Builder is a Shopify app developer that makes Builder.io Visual Headless CMS, an app on the Shopify App Store. It provides a collaborative platform for engineers, designers, PMs, and marketers with AI agents.
Builder is a visual page builder and headless cms for Shopify with built-in a/b testing and personalization. Marketers and merchandisers edit landing pages, pdps, and homepage sections directly, so engineering stops getting pulled into hero swaps and banner edits. Best fit for Shopify brands with a real content cadence and a dev team that wants its roadmap back.
What Builder does for Shopify brands
- Visual editor lets marketers ship landing pages, pdps & hero sections without engineering
- Built-in a/b testing & personalization run more tests on revenue pages, lifting cvr
- Frees engineering hours from one-off banner & page edits back to the roadmap
- Visual Copilot generates Shopify components from designs, speeding new page builds
Overview
Builder is a platform with two products: Code, which lets product, design and engineering teams build apps and UI in an existing codebase and design system, and Content, a headless CMS with a visual page builder. For e-commerce teams, it lets marketing update product pages, collections and promos without waiting on an engineering sprint. Builder sits on top of the commerce platform as the content and presentation layer.
For Shopify brands
- Marketing can build, approve and publish product pages, collection pages and promos visually after a one-time developer setup.
- Products, collections, titles, images and prices are selected from the connected Shopify catalog and stay tied to the source catalog.
- Checkout, cart, catalog records, inventory and payments stay in the commerce platform, with Builder handling the content and presentation layer.
How it works
Developers connect the commerce platform, product data and components once. After that, the team creates storefront content visually or from a prompt, reviews and approves it through roles and workflows, and publishes it or schedules it to go live and end on its own.
- Built for
- Engineering, design, product and marketing teams, including e-commerce teams running storefronts on platforms such as Shopify, commercetools and BigCommerce.
- Pricing
- Free plan at $0 per user per month, Pro at $24 per user per month, and Team at $40 per user per month, with Enterprise on custom pricing. Additional credits are $25 per 500 on Pro and Team.
Products
- Code Builds apps, features and prototypes in an existing repo using the team's design system and AI tools.
- Content Headless CMS and visual page builder for creating, optimizing and publishing content to any site or app.
- Visual Editor Visual canvas connected to components and design tokens for editing production code like a design tool.
- Agentic CMS Creates and manages content, runs A/B tests, personalizes and schedules updates from prompts.
- Builder SDKs Render Builder visual content in existing sites, apps and storefronts built on frameworks like React and Next.js.
- Figma plugin Imports Figma designs and turns them into responsive UI using the team's components.
Integrations
Buyer notes
- SOC 2 Type II compliant.
- Free plan includes 60 credits per month, with Pro and Team at 500 monthly credits.
- Team plan adds priority support; Enterprise adds SSO, uptime and premium support SLAs, and onboarding support.
- Localization is available on eligible plans.
From Builder's own site and Shopify App Store listings, as of 2026-10-30.
On the Shopify App Store
Ratings, reviews, plans, prices and descriptions as the Shopify App Store lists them. how we count.
What Shopify apps does Builder make?
Builder has 1 app on the Shopify App Store: Builder.io Visual Headless CMS.
How much does Builder cost?
Free plan at $0 per user per month, Pro at $24 per user per month, and Team at $40 per user per month, with Enterprise on custom pricing. Additional credits are $25 per 500 on Pro and Team.
