AdScale is a Shopify app developer that makes AdScale AI Ads Meta/Google Ads, an ads app on the Shopify App Store. It provides ads, email, and SMS services for Shopify merchants. Among the 15,394 Shopify brands over $5M that dtcmvp tracks, 98 (0.6%) run AdScale AI Ads Meta/Google Ads, #10 of 173 ads apps by that count. Its share is highest among Fashion & Apparel (1.1%) brands. It is rated 4.7 out of 5 from 373 reviews on the Shopify App Store. AdScale AI Ads Meta/Google Ads has 3 plans on the Shopify App Store, from $169 to $329 a month. Some plans add usage charges on top, listed with each plan. It bills some charges outside the Shopify invoice.
Overview
AdScale is an AI advertising platform that creates personalized ads across Google, Facebook, Instagram, SMS and Email using data and images pulled from a merchant's Shopify store. It is sold as a Shopify app in the Marketing and conversion category. It is meant to help merchants create and run ads from their store data.
- Pricing
- The App Store listing shows a free plan and three monthly tiers based on ad spend: Basic at $169 (up to $1,000 ad spend), Growth at $249 (up to $2,000), and Elite at $329 (up to $3,000). Each tier lists $20 of free agentic creatives during a trial and $40 after the trial.
Products
- AdScale AI Ads Meta/Google Ads Shopify app that creates ads on Google, Facebook, Instagram, SMS and Email from store data and images.
Integrations
Buyer notes
- Listing states a free plan exists, but the plans section lists only the three paid tiers.
- Each paid tier includes AI Ads for Google Search and PMax, and for Facebook and Instagram.
- Each paid tier includes AI Ad Optimization 24/7, AI product videos and AI product images.
- Each tier is limited by monthly ad spend: $1,000, $2,000 or $3,000.
From AdScale's own site and Shopify App Store listings, as of 2026-10-20.
Among Shopify brands over $5M
Share of each sector's brands running it, where that beats the overall rate.
On the Shopify App Store
AdScale AI Ads Meta/Google Ads
4.7 · 373 reviewsFree planPaid from $169/moOn 0.6% of brands over $5MLaunched 2018AdsAdScale is an AI advertising platform that creates personalized ads across Google, Facebook, Instagram, SMS & Email using data & images pulled from your store.
Pricing
Basic Plan$169/monthUp to $1,000 ad spend/month
- AI Ads: Google Search & PMax
- AI Ads: Facebook & Instagram
- FREE $20 agentic creatives (free trial)
- FREE $40 agentic creatives (after trial)
- +3 more
7-day free trialGrowth Plan$249/monthUp to $2,000 ad spend/month
- AI Ads: Google Search & PMax
- AI Ads: Facebook & Instagram
- FREE $20 agentic creatives (free trial)
- FREE $40 agentic creatives (after trial)
- +3 more
7-day free trialElite Plan$329/monthUp to $3,000 ad spend/month
- AI Ads: Google Search & PMax
- AI Ads: Facebook & Instagram
- FREE $20 agentic creatives (free trial)
- FREE $40 agentic creatives (after trial)
- +3 more
7-day free trialSome charges are billed by the developer outside your Shopify invoice.
Ratings, reviews, plans, prices and descriptions as the Shopify App Store lists them. how we count.
Alternatives to AdScale
The most used ads apps among Shopify brands over $5M.
| App | Brands over $5M | App Store |
|---|---|---|
| Elevar Conversion Tracking · Elevar, LLC | 11% | 4.8 · 170 |
| AppLovin · AppLovin Corporation | 8% | 3.6 · 25 |
| Criteo GO · Criteo | 7.2% | 4.5 · 34 |
| PostPilot Direct Mail Platform · PostPilot | 2.4% | 4.9 · 177 |
| MNTN | 2.2% | 5.0 · 9 |
| Aspire | 1.4% | 4.5 · 13 |
Often used with AdScale
What its brands run more often than Shopify brands over $5M do overall.
- Kiwi Size Chart & Recommender12.2% of its brands · 2.9x average
- Simprosys Google Shopping Feed28.6% of its brands · 2.8x average
- Affirm pay‑over‑time messaging15.3% of its brands · 2.2x average
- Redo19.4% of its brands · 2.1x average
- Pandectes GDPR Compliance17.3% of its brands · 1.9x average
What Shopify apps does AdScale make?
AdScale has 1 app on the Shopify App Store: AdScale AI Ads Meta/Google Ads.
How many Shopify brands use AdScale?
Among the 15,394 Shopify brands over $5M that dtcmvp tracks, 98 (0.6%) run AdScale AI Ads Meta/Google Ads, #10 of 173 ads apps by that count. Its share is highest among Fashion & Apparel (1.1%) brands.
What are the alternatives to AdScale?
The most used ads apps among Shopify brands over $5M, after AdScale: Elevar Conversion Tracking (11%), AppLovin (8%), Criteo GO (7.2%), PostPilot Direct Mail Platform (2.4%), MNTN (2.2%) and Aspire (1.4%).
What do AdScale's brands use alongside it?
Of the brands running AdScale, 12.2% also run Kiwi Size Chart & Recommender, 28.6% also run Simprosys Google Shopping Feed, 15.3% also run Affirm pay‑over‑time messaging, 19.4% also run Redo and 17.3% also run Pandectes GDPR Compliance. Each is at least 1.9 times as common among them as across all brands over $5M.
How is AdScale AI Ads Meta/Google Ads rated?
AdScale AI Ads Meta/Google Ads is rated 4.7 out of 5 from 373 reviews on the Shopify App Store.
How much does AdScale cost?
AdScale AI Ads Meta/Google Ads has 3 plans on the Shopify App Store, from $169 to $329 a month. Some plans add usage charges on top, listed with each plan. It bills some charges outside the Shopify invoice. AdScale AI Ads Meta/Google Ads: Basic Plan, $169/month (Up to $1,000 ad spend/month); Growth Plan, $249/month (Up to $2,000 ad spend/month); Elite Plan, $329/month (Up to $3,000 ad spend/month).