Affirm
Pay-over-time financing for higher-ticket purchases, from a few months to multi-year plans
Affirm is a Shopify app developer based in the United States that makes Affirm pay‑over‑time messaging, an advertising - other app on the Shopify App Store. It provides buy now pay later payment options. Among the 15,357 Shopify brands over $5M that dtcmvp tracks, 1,086 (7.1%) run Affirm pay‑over‑time messaging, more than any other advertising - Other app. Its share is highest among Automotive (23.7%), Sports & Outdoors (12.5%) and Home & Living (11.7%) brands. It carries Shopify's Built for Shopify badge. It has a free plan.
Affirm adds pay-over-time financing at checkout for higher-ticket purchases, with installment plans from 3 to 36 months and explicit APR instead of Pay-in-4 splits. Best fit for brands selling $500-$5,000+ items in home, electronics, sports & fitness, or premium apparel where sticker price is the main checkout objection.
What Affirm does for Shopify brands
- Monthly payment display converts price-sensitive browsers who walk at full sticker
- Longer-term plans (3-36 months) cover tickets Pay-in-4 options can't reach
- Incremental monthly feel nudges buyers to premium configs, bundles, add-ons
Overview
Affirm sells pay-over-time payment options that merchants offer to shoppers online and in stores, including Pay in 4 and monthly plans. It also provides payment-amount messaging and prequalification tools. The aim is to give shoppers more ways to pay at checkout so merchants can raise conversion and order value.
For Shopify brands
- Affirm's Messaging app shows a shopper's estimated monthly or bi-weekly payment amount on product pages and at checkout.
- Adaptive Checkout personalizes the payment options shown to each customer at checkout.
- Affirm can be offered through digital wallets such as Apple Pay and Google Pay, as well as in stores and online.
How it works
Merchants share a few business details through a form on affirm.com and Affirm gets in touch. Shoppers see plan options based on purchase size and where they shop, and checking for plans does not affect their credit.
- Built for
- Merchants selling online or in store, with industry pages for home and lifestyle, fashion, auto, fitness and sporting goods, travel, and services.
- Pricing
- The Shopify messaging app has a free plan.
Products
- Adaptive Checkout Personalizes payment options and terms shown to each customer at checkout.
- Pay in 4 Four interest-free payments, offered at checkout for smaller purchases.
- Monthly plans 3, 6, 12-month and longer payment plans, with any interest shown up front.
- Affirm Card Visa debit card that lets shoppers pay in full or pay over time, online and in stores.
- Digital wallets Lets merchants offer Affirm through existing wallets such as Apple Pay and Google Pay.
Integrations
Buyer notes
- The Affirm Messaging app is Built for Shopify and has a free plan.
- Affirm is available in the United States, Canada (English and French), the United Kingdom and Australia.
- Shoppers' rates range from 0–36% APR based on credit and are subject to an eligibility check.
- Merchants can reach Affirm through a business contact form, business support and a partner directory.
From Affirm's own site and Shopify App Store listings, as of 2026-10-30.
Among Shopify brands over $5M
Share of each sector's brands running it, where that beats the overall rate.
On the Shopify App Store
- Built for ShopifyFree planOn 7.1% of brands over $5MLaunched 2020Advertising - Other
The Affirm Messaging app enables you to display a customer's estimated monthly or bi-weekly payment amount on product pages and at checkout. Refram...
Ratings, reviews, plans, prices and descriptions as the Shopify App Store lists them. how we count.
Alternatives to Affirm
The most used advertising - other apps among Shopify brands over $5M.
| App | Brands over $5M | App Store |
|---|---|---|
| Upstack Data | 0.4% | 4.6 · 36 |
| TiXel · Effective Apps | 0.2% | 4.8 · 102 |
| Popsixle Ads Conversions Pixel · Popsixle | 0.1% | 4.6 · 23 |
| LINEヤフー広告 Yahoo!広告連携 コンバージョン連携 · もると株式会社 | 0.1% | 5.0 · 1 |
Often used with Affirm
What its brands run more often than Shopify brands over $5M do overall.
- GOVX ID Exclusive Discounts11.6% of its brands · 1.8x average
- Zendesk14.5% of its brands · 1.5x average
- Searchanise Search & Filter10% of its brands · 1.5x average
- Criteo GO10.6% of its brands · 1.5x average
- Simprosys Google Shopping Feed14.4% of its brands · 1.4x average
What Shopify apps does Affirm make?
Affirm has 1 app on the Shopify App Store: Affirm pay‑over‑time messaging.
How many Shopify brands use Affirm?
Among the 15,357 Shopify brands over $5M that dtcmvp tracks, 1,086 (7.1%) run Affirm pay‑over‑time messaging, more than any other advertising - Other app. Its share is highest among Automotive (23.7%), Sports & Outdoors (12.5%) and Home & Living (11.7%) brands.
What are the alternatives to Affirm?
The most used advertising - Other apps among Shopify brands over $5M, after Affirm: Upstack Data (0.4%), TiXel (0.2%), Popsixle Ads Conversions Pixel (0.1%) and LINEヤフー広告 Yahoo!広告連携 コンバージョン連携 (0.1%).
What do Affirm's brands use alongside it?
Of the brands running Affirm, 11.6% also run GOVX ID Exclusive Discounts, 14.5% also run Zendesk, 10% also run Searchanise Search & Filter, 10.6% also run Criteo GO and 14.4% also run Simprosys Google Shopping Feed. Each is at least 1.4 times as common among them as across all brands over $5M.
How much does Affirm cost?
It has a free plan.