Affirm
Pay-over-time financing for higher-ticket purchases, from a few months to multi-year plans
Affirm is a Shopify app developer based in the United States that makes Affirm pay‑over‑time messaging, an advertising - other app on the Shopify App Store. It provides buy now pay later payment options. Among the 14,695 Shopify brands over $5M that dtcmvp tracks, 961 (6.5%) run Affirm pay‑over‑time messaging, more than any other advertising - Other app. Its share is highest among Automotive (23.7%), Sports & Outdoors (11.3%) and Home & Living (10.9%) brands. It carries Shopify's Built for Shopify badge. It has a free plan.
Affirm adds pay-over-time financing at checkout for higher-ticket purchases, with installment plans from 3 to 36 months and explicit APR instead of Pay-in-4 splits. Best fit for brands selling $500-$5,000+ items in home, electronics, sports & fitness, or premium apparel where sticker price is the main checkout objection.
What Affirm does for Shopify brands
- Monthly payment display converts price-sensitive browsers who walk at full sticker
- Longer-term plans (3-36 months) cover tickets Pay-in-4 options can't reach
- Incremental monthly feel nudges buyers to premium configs, bundles, add-ons
Among Shopify brands over $5M
Share of each sector's brands running it, where that beats the overall rate.
On the Shopify App Store
- Built for ShopifyFree planOn 6.5% of brands over $5MLaunched 2020Advertising - Other
The Affirm Messaging app enables you to display a customer's estimated monthly or bi-weekly payment amount on product pages and at checkout. Refram...
Ratings, reviews, plans, prices and descriptions as the Shopify App Store lists them. how we count.
Alternatives to Affirm
The most used advertising - other apps among Shopify brands over $5M.
| App | Brands over $5M | App Store |
|---|---|---|
| Upstack Data | 0.3% | 4.5 · 34 |
| TiXel · Effective Apps | 0.1% | 4.6 · 95 |
| Popsixle Ads Conversions Pixel · Popsixle | 0.1% | 4.6 · 23 |
Often used with Affirm
What its brands run more often than Shopify brands over $5M do overall.
- GOVX ID Exclusive Discounts10.7% of its brands · 1.9x average
- Stamped Reviews & Loyalty11.8% of its brands · 1.5x average
- Shogun13.2% of its brands · 1.4x average
- Attentive19% of its brands · 1.4x average
- Powerful Contact Form Builder10.7% of its brands · 1.4x average
What Shopify apps does Affirm make?
Affirm has 1 app on the Shopify App Store: Affirm pay‑over‑time messaging.
How many Shopify brands use Affirm?
Among the 14,695 Shopify brands over $5M that dtcmvp tracks, 961 (6.5%) run Affirm pay‑over‑time messaging, more than any other advertising - Other app. Its share is highest among Automotive (23.7%), Sports & Outdoors (11.3%) and Home & Living (10.9%) brands.
What are the alternatives to Affirm?
The most used advertising - Other apps among Shopify brands over $5M, after Affirm: Upstack Data (0.3%), TiXel (0.1%) and Popsixle Ads Conversions Pixel (0.1%).
What do Affirm's brands use alongside it?
Of the brands running Affirm, 10.7% also run GOVX ID Exclusive Discounts, 11.8% also run Stamped Reviews & Loyalty, 13.2% also run Shogun, 19% also run Attentive and 10.7% also run Powerful Contact Form Builder. Each is at least 1.4 times as common among them as across all brands over $5M.
How much does Affirm cost?
It has a free plan.
