside Analytics.
- Fullstory Anywhere Sends behavioral data to data warehouses and cloud storage and supports real-time personalization.
- Fullstory Workforce Maps employee tool use and workflows and supports internal IT support.
Integrations
Buyer notes
- Pricing and a full feature list by plan are available by requesting a demo.
- Mobile Analytics and Guides and Surveys are add-ons on each Analytics plan.
- Webhooks, JavaScript and HTTP APIs, and data export are available for custom integrations.
- Offices in Atlanta, London, Sydney and Singapore.
From FullStory's own site and Shopify App Store listings, as of 2026-10-30.
How much does FullStory cost?
Analytics is sold in three plans, Business, Advanced and Enterprise, with add-ons for Multi-Org Management, Mobile, Advantage Subscription, StoryAI, and Guides and Surveys. Prices are given on request through a pricing and demo form.
