Revlon logo

Revlon

Makeup, nail color, hair color, and beauty tools, including a men's series. New York, New York. Runs on Shopify Plus.

Revlon is a New York, New York brand selling makeup, nail color, hair color, and beauty tools, including a men's series on Shopify Plus. Its store lists 147 products, mostly tweezers, eyeliner and eye shadow, priced from $6 to $18. It sells direct and wholesale and sells on Amazon. It employs 5,001 to 10,000 people and runs 15 apps from the Shopify App Store across 7 categories. It spends about $7.5K to $10K a month on those apps.

The store

Products listed
147
Counted on the storefront
Typical price
$6 to $18
Most products fall in this range
Tweezers11Eyeliner8Eye Shadow7Foundation7Eyebrow7Lipstick7

Product types as Revlon files them in its own catalogue.

What Revlon runs on Shopify

15 apps from the Shopify App Store, across 7 categories.

Product reviews4Email & SMS marketing4Search, upsell & discovery2Other2Advertising & analytics1Loyalty, store credit & gift cards1Helpdesk1

Estimated app spend: about $7.5K to $10K a month.

Seen running on the storefront:KlaviyoYotpo
See which 15 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Revlon sells

Direct, revlon.comRetailAmazonWholesale

Competitors

  1. both mainstream drugstore makeup at ~$13

  2. Revlon Australia & New Zealand

    same Revlon brand, regional store

  3. accessible drugstore cosmetics

  4. affordable mass makeup

  5. low-priced mass makeup

  6. affordable makeup range

  7. affordable makeup

  8. budget makeup

  9. affordable makeup

  10. cheap makeup and nails

how we pick competitors

What apps does Revlon use on Shopify?

Revlon runs 15 apps from the Shopify App Store across 7 categories: Product reviews, Email & SMS marketing, Search, upsell & discovery, Advertising & analytics, Other, Loyalty, store credit & gift cards, Helpdesk. Seen running on its storefront: Klaviyo, Yotpo.

Who are Revlon's competitors?

The Shopify brands closest to Revlon are Almay, Revlon Australia & New Zealand, Physician's Formula, e.l.f. Cosmetics and L.A.

Updated 2026-10-29. Method notes and every source: how we count →